Avatar: Brand Marketing-how far away we are

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Brand-This topic before avatar also has related articles, but found that many enterprises in the brand's cognitive aspects, it seems not very good! Always let the product is greater than the brand, with this wrong idea to do network marketing. Perhaps, your product can sell for a short time very prosperous, but it is not a long-term solution! believe that soon, the product will be buried in the marketing market tide! We say that enterprises do network marketing, the fundamental interest is profit! But what do we profit from? A short term popular product? or a timely marketing strategy for the season? Has the enterprise ever thought about what the brand brings us?

Talking about the products of the care, we will Shunzui say Pantene, fluttering, flying silk and so on, although their names are not the same, you can know that they are the products of Procter and Gamble company? Every time watching TV ads, they are their own individual advertising taste and different focus on the direction! If you don't buy Pantene, you may feel good; Perhaps do not have to float soft, feel the sea fly silk to chip good. Well, congratulations, you're still using the P & G thing!

Avatar also felt that the brand marketing method of the company is "cunning" extremely, but we have to admire their brand marketing strategy! Why is Procter and Gamble able to succeed? In a word, strengthen the brand, grasp the customer! Know the consumer psychology, let the consumer identify their own brand, So that their brand in the hearts of consumers occupy the absolute main position!

1, to their own brand a good qualitative!

The qualitative is important, the customer either needs, or does not need! Brand Marketing is also the case, like Procter and Gamble of the washing products, is to dandruff, but also to protect hair! Let the consumer immediately can distinguish, this is not what I want to need! In the same marketing market, customers have no patience to find the things they need, They will only find according to their own needs! Accurate characterization is like giving customers a compass and giving them an accurate guide!

2, give your own brand a good value!

Or that sentence, you have your brand, customers have the hearts of customers brand! You feel good, practical, customers do not necessarily agree! This is the brand value embodies the key! The marketing of the network market is different from the traditional market, they can not touch the entity, can only be measured by your value. How to experience in Network marketing? Personally, the star effect is a very good way, "since they are all used, then the effect must not find where to go!" What is the brand value embodiment, this is!

3, to their own brand a good "character"!

Like a person's personality, is outgoing lively, or introverted! We have to be in the marketing of the show! I want to see other people's supple hair. How to do, online a search, see some of the products of Procter and Gamble, estimated at that time on the echocardiography! Remember Pepsi was once a young, lively and stimulating style, Indeed on the network to win a large number of young people's favor! All said, "The road is different from the conspiracy," here, the character is different from marketing!

4, give your own brand a good culture!

What is brand culture? White Point on the point to give the brand cultural connotations! Always feel that a lot of foreign enterprises in the brand culture than we do much better! After looking at Coca-Cola's brand culture, it is not surprising why Coca-Cola has such a large consumer group in the Chinese market. A corporate brand culture can not only improve their competitiveness, but also improve customer loyalty! Enterprise Network Marketing, marketing is the brand, marketing is also the brand culture!

Brand "contains the social, cultural value and the value of existence constitute the basis of consumer ties." This is what Lawrence said about the successful experience of legendary brands! For companies, we may not be able to do, such as Procter and Gamble, Coca-Cola is so strong, but Avatar wants to say: Brand is the soul of enterprise, no soul, talk about how to survive?

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