Avoid being considered cheating by search engines

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A site to be successful registration, it should be at least two conditions, one is the site itself to have better content and design, and the second is the site did not cheat. The so-called "cheating" here refers to the use of some special, contrary to conventional web design techniques, in order to improve the behavior of the site rankings. How to design a good site, a lot of relevant information, this article is not nonsense. This is mainly about the latter, that is, in improving the ranking of the site, how to avoid being a search engine as cheating and refused to register. So, what do you think is cheating in search engines? Here's a list of the things that you can see that some people still think of as "secret skills" are actually obsolete.

Stack page keywords: to increase the frequency of a word on the Web page, and deliberately repeat it. This is a popular gimmick, but now many search engines can see through it. By counting the total number of words in a Web page, they determine whether the proportions of a word appear normal. Once you exceed the "default standard", say "Bye" to your Web page.

Place invisible text: The so-called "Ghost page method". In order to increase the number of keywords, the page to put a paragraph with the background color of the same, contains a dense keyword text, visitors can not see, but search engines can find, in the past can really improve the ranking of the site, but now, the main search engine can be identified, still play impassability.

Placement of micro-text: Similar to the Ghost page method, but more text? More dispersed and more covert. But for sensitive search engines, it is still futile.

Web redirection: Use Meta refresh tags, cgi programs, Java, JavaScript, or other techniques to automatically jump to another page when a user clicks on a link. It is in this way that someone cheats people into places they don't want to go. As a result, some search engines, such as InfoSeek, are disgusted with such web pages and generally do not register.

Misuse META tag keywords: someone to increase the number of keywords, in the statement, repeat the keyword, or add to the content of the site is not related to hot words. This kind of cheating behavior, most search engine also can see through.

Misuse of portal pages: Portal pages (also known as "Bridge Page"), which is designed to achieve a good ranking, but specifically for the search engine sorting algorithm design pages. Even today, most search engines do not object to this practice. But as the saying goes: "Extremes meet." "The creation of too many portal pages with similar keywords will cause the search engine to resent it and not be able to register successfully."

Continuous registration: Someone to increase no-fault, in a day, will be a Web page repeatedly submitted to the same search engine, in fact, this approach is counterproductive.

Repeat registration: Some people think that a simple copy of a Web page into multiple pages, and then give them a different name, and registered separately, will increase the amount of traffic, the result, the search engine will think you are abusing it, and refused to register your site.

To replace a Web page: refers to a Web page successfully registered and get a better ranking, with another content unrelated to the page (such as product advertising) to substitute for its behavior.

Mistaken: The above mentioned portal page, only applies to altavista this kind of automatic login search engine, if submitted to Yahoo this kind of manual classification search engine, it will think you are cheating.

Breakthrough page Limits: Some search engines allow each user to submit a daily or weekly number of pages is limited. For example, AltaVista allows 10 pages per day; HotBot allow 50 pages per day; Excite allows 25 pages per week; InfoSeek allows 50 pages per day (but with e-mail registration, no page limits). Please note that this is not to say that the search engines can only log you in above pages per day, and only allow you to submit pages. Don't you get it? For excite, you are allowed to submit only 25 pages per week, and if your site has 1000 pages, what should you do? Just submit 25 pages! The remaining excite will be checked by itself and will be indexed. If you break through this limit, the search engine will think you are cheating, instead of registering.

These provisions seem obvious and easy to distinguish, but sometimes we may unknowingly make a mistake. For example, you have a webpage, the background is white, on this page, you design a form, its background is blue, the text is white, this kind of design should say also completely normal, but if you go to search engine InfoSeek to register, it ignore you. Why? It thinks you're cheating! In InfoSeek's view, the white text in the table is actually placed on the background of the white page, that is, the page text is the same as the background color, which conforms to the "Ghost page Method" of the cheating characteristics. And this, you may not realize at all. Another example, sometimes because of design needs, or the site has migrated to other places, usually we will use page redirection, but for InfoSeek and other search engines, this is an intolerable cheating. In addition, InfoSeek and other search engines also require, do not place on multiple web pages to the same page links. For example, many people like to put "back to the homepage" link on each page, in fact, this is the case. This commonplace design, which is also considered cheating, is too harsh. However, in the real implementation of this infoseek, it seems not very strict, some of the design of the Web page, it is still logged in (you also take a chance?). In general, these restrictions are in order to deal with real cheaters, so that search engine results more accurate and effective, but in fact, it is wrong to blame some good people. What will the search engine do to punish you in case you encounter this situation?

Like many net owners, I did not understand this before, thinking that one of their own web page violations, will lead to the entire site was blocked. In fact, this is not the case! Because the search engine people also know that sometimes their search engine to determine the "cheating", is actually a normal legitimate design, just because the search engine itself is not enough "smart", can not accurately determine whether intentional cheating, or accidental coincidence. Therefore, they usually do not refuse to register the entire website because of a certain Web page like cheating, but only to punish the Web pages that are suspected of being violated.

--lower rankings or do not register, while other legitimate web pages will not be affected. At this point, you just need to modify the page and re-register. Unless you intentionally cheat, recklessly violate the above rules, or because of the large number of spam pages you submit, which has a significant adverse effect on search results, your entire site will be kicked out of the door forever. Of course, there are also individual search engines (such as HotBot) policy more lenient, even for intentional cheaters, there is no permanent refusal to register the provisions. As long as it thinks you have not attacked or violated it, generally will not delete your entire site index, however, this yardstick in the hands of others, advised you or not to try its patience.

As a net master, understand what behavior is cheating, you should be allowed within, to explore how to get a higher ranking to increase the number of visits to the site, so that as many people know your products, services or understand yourself, only in this way, successful registration has practical significance.

So that Baidu effectively included

Baidu like simple structure of the Web page, with complex structure of the Web page may not be able to successfully login Baidu. When you design a Web page, you should try to:

1. Add a title to each page

The title of the home page, we recommend that you use your site name or company name, other pages of the title suggested that the content of each page, the content of different pages do not need the same title.

2. Do not make the entire Web page into a flash or a picture

Baidu is through the identification of the source code of the Chinese characters to understand each page. If your entire page is a flash or a picture, Baidu can not find Chinese characters in the Web page, it may not include your Web page.

3. Do not redirect Web pages

Redirected pages may not be easy to log on to Baidu.

4. Do not use frame (frame structure) in Web pages

5. Do not use overly complex JavaScript in Web pages

Some Java script content is not visible to search engines, so it cannot be recognized and logged in.

5. Static Web page can be more smoothly login Baidu, dynamically generated pages are not easy to login Baidu

• If your Web page URL contains dynamic features such as ASP, and so on, the Web page may be considered a dynamic Web page.

• If your site has a lot of pages must be made of frame structure or dynamic pages, then we recommend that you at least make the homepage of a simple Web page, and some important pages within the site, the homepage plus links.

6. Do not cheat on search engines

Cheating website can not login Baidu, even after login may be deleted at any time.

Cheat Site Definition

Cheating on search engines refers to the behavior of cheating search engines in order to improve the opportunities and rankings in search engines.

The following behaviors may be considered cheating:

· In any location in the source code of the Web page, intentionally adding keywords that are not relevant to the content of the Web page;

· In any location in the source code of the Web page, intentionally massively repeats certain keywords. Even the keywords related to the content of the Web page, intentional repetition is also regarded as cheating;

· Add the hidden text that the search engine can identify but the user cannot see in the Web page. Whether using the same background color text, super small font size text, text hidden layer, or misuse of the image Alt and other methods, all belong to cheating;

· Intentionally creating a large number of links to the behavior of a Web site;

· To the same Web site, so that search engines and users access to different content of the page (including the use of redirection and other behavior);

· The definition of cheating is for Web sites, not Web pages. Even if only one Web page cheats on a website, the site is also considered cheating;

· There are links to sites that cheat websites, and joint and several liability, will also be considered cheating (but, cheat sites on the link to the site, not cheating).

Cheating website Harm

According to the website cheating situation, will be subjected to varying degrees of punishment:

· A minor penalty is that the system slightly reduces the ranking of the page when it gives it a ranking;

· The more common penalty is cheating on websites where some keywords (or all keywords) rank below any other site;

· Tougher penalties for cheating and the consequences of particularly bad websites, will disappear from Baidu;

· Specifically, including malicious code or malicious plug-ins, such as users of the extremely objectionable content of the Web page, although not cheating, but as long as the user complaints, once confirmed will be Baidu refused to include.