Avoid excessive site optimization

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Talk about a lot of specific SEO skills, do site optimization friends also have to pay attention to, that is, do not unduly optimize the site.

Again, this is a question of degree and balance.

SEO people should understand all the places that can be optimized, should know how to optimize these places, but also should understand can not optimize all these places at the same time, otherwise the site is easily some form of punishment.

Typical, overly optimized site features include:

External link anchor text is the same, is generally the most important target keyword.

External links grow quickly over a short period of time, and then stop growing. Many webmaster are inclined to spend a period of time to exchange links, and so the effect reached to stop the establishment of links.

The anchor text of the external link is highly consistent with the page title.

The page should be optimized for keyword optimization, such as title tags, keywords and description tags, h1,h2, bold, links, picture Alt attributes, the first paragraph of the page text, internal link anchor text, body, URL. These places are can do SEO optimization, but really put these places are optimized, plus other factors, away from the threshold of punishment is not far.

Internal links and external links lack of change, the vast majority of the target keyword as the anchor text point to the home page. The natural link will have the URL form, will have the link to the deep page.

Sites with these characteristics, if they are new sites, may take longer to stay in sandbox. If it's an old site, when all of these factors are added up to a certain threshold, there may be some form of punishment, such as a sharp drop in the ranking of key keywords.

If your site rankings drop a lot, find no other reason, the site over optimization is one of the important factors to consider.

The solution is to optimize, such as the page title to make a change, dilute keywords, so that the entire optimization level to be punished under the threshold. Of course, you can start with other factors on the Web page.

In short, do not optimize the place to optimize, so that the site and the Web page appear natural balance.