Avoid the misunderstanding of browsing without transformation in website optimization

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With the increasing competition and the increasing number of websites, whether it is search engine optimization or website promotion, the conversion rate of many small and medium-sized enterprises ' websites has declined in varying degrees. More and more corporate websites know how to hire SEO workers to maintain their own sites, and constantly optimize the site's natural search rankings, which is very correct a strategy, the importance of corporate website operation SEO is to enter the field of E-commerce entrepreneurs must consider and attention, then for the SEO workers, Should try to avoid in the site optimization there is no translation of the embarrassment, otherwise, when the volume of visits continue to rise, and the rate of consultation and turnover is not directly proportional, is indeed a drawback.

There are three main reasons for the embarrassment that appears above:

1. Is the choice of keyword value is not high

There is no purchase intention, the most obvious analogy, such as a production of clothing enterprises, choose a word is "clothing manufacturing", then even if the word search volume is very high, when you do Baidu first, to the flow is to understand the clothing and manufacturing process-related knowledge, not to buy, it is conceivable that its conversion rate must not be high, Very general terms are not good, a value-oriented word even if the flow is very low, the phase conversion rate is surprisingly high, and the cost of CAI, financial resources can be greatly reduced, the long tail keyword strategy to use the advantages of this, so the choice of words is very important.

2. The quality of the website's architecture interface is not up to grade

This can be through the webmaster statistics background data such as: browsing depth and stay time and so on to judge. If the keyword is in the top position, but the Web page is shoddy, the value of experience is not high, imagine who would like to believe that a no packaging, do not value the image of the enterprise, the site's structure is quite with our corporate façade, slovenly where to trust, and do not want to turn visitors into our intention to customers.

3. The content of the website can not meet the user's experience

is website optimization important or content building more important? The two can only assimilate and not diverge, if at the expense of site content construction user experience with garbage content and so on to achieve the site optimization search engine rankings, it is not worth it, bring the flow must leave you, Chuang Sheng Think, SEO is to make our site more convenient to display in front of users, The ultimate goal: to achieve efficiency in transformation. Therefore, to provide their own unique corporate culture and high-quality technology to share the content of the construction, and search for the purpose of the service to achieve consistency is the site to show a virtuous cycle of the correct way to optimize.

Chuang Sheng thinks: website construction and website optimization is not a simple thing to copy. It is easy to let the website go astray without careful consideration, in addition to perseverance, the right direction of development is the most important, that is, to the site positioning. The right way to have the right approach, the right way to produce real benefits, site optimization needs a strong executive power, but, if there is no correct direction and method, the stronger the implementation of the site's ultimate goal of the farther away, this is how the loss Ah!

This article from the Shantou seo Chong Sheng blog, blog url: http://www.shiyiseo.com/reproduced Please specify the source, welcome to explore SEO, research network e-commerce.