B2C&C2C: Who will write the new business legend?

Bill Gates once said: 21st century E-commerce, or no business. And not long ago, Ma Yun also put words: do not do E-commerce, five years later you will regret!

2008, the total size of China's internet users reached 253 million people, net purchase registered users reached 120 million people. The current E-commerce movement, to the consumer (online store), Consumer-to-consumer (user to user)-led a variety of patterns change rapidly. Disorderly flower gradually want attractive eye, a lot of industrial and commercial Enterprise chooses who, only representative chooses right money?

June 3, the CCTV "Wealth Story" column promotion of a website caused the author's attention to-VANCL E-commerce Network, the Chinese called every customer prudential products. In the Vancl E-commerce platform, the professional to sell customers with high cost performance of the goods shirt. According to CCTV, Vancl since October 2007, has become the clothing direct sales industry leading China's men to enter the brand quality era of the first portal. VANCL Company by the former outstanding network vice president of the old after leaving with Kingsoft software former president Lei together founder. After nearly 2 years of development, that is, the rapid expansion of the scale of more than 600 people, has now become the field of business excellence, when, after Jingdong Mall, the fourth sales company, the industry is called vertical e-commerce field Representative Enterprises

A no entity store only rely on the official website sales of apparel enterprises, less than two years by hundreds of millions of netizens are familiar with and accepted, become the first choice of online shopping shirt apparel, once again confirmed the author has long insisted that the future of E-commerce is a business, not consumer-to-consumer. The reasons are broadly as follows:

First of all, the consumer-to-consumer threshold is lower, as long as there are channels and mouse, people can open shop, but because the quality of online shop staff is uneven, online reputation, fake imports, such as a series of problems emerging, so that more and more consumer-to-consumer lose confidence. Compared with Consumer-to-consumer, the consumer supply full + channel formal, it is clear that consumers can establish a strong sense of trust.

Second, compared with Consumer-to-consumer, the customer can also provide better pre-sales and after-sales service, the quality of goods can also be better protected. From the consumer's point of view, the consumer is closer to the needs of consumers, especially with the continuous improvement of people's living standards, the quality of goods and services will be more and more high. As I began to mention that the home where the goods, all free distribution fees, can try to wear, unconditional return within 30 days, as well as the official announced the upcoming price protection, trousers and other service details, these far beyond the many Taobao sellers imaginary space.

More importantly, from the price, Consumer-to-consumer seems to have advantages, but it is not. On the one hand, the business of B as a channel, in the factory bargaining has a greater right to speak, to get the price is much lower than the Consumer-to-consumer C; On the other hand, as a first-tier channel, the producer and the consumer are chained together, reducing the number of intermediate links and the additional cost of goods, and because of the scale effect, There will also be a greater cost-sharing advantage. Of course, one might say that the price of goods on the Consumer-to-consumer platform is now lower than that of the business-to-consumer. Well, the reason is very simple, either fake or imitation goods, or informal channels.

Thus, when many grassroots active in Taobao and other people's shop, domestic enterprises to step up the online layout of the official shop is imperative!

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