Ba le push "bop program" to help traditional film and television new media marketing

March 6 News, China's first interactive entertainment content to provide Shangbale announced today, will launch the "BA Lok Open Program" (Bale open plan, referred to as BOP), to the traditional film and television companies to open technology, script, platform and other high-quality resources to help traditional film and television companies into the new media field. It is reported that the network video to represent the rapid development of new media to the media field has brought revolutionary changes and thinking, the traditional film and television companies are also adapting to the rapid development of the platform changes. Can quickly adapt to this change, and with the Internet to become a traditional film and television drama production company to break through the inevitable path of innovation. Recently, through new content, the industry attaches importance to the BA music media, is trying to through its own Internet genes and a group of loyal network users to promote cooperation with traditional film and television companies. Yao Jianjing, CEO of Pattaya, said that "the BA le more understand the characteristics and advantages of the Internet, so in the rapid development of the Internet today the rapid rise." Only 5 months after the establishment of a number of impressive achievements. "At present, the production of Ba Le has become the backbone of Internet entertainment, one of the" adolescence "," Lost Paradise "," Parking Your Royal Highness "and variety show" entertaining people broken read "," Open star Eight "car program" bang "and so have tremendous influence, its" adolescence " The series is also the total number of new media movies has broken through 1 billion times. Such a large amount of play in the traditional film and television drama field is not conceivable, Yao Jianjing said. According to Yao Jianjing, the so-called "BOP" plan is actually based on understanding of UGC, the "BOP" program includes: Open script, open photography, open capital and open technology, four aspects of the participation, innovation, or creation of "taking it from the people, using it for the people". First of all, the script is open through the unique WRM (screenwriter Resource management system) built by the script library, all of the writers involved can share with the traditional film and television companies, and will open the excellent script resources to the traditional film and television companies to film and television dramas, or Yubar to shoot the net play or micro-film, The organic combination of tradition and new media promotes the marketing of the play itself. Second, the filming is open, is to invite the traditional film and television company's outstanding director, actor to participate in the new media content of the production, and jointly produced. Once again, the capital is open, the company will choose the outstanding repertoire from the partner to invest, together obtains the investment income; finally is the technology opens, the BA le BAM (BA le data Analysis Management System) system completely opens to each film and television partner, Partners through the background user name password can be real-time query on the Internet Content broadcast data, comments, forwarding, collection and other user behavior, as well as market research data. Yao Jianjing said that the "BOP" program in the future is not only the above four aspects of the opening, as long as the development of a system, the company will consider the appropriate open to the traditional film partners, such as the next wireless Internet products Balepayer, you can access the mobile phone or all kinds of mobile terminals and data, So that it can be well through the data evaluationEstimate the relevant marketing effect. Industry experts said that the new media and traditional film and television drama companies to integrate the advantages of the company's resources, will be in the field of network video led to a revolutionary change.