Baby Roller skating viral marketing

(Reporter Li Junyan) Recently, a video advertisement in the network caused a sensation, a group of cute baby wearing diapers even roller skating, but also put all kinds of cool posture, even big jump hip-hop. Many netizens see later feel interesting and circulate through the network, since July 3, this video has been downloaded up to 8 million times.　　Some netizens call this phenomenon "viral marketing". Magic Baby Skating stunt This video 1 minutes long, the protagonist is exclusively foreign babies. Although the babies were still wrapped in diapers, they showed the audience a superb roller skating skill. Roller skates at their feet as a steamer generally comfortable.　　They jump suddenly, suddenly jump on the fence, now somersault, suddenly and big jump hiphop, these lenses will usually only appear in professional skaters, and the baby in the film is easy to complete a high degree of action. After the release of the short film by netizens hot. "This is the cutest video I've ever seen!" said a netizen. ”。 Netizens have passed through the network to circulate the short film to each other, making this group of roller skating baby popularity soar.　　According to statistics, this video has been downloaded 8 million times, in Saturday the short film appeared in CCTV Evening News. The original is viral marketing as it is understood that the film is actually a French mineral water manufacturers advertising, these highly difficult action is the producer after the late synthesis of special effects. Some netizens said that the use of 3d methods to complete the production. But still feel "really cute".　　The Saturday CCTV Evening News called it the new "viral marketing" success. The reporter learned that the so-called "viral marketing" refers to the originator of the product to send the original information to the user, and then rely on the user's spontaneous word-of-mouth propaganda, because of his principles and the spread of the virus class test, the economics called viral Test marketing, mainly through the forum, community, BLOG, podcast (video sharing) and other means to promote the topic to the target netizens, And then rely on the target group spontaneous surging Word-of-mouth transmission, so as to promote the target brand of sales both for viral marketing.　　And the short film can successfully use this means, rely on the roller skating baby creative people. Creator creativity is key to the video producer Puye said: "Ordinary ads are implanted, no one asks your opinion, ads suddenly appear in front of you, viral marketing is another thing, your friend may send you a video, which is licensed, and friends sent video may be meaningful, The receiver will watch carefully. "The reason why this advertisement is more successful than traditional TV advertising is inseparable from the network characteristics," the producer said. After the release of advertising through the Internet users of the exchange, comments and other interactive behavior, affecting the reality of the people.　　Traditional TV commercials don't have that effect. To this practice, many netizens expressed long insight, said that although the short film production method is not novel, but "novel in its viral marketing, and even in the future to subvert the traditional marketing model." ”