Baby Supplies Community Babyhuddle: social networking and Taiwan electric business

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Babyhuddle uses the "Social + electric Quotient" model

For many young parents, what exactly should be bought for the baby, and because of the lack of experience they are mostly out of the question, and baby supplies online retailer Babyhuddle aimed at the target group, launched a young parent-dominated online community.

In the Babyhuddle, many young parents will list the baby supplies list, the evaluation of supplies, and answer the questions raised by others, so that "new parents" in shopping to achieve a targeted.

Currently, online retailers focused on baby supplies should say there are many, but Babyhuddle's business revolves around the element "social", trying to create a new service model that pays attention to communication between users. Babyhuddle in November 2011, has been in the UK local users to a certain degree of welcome, and in Thursday officially landed in the United States market.

"Our main competitors are Kiddicare, Mothercare and Mamas & Papas, and there is a certain competitive relationship with Amazon," said Babyhuddle founder Wallide Al Sakav Walid Al Saqqaf. Our unique advantage over these competitors is that we use social media to develop unique content around the product, giving parents the opportunity to create their own product list and integrate the product directly into a conversation that asks and answers. ”

SAKAV has founded a consumer reviews website Trustedplaces, after the site was acquired by the UK marketing service provider Yell, he then created Babyhuddle, so he has some experience in the social business field. Babyhuddle is another example of the use of social media in existing E-commerce categories.

This article compiles from TechCrunch