Back？ Change？ Online clothing to solve the problem of apparel network shopping, wind-cast veteran was attracted

Have you ever had such a bad experience? Order a dress on the internet in the size you actually need, but it doesn't fit.

Back？ Change？ Or will you wear it? Mood will be affected, or even simply do not want to use the way to buy clothes online.

An online clothing sales website from Estonia is trying to solve the problem. This website called Massi Miliano is ugly, out of Estonia's borders, no one knows it.

But this is the site, the new three-dimensional virtual fitting room fits.me, recently in Silicon Valley and Brussels, the Innovation Company Grand Prix, unexpectedly two times in the audience all the judges.

You know, most of these judges are known as the "Eye of the vicious" veteran of the venture, to attract their attention is really not easy, how does Estonia's small company do this?

The tough technology behind the cool experience

For example, you want to see the Massi Miliano a T-shirt, you can click on the next "fits.me" icon, to the fitting room to "wear" on.

The method is very simple, input figure data: Height, bust, waist circumference, arm length, you can see the page on the display of three-dimensional robot image has changed, a human body three-dimensional effect picture appears on the screen.

Next, you can "wear" on your fancy clothes to see if it fits. Mobile Mouse can also "turn around" to see whether the shoulder is narrow, the hem is not long, the sleeve to where.

This consumption experience is almost unprecedented, casual consumers look at the vertical, there will be no one to urge, and even if the figure is very out of shape, there is no strange gaze to you.

Does it feel cool? Its charm comes mainly from the strong technological support behind it. The entire online apparel sales industry was excited when Fits.me completed research and development with the support of the Tartu University of Technology and the Tallinn Robotics Laboratory in Estonia. Because by virtue of fits.me technology, consumers can theoretically try to wear any of the Internet clothing, as long as the other network operators willing to publish their clothing data.

This cool technology not only helps Massi Miliano quickly become famous, but also benefits other Estonian businesses. After learning of Fits.me's award, Estonia's Andrus Viirg, a Silicon Valley business representative, praised the good contribution of Estonia's corporate reputation, and in a few days he organized several innovative small companies in Estonia to visit Silicon Valley, where local opinion said This can be done by fits.me to sell other innovative products in Estonia.

The possibility of buying luxury goods online

The article points out that the concept of virtual fitting room should not only be limited to the clothing retailer that specializes in online shopping, in fact, those traditional clothing retailers and clothing brands are also potential partners of Fits.me.

And the most anxious to get down from the line to the line, is the luxury industry.

The new issue of the Economist points out that the financial crisis has led to a severe test of the luxury industry, its former reliance on the European and American market demand will be greatly reduced, if the Internet is not recognized as a new opportunity, the consequences are serious.

This is also true for China, a rapidly rising luxury consumer. The Harvard Business Review published a survey of Chinese luxury consumers, 90% of whom said they were using the Internet to learn about luxury brands and their products, and it is well known that China has the largest number of Internet users in the world.

Many luxury brands have been pushing online sales, and the best thing to do is to Burberry. The company spent 1.8 million pounds on the marketing of E-commerce in the 2009 quarter, accounting for 20% of total marketing costs, while Gucci's Alexander McQueen also launched the United States and the British version of the online sales website.

But this is not enough, most of the official website of the international first-line brand, in recent years rarely in the Consumer care website navigation, layout and other experience to improve.

What's more, these big names seem to think it's "embarrassing" to show up on the internet with other online shopping malls, and the reasons are always the following, such as retailers owning exclusive sales rights to the brand or worrying about consumers looking for bargains on the internet, which can hurt brand value.

and similar to the "cool" experience of the way to get customers favor, for these consumer experience, pay attention to brand image of luxury companies, is undoubtedly a good choice.