Back to the original stage to do the site

Absrtact: First of all, what is the purpose of the website? It is through the website let more people enter our website, understand our product or service content, then produce the final sale such a process. And the user into our site is just a

First of all, what is the purpose of the website? It is through the website to let more people enter our website, understand our product or service content, and then produce the final sales such a process. And the user into our site is just a means or method, and we want the result is that users can learn more through the site to us, so the site itself is the fundamental.

Maybe in the last few years, most of the webmaster has been doing this, update the site under the article, whether original or false original, and then began a large number of hair outside the chain, do blog, in the forum issued a post to do the signature, and slowly the ranking of keywords went up, feeling very simple. To later evolution, most of the webmaster like the Great Leap Forward, quick success, will most of the energy all put to the outside chain, busy every day, the resulting ranking because of the chain of turbulence is also one after another. With the continuous updating of Baidu algorithm, and the constant changes in user needs, the station has become the topic of the current debate, as if back to the original stage, this everyone will slowly ignore the place.

As if the earth is round, we walk to find that we have turned round and back to the origin, but this process is not nothing, but the difficulty has increased slightly, we got the exact information, user needs. Whether from the site layout or the structure of the site must cater to user needs and search engine favor, need to consider more and more.

First of all, the site structure, the structure of the thing is how to divide the content into a clear and reasonable hierarchy, if the division of the column is extremely related, the level of the page is extremely related, link path settings, functions in the distribution of the page, etc., these are only in the front office design, And the realization of the front structure design needs strong backstage support, the backstage also need to have good structure design to ensure the realization of the front structure design, the website structure design is embodies the content design and creative design key link, therefore, the structure design is not not simple drop.

And then there's the layout of the site, from the layout of the home page, the user came to your site, its browsing habits from left to right, from top to bottom, the upper left corner has become the nearest place to the user, so this position needs to place your target product keywords to attract the attention of users, for users, He comes in your website nothing more than to care if your site has any products or information they need. So, you have to follow the user's browsing habits, the site most want to show the user's product information or your site want to do the target product keywords in the eyes closest to the user place.

From the inner page layout, if the user clicks through the connection to enter an article, see the article content is not what he needs (so the content is very important to meet user needs is to do the premise of the site), and the text on the left of the recommended link, if there are users of the article, may retain the user, reduce the loss of users, Added PV to the site. The recommended list on the right is not too much, the proposal is 8-10 good, the bottom of an article has some related reading or the next article, this layout is not only to take into account the user, but also take into account the reasonable arrangement of the chain, if the user is interested in the article content, read the article, you do not have to return to the top, Can continue to browse related articles or recommendations, save the user's time, taking into account the user's experience or avoid high jump rate.

Single from the site structure and layout there are so many need to return to the location of the webmaster, do not know the webmaster in the past to do a lot of the chain when the notice of these, or has been in the head Mengjin do outside the chain it???