"Bad guy" Yang Yi: Learning to be a businessman's right and wrong about entrepreneurship

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The internet and the old "bad Man" of the electric trader, is still a beginner on the way to be the electric dealer's helm. Now, the bad guys define themselves as "would-be merchants".

Wen/World Network business reporter Cao Wenjun

Go into the romantic office of the bad guys in Chengxi, and you'll be attracted by a huge poster at the door. It is the famous film "Shawshank Redemption" in a scene, the protagonist in a variety of hardships, escape success, in the storm enjoy the freedom of focus.

The people who do electric business in Hangzhou are not unfamiliar with the "romance" and "bad guys". As the originator of Hangpai women's clothing, a romantic once led hang-wing women to glory. And as the internet and the old man of electricity, in this circle, know "bad person" this name is not too small. Has served as a century good margin, cherish the net, Taobao and other Internet companies experience, so that bad people become a number of overlapping circles.

Bad name Yang Yi, because from childhood think is a bad child, "bad" name also follow gradually grow, from "Bad Boy" to "bad", now has been called he "bad Ye".

The villain QQ group inside, there are several groupings: marriage circle, interactive experience Circle, Hangpai women's electric quotient, Ali 88 groups ... One of the most famous of these is the Hangzhou Beta group of Friends.

2009, the villain, White Raven, Feng Dahui, such as a group of Ali former employees in Hangzhou, founded a friend of the Bell tower Friends Café. At that time, the villain who lived near the café became the project supervisor and bought a tender cow five at the KFC opposite the café every noon, and then went to the café to see the construction.

As the first Internet and electric commercial café in Hangzhou, the Beta Friends Café has become the most popular gathering place for Hangzhou electric dealers. The bad guys also gradually grew from an "old man" of the Internet and electric power to the helm of a power company with a traditional background. For him, this is not an easy shift, as traditional companies and electric dealers, business logic and business beginners, villains need to start from scratch.

"I'm just a fun kid."

Now, the villain's favorite thing to do is running. At eight or nine o'clock, running is becoming a habit he insists on every day, on a white dike by the West Lake or on a footpath near Tong Pu Road.

Not long ago, he was a self motivator on Weibo: "Run 3.7 miles with Nike." What I hated most was running, and I don't like it now, at least I can say I'm willing to do it. Everything you hate is something you have to face and overcome. Come on!

Murakami, who talked about running when I was talking about running, thought that no matter how trivial the move was, as long as the day persisted, it always produced something similar.

"When I was running, I had a really tough time, and I thought, if I could stick to something that was so hard to run, what would it be like in life?" In the interview, the bad guys excitedly to the reporter show his professional running equipment.

For the bad guys, running is more of a rivalry with him, no longer because of a young frivolous "boring" and frequent change of work, the replacement of the city, in becoming a romantic electric trader at the helm, he like "Shawshank Redemption" of the male protagonist, grinding their patience, waiting for the advent of opportunity.

Before entering the romance, villains have been in the Internet and electric business circles for 10 of years. The internet companies he has been to, there are centuries of good fortune, precious nets such companies have listed or ready to go public, but also like fence nets, marry me nets, love Baby Island and other companies, in the absence of an evergreen internet sector, such as a flash, has long been forgotten.

The villain said that before 30 years old faced many times the choice, if insists to finally, he certainly is not now the bad person. When it comes to the myth of Internet riches, the bad guys don't have much remorse.

"Before 30 years old, I want to accumulate experience and ability, where to work, what kind of work, how much pay, not important, I am a fun child, what I can experience and learn what is more important." "The bad guy said.

All said that every playful child, to some extent, to maintain the curiosity of the world, and a person's life choice in childhood, has shown the general context.

As a child, the villain is king, is also the teacher's most headache students-brain smart, but most like messing up, the results are often the last one in the class. Bad memories of the small, think at that time their mind is how to play, in order to play, but also have to arrange a good time, think how to lead a group of friends of the same age to play well.

But the bad parents to the son's playful and does not study, also does not have too many interventions. In the eyes of parents, as long as in not violating the law and the premise of the rules, the bad guys can find a monthly salary of 3000 yuan in the home work, has been successful.

But playful children, once found the point of their interest, they will plunge in, never easy to withdraw. For example, one day, the bad guys think painting is interesting, parents think he is just a whim, but the bad guys never give up now, but this is the pursuit of the screen for a form-photography.

Open the bad person's Flickr account, three years of photos, has accumulated thousands of many, he has insisted on only film machine shooting, in his own words, not biting. And the bad photos, with still life mainly, a pot of simple potted, by the hands of the bad guys, incredibly little zen.

"Playful children, in fact, for the world to remain curious." It is secondary to learning not to learn in school, and most importantly, to keep a curiosity about the world and what you do, so that you will have the motivation to explore the end. "The bad guy said.

And now many parents all day forcing children to all kinds of cram school, depriving children of happy childhood, bad childhood experience let him for the future of their children's education to form a unique idea: the bottom line of unlimited open.

"There are children in the future, learning good and bad, I do not care." What I care about is that he is not smart, he is curious about the world, has no desire to untie this thing. As long as the law is not violated, above the bottom line, the more open the better. The child will find a place of interest and delve into it. I did not learn what knowledge in school, on the contrary, is to enter the community, because they are very playful, interested in a lot of things, but learned a lot of things. "The bad man's personal experience is the standard of his next generation."

The entering and out of the marriage circle

Ding Lei is studying civil, Zhang is studying physics, Ma Yun is English teacher ... Learn what is not the most important, fate and accidentally come to this place, you like this place, stopped, dug a field, began to farm. "The bad guys describe the trajectory of their life before they are 30 years old."

After graduating from school, 20 of the bad people in the south of Guangzhou, in an advertising company to do the design. If you don't meet Zhang Yingjun, a bad person may be a designer of an advertising company all his life.

In Zhang Yingjun, the president of the Guangzhou Times Wealth Internet consulting company, the bad guys first contact with the Internet, but also began to deeply understand the internet's rich myth. Zhang Yingjun and Ding lei for NetEase 163 Mailbox founder, the former to 50 million of the price of NetEase mailbox sold to Ding Lei. And with NetEase listed on the Nasdaq, Ding lei leaped into the country's richest man, Zhang Yingjun also left the original unit, founded the era of wealth.

Zhang Yingjun's era of wealth and the story of Ding Lei, as well as the Internet magic behind the story, are deeply attracted to the bad guys.

With Sina, Sohu and other early internet companies listed, the myth of the Internet seems to give the bad guys into the industry a sobering revelation: everyone can catch this class of high-speed train, sailing to the other side of wealth. The Chinese Internet was still in SP ERA, the bad guy and his friends held many internet forums in Guangzhou Baiyun Mountain, trying to find the right project to create another wealth myth, but failed.

Until now, the bad guys have been brooding over the experience: "The atmosphere in Guangzhou may not be suitable for internet, or the traditional manufacturing is more suitable." ”

Although the internet did not bring bad people and wealth of the times the myth, but let him meet the transformation of life a key figure-Dingzhi. If the Zhang Yingjun of the era of wealth so that bad people and the internet has been the intersection, then Dingzhi will be the villain introduced the door.

Hao days in the Dingzhi technology and touch nets, marry me nets, the bad guys began to change from an entry-level designer to do the Internet interactive experience. This is bad for the first time to do an Internet product, although there is no professional technical background, but with playful child-specific inspiration, bad people about the user experience of the product or by the Dingzhi appreciation. Bad people in the user experience in the circle has also begun to be a small celebrity.

Although the company did a good job in Dingzhi, but the bad Heart began to be restless, then he thought that he should take advantage of the younger, look at the wider world.

And a chance, let the bad Man and the century Jia Yuan founder "Dragon Girl" Gong "don't hit not acquaintance."

2008, after a friend introduced, bad people began to pay attention to the century Jiayuan website. At that time, Gong founded century good margin soon, the popularity is far from now so fire, and no one thought, marriage website can also get VCs, to the United States listing.

As a result of the product interaction experience, the bad guys from time to time to give gong some century Jiayuan site needs to improve the views, such as product logic issues, the page has bugs, how to enhance the user experience and so on. The bad man's advice left a deep impression on gong and invited him to come to the edge of the century.

In this way, the bad guys from Guangzhou came to Beijing, began in the marriage circle of a new "toss".

From marrying my net, century Jiayuan, cherish nets, lily nets to the later fence network marriage channel, bad people have been to the marriage site no fewer than 5, but in these enterprises, the longest time is only a year, the shortest only a few months, this should be considered bad career, job-hopping most frequent period.

Bad guys describe that time, "do so many marriage products, close their eyes can write products", they think that the industry has done the head, slowly budding retreat. After nearly a year in Shanghai, became the head of the Fence Network marriage section, the bad guys completely left the marriage circle. Still, there are many friends who tease the bad guys as "the father of the wedding dating site."

Now look back, if honest in a few marriage companies until the listing, although the Internet can not replicate the myth of the rich, bad people can be food and clothing without worry, financial freedom. For the resignation, he has been so stressed: "Before the age of 30, young people love toss, much loss, accumulate experience is good." ”

Entrepreneurship, right and wrong

2008, the bad guys from Shanghai came to Hangzhou, to become a member of Taobao. The reason why the bad people come to Taobao is very simple, as China's largest electric business platform, Taobao's largest user base. This is certainly an excellent platform for the bad guys who have always wanted to do the Internet experience product.

The bad guys in Taobao time, is the longest in all previous work. But in fact, in the first day of Taobao, he thought very clearly: "Into Alibaba, is to leave that day." ”

The short two years time lets the bad person obtain the real accumulation and the precipitation in the resources and the network, his life track also began to turn from the Internet to the electric business, and has sprouted the idea of the enterprise.

2009, the bad Guys and White Raven, Feng Dahui and other friends to founder of the Beta Friends Café. Several people originally to facilitate the chat and founder of the Beta Friends Café, incredibly slowly become Hangzhou electric merchants gathered core circle, in the Beta Friends Café, bad contact with more of the electric business practitioners.

In the bad QQ group, there is a "Ali 88" group, which members, is basically from Alibaba after the departure of the electrical business practitioners. There are many successful, such as just completed the C round of financing Mushroom Street CEO Chen, shrimp Nets founder pumpkin, COO, "Stroll" founder of the white Jay ... But more are still looking for the right project of the former Ali people, today's entrepreneurs.

2010, is the group of people out of Ali started the most lively year of entrepreneurship. Chen give up Chiovan right, and another several old Taobao staff founded Mushroom Street, love music pumpkin made of shrimp music network has been on track; The Big Bird finally returned to the electric quotient, did the consultation; Feng Dahui left Alipay to enter the Lilac Garden team. The bad guys think it's time to leave.

"I have been working, but with investors, partners to do the company, talk about shares, talk about investment agreements, talk about how the team planning, these opportunities may be 1 million yuan a salary of the ' working life ' can not be done." "The bad guy said.

Give up Taobao excellent treatment and Baivan rights, the villain and another Tencent former executives came to Shenzhen to start a business. The decision was quite abrupt for the friends of the Beta coffee.

"Start this thing, if you don't try, you never know if you can do it." Although the decision was a little hasty in the eyes of our older age, it would be useless if we stopped it. There are some experiences no one can help you experience. Said the Big Bird.

The bad guys came to Shenzhen mainly to do maternal and child projects-Love Baby Island online mall, less than six months, the contradictions between the two founders began to highlight. Finally, the project was dismissed.

"Two of people partnering to start a business, like love, fit together, not appropriate to separate." To this day, the bad guys still don't want to talk about the failure of their first venture.

Aging in the "Life without self limitation" said that the greatest difficulties in life is actually a limitation. Self-limitation is divided into two kinds, because some achievements and expansion is limited, because some failure and confusion is a limitation. Bad guys experience can be described as "juvenile", perhaps many people dream of things, but also easy to let people because of their ability to overestimate and lost.

Learn to be a businessman

After returning from Shenzhen for some time, the bad guys are not anxious to find a job or to find another entrepreneurial project, but the daily nest in the Beta Friends Café. "Before, we are a group of special people, think that they are great, experienced failure, you will find that the original oneself is nothing." "The bad guys are so self rated.

But it is also in the Beta Friends Café, the bad man met another turnaround in life.

"Before I met the bad guys, I contacted a lot of people, with a lot of people on the scale, the cake painting is very different, the bad guys are down, do what they can get the kind of people." In the current electric business circle, this is very rare. "Shrimp NET CEO Pumpkin (Wang Hao) said.

It is because the pumpkin, the bad guys know the romantic a Yang mister.

Hangzhou as a veteran brand, romantic has been looking for the right person in charge of the electric business, by pumpkin Introduction, villains and Yang in the Beta Café met, and finally talked into cooperation.

The first time to enter the traditional enterprise work, the bad guys still feel a lot of not adapt. When the bad guys first entered the company, he was the only person in the electric Business department, a 20-square-metre room, the first 3,000 pieces of the product, which was all his assets.

At 4:30 P.M., the bad guys found the whole company all the staff were gone, and later learned that the original in the traditional enterprise, 4:30 P.M. has been off work. Accustomed to the Internet companies and electric dealers work overtime to the late night, the traditional enterprise slow pace makes it difficult for the bad person to adapt.

An empty company, coupled with a career that hasn't improved, could be the hardest part of a bad startup. In order to recruit the fastest people, the bad guys are still in the Internet posting.

If said, the villain and Yang jointly funded the romantic a company for this traditional enterprise brought new blood, then the traditional businessman Yang teach bad people, is how to be a businessman.

"Yang always this kind of traditional businessman, business thinking is very simple and clear, a 7 cents of the goods, the cost is 5 cents, profits in the remaining two cents, you sell 4 points 5, you lose." "This is the simplest direct business logic that Yang teaches bad guys."

It is to follow the business logic that does not lose money, want to make money, the romantic of the Bad Man a power company from the beginning on self-financing. From goods, utilities, rent to staff wages, and so on, every expense, are the bad people Daily assessment of the project. Romantic A walk is the first profit and then bigger road, and the electric circle of the general impetuous horse-enclosure type of development is obviously different.

This year, the romance of the electric business began to profit, for the bad guys, this is an important turning point. "As long as we can make a profit, we can do more things in the future, we can learn every guest mode, we can do fashion, Amoy brand." "The bad guy said.

At this stage, for the bad guys and all the traditional online brands, to do is the hands of the "bad card" play well. "We are still in the stage of selling the library, Amoy brand there is no inventory pressure, but when we passed this stage, our supply chain advantages, management advantages will be revealed." Our good days are still behind us. "The bad guy said.

Obviously, for the rest of the day, bad guys and online traditional brands are now the biggest hurdle is: live first.