Bad: How much do you know about the event marketing under hype?

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Say today's topic before, we first think about, what is hype, and what is event marketing!

When it comes to hype, I believe you are not unfamiliar with the internet, even some ordinary netizens are more familiar with, because you will often in the network, newspapers, or even TV reports to see some news, say what things are being hype, some attention to the entertainment circle of information girls, Speculation on the word is quite familiar, there will be a lot of people can say which stars of which events are carried out by the hype, he obtained is the media attention or the promotion of fame, we will be such speculation as a way of information dissemination. But then, we say that event marketing, there may be a lot of people on this concept is more vague, we come through the Baidu Encyclopedia of its definition to see:

Event marketing, refers to the enterprise through planning, to organize and utilize the characters or events with news value, social influence and celebrity, to attract the interest and attention of the media, social organizations and consumers in order to improve the reputation and reputation of the enterprises or products, and establish a good brand image, and ultimately promote the sale of products or services means and means.

From the above definition, we can see that event marketing is more purposeful than speculation, even more prominent business applications, is a targeted personal/corporate marketing, of course, from the previous we know the hype, event marketing can be understood as a form of speculation.

Most of the people who do marketing also want to pass some events to express their products, the company or its own in the network or the reality of fire, but also often to no avail, because you have to grasp not only the cause and result of an event, but also to find you want to "lift" the promotion of products or companies. Here we simply enumerate the key points of event marketing and precautions:

The key points of event marketing:

1, the event itself should have news points: the focus of social attention or emphasis, or novelty, fun, is unprecedented things before.

2, the event to have a connection with the brand: event marketing should not be separated from the brand's core concept, to the similarities between the two to find and connect together, so that will have effect.

3, as far as possible to crawl the "public good" keyword: because the public welfare is a social responsibility, with the power of public welfare has a social significance and appeal, such as the success of the Olympic application, Haier as a successful application announced the moment, CCTV a "Haier with you to celebrate the success of Beijing bid" Let Haier in the Chinese heart of the brand image has an explosive upgrade.

Ii. the pattern of event marketing

Event marketing since it is based on an event, then there are two ways, one is already generated events, we come to occasion, the other is that the event itself has not been produced, we have to the event marketing campaign;

Occasion to note:

1, rapid response, the first time to intervene;

2, find the key entry point;

3, associated with the big event, triggering public association

The hype should be noted:

1, four positioning: event positioning, selling point positioning, consumer population positioning, promotion and positioning

2, the production of news event methods: The typical media reports, leadership inspection research, planning of public welfare activities, planning strange, abnormal behavior of

Sensational effects, some unconventional events, occasion.

3, to have a risk prevention mechanism: event marketing itself is a double-edged sword, it can make you a hit, but also can let you stink for many years.

Bad warning, written above are some of the basic knowledge of event marketing, as the current corporate public relations, the company to promote a very popular way, event marketing has his immeasurable powerful thrust, but at the same time there are many other promotional methods do not have the risk, So we are planning event marketing and some of the momentum must pay attention to do a good job risk assessment, within our means, as long as such event marketing is valuable, is meaningful.

For speculation, but also hope that we can understand the real meaning of speculation, blindly hype can play a temporary role in the promotion, but not to your personal or business to play a permanent impetus, on the contrary, if the operation may also bring to their own some unpredictable trouble, 2011 Spring Festival Evening Xidan girl Hype, the rising sun masculine hype, As well as the people's body nude mode su violet purple speculation more than a period of time before the Japanese earthquake domestic consumption of salt speculation and so on, someone is always crying someone laugh, but also hope that this can arouse the attention of the vast number of marketing enthusiasts, whether it is the event marketing or unintentional speculation, are double-sided, it should be for our marketing and service, Do not be wise and foolish.

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