Bai announces Completion of D-turn

January 19 News, a few days ago, classified information website Bai announced the completion of the D round of financing, the amount of nearly 100 million U.S. dollars.


Bai CEO Wang Jianyue in an interview with NetEase Technology, said that this round of financing mainly used in three aspects: first, to enhance the user experience and customer service quality; second, for talent reserves, especially the mobile end of the talent pool;


 


Bai and the other two major opponents of the classified information industry--58, like the city, Net, was founded in 2005. However, compared with the 58 city and net, the pattern of the common People's network is lighter, at present only more than 100 employees. In the last two years, 58 of the city and net competition tends to be white-hot. 58 with the city to the United States after the listing, net is pursued. As the classified information industry "old", Bai relatively silent.


 


Wang Jianyue told NetEase Technology, after the completion of financing, Bai will adhere to the "one horizontal and one vertical" strategy. A horizontal is to continue to improve and upgrade recruitment, real estate, second-hand cars, such as the original category, the introduction of "Assured car" service, in the field of second-hand cars to plunge deeper.


 


deep Used car Wang Jianyue that Bai do is classified ads, "Everyone can send ads", advocating "free, simple, massive information", "Users have what needs, we are what site." ”


 


"There has been a lot of wind blowing over the past ten years. We do not follow the bandwagon to do SNS, although we said that not to do SNS you such a site will not exist; we did not do group buying, although at that time some people said not to do group buying, only to do classification no future. Wang Jianyue said that adhering to the "free, simple, massive information" concept, so that the people network in the mobile internet era has been a huge opportunity. According to the introduction, the current Bai 80% of traffic from the mobile end, this is because with 58 compared with the city, net, people's network of individual users accounted for more, they migrated to the mobile end of the lower cost.


 


Because it's free, it brings together a lot of information. and light mode operation, and make Bai don't have to bear the cost of thousands of people sales team under the line, also do not have to spend huge advertisement fee to attract merchant to pay for it, thus can stick to small but beautiful mode of operation. This flexibility is the basis and guarantee that Bai can adjust the business direction in time.


 


Recruitment, real estate, second-hand car, has always been classified information site of the three pillars of the category. In the past, 58 of the city with real estate, net more adept at recruiting, Bai in the field of second-hand car more deep. However, with the advent of the O2O tide, the second-hand market is widely regarded as the next gold mine.


 


not long ago, 58 with the city on the online second-hand car evaluation platform, NET also announced to invest 100 million U.S. dollars into the second-hand market. Bai also not to be outdone, Wang Jianyue said, Bai to do second-hand car has the advantage: "The current daily in the Bai of new second-hand car number of nearly 200,000, the number of independent users per day 1.3 million, Page view volume 30 million." This is larger than most websites in the industry. ”


 


According to China's Auto Circulation Association incomplete statistics, 2013 China's total trading second-hand car 8.46 million, in the high-speed growth stage. The China Auto Market Index Research Institute predicts that by 2020, China's second-hand car market volume will reach 40 million, the market value would exceed 1 trillion yuan.


 


Market has the opportunity, Bai has the foundation, deep-plough used car is not unexpected.


 


Push "rest assured car", playing a trust car industry nearly 70% of the profits from the circulation and after-sales service link contribution. The traditional second-hand car trading chain is very complex, the transaction process is divided into several independent links, each link has several large enterprises exist, focus on solving a certain type of problem.


 


according to the more common division method, a second-hand car from the car salesman to buy a car often have to go through the C2B, business-to-business, three business processes, can also be called the production, circulation and consumption stage of second-hand cars.


 


Bai do used Cars, Consumer-to-consumer, business-to-business or Business-to-consumer? Wang Jianyue said that these are not important, "Bai not entangled so many patterns, our original intention is that everyone can buy a safe used car." ”


 


"Rest assured" is Bai's second-hand car trading solution. Bai will launch its own vehicle certification, certified vehicles, regardless of vehicle owners are car dealers or individuals, will enjoy Bai "no accident, no bubble water, no Fire" guarantee, 1 years 20,000 km warranty, the issue of first payment and so on.


 


"We'll have a service team to escort the users to the car. We as a standard third party, make sure he knows all right in the rest of the car, the embodiment of their protection, this is our Bai the model of the rest assured. "Wang Jianyue said that at the end of June this year, Bai will be assured that the car service to the country 100 cities," we enter the city is very fast, the reason is that we have always wanted to uphold the platform model. ”


 


according to Bai second-hand car business manager Liang introduced, at present, the second-hand car team has more than 20 people, and is still continuing to recruit, planned for the end of June, the ground team reached 150 to 200 people; Bai will not do their own testing and trading links, but will and evaluation agencies, testing agencies, valuation agencies, car dealers and other cooperation, Take a similar "Taobao" platform. The work done by Bai is: Through authentication service, play the Trust card, reduce the trust cost in the second-hand car transaction; Compared with auto, used car, Bai is oriented to low-end second-hand cars and consumers, "the main body is about 100,000 cars"; The profit side, will collect the marketing expense, the promotion expense, Establish a second-hand car membership mechanism and so on to create income.


 


Wang Jianyue that second-hand cars will become a new growth point of Bai, "the industry's three companies, the cost of a huge difference, we do not have any input, but in the service of a very large market, I can say this is a strong vitality, is Bai so many years of survival vitality." ”


 


However, heavy investment in the field of second-hand cars, is not to make the pattern of the people's network heavier? Wang Jianyue's answer is: "Light and heavy are relative, the heavy place heavy, the light place light." ”