Bai Gengxiao: The first step of network marketing to build the eight points of attention

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The author in the previous "Network marketing first step, the establishment of the three major disciplines of the Web site," The simple introduction of the station need to pay attention to the three basic points, in this article, will talk about building stations to enhance the user experience of the eight tips.

First, the façade should pay attention to

The site is the same as the traditional marketing store, good decoration is the first key point to attract attention. And the site of the decoration, in fact, refers to the site page design. Many enterprises (individuals) often do not pay attention to the site's page design, think of a is a, or blunt the various seemingly wonderful elements together, such a site, even if the promotion done well, it is difficult to promote the flow of traffic into the actual sales. Everyone in the Web page design, we must pay attention to the following points:

• Tonal uniformity. This is a lot of new webmaster will be overlooked a point, always the site stack colorful gorgeous incomparable, people feel dizzy and anxious, there is no way to calm down to see the content of the site.

• Layout should be orderly. The layout of the site content must have a sense of hierarchy, a lot of webmaster started to do the station, will want to put all the things piled on the home page let people see. Do a good job of content classification, design in line with user habits of the navigation bar, set up to facilitate the transformation of the page, these details Kung fu is the webmaster must spend the focus of the mind.

• Advertising can not be more. Many webmasters in the early stages of construction, will be for the profit of the mother, in some advertising alliances to receive a large number of ads to increase revenue. If you want to do a Web site that is purely advertising-sustaining, that's understandable. But if your original intention is to do professional site or brand site, this is definitely not worth the candle. A large number of ads (especially the window and floating ads), will allow users to experience the degree of goodwill straight to negative, even if your site content again, your product again good, implanted excessive advertising will only increase the loss of customers, the negative impact is very serious.

• Background music may be exempted. Many business owners, like through the site to add a piece of background music, or corporate ringtones to enhance the brand image, in fact, this often brings a reverse effect. To join the background music as early as three or four years ago, in a number of personal webmaster site is widely used, at that time is only the webmaster outstanding personality characteristics of a small means, is not desirable. Imagine, when you open a Web page, suddenly out of the voice of the uncoordinated, that is how scary, 95% of user feedback, in the open with the sound of the page when the first feeling is to scare a big jump and disgust, the user experience harmful.

Second, have to mention the "online customer service"

Originally this "Online customer service" topic can be merged into a little web design arrangement of a class, the author put it alone, is because this is the vast majority of the webmaster will fall into the misunderstanding.

With the rapid development of e-commerce, more and more webmaster pursuit of professional dialogue platform, the use of online customer service system. However, more than 80% of the webmaster will be in use when the user experience of the big taboo: Online Customer Service dialog box placed in the middle of the page, and as the page scrolling scrolling. Stationmaster's original intention may be to want to be able to take the initiative to contact the customer, make the biggest effort to turn the flow into the sales volume, but neglected this kind of practice to bring the serious antipathy to the user. Take myself as an example, basically see this kind of website, the first feeling is to want to close it, have no mind to look down at all. Reasonable placement of "online customer Service" code, smart Guide users, is the kingly way, users are not forced to buy strong selling with no benefit.

The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.

Iii. demonstrating their legitimacy

With the development of e-commerce, all kinds of network fraud is emerging. Many criminals fancy the network platform of less investment, fast propagation and other characteristics, to do the ulterior motives of the activities. In August last year, 10 major media in Guangdong have conducted a large-scale poll, more than 75% of users said that the network consumption is both love and hate, the hate is from the prevalence of online fraud.

In view of such social phenomenon, if the enterprise (individual) really attentively in the network marketing cause, must be on the website as far as possible to highlight the legality of the site itself. A variety of qualification licenses, permits, and even a variety of certificates of honor in the past, are able to dispel the user concerns to promote consumption.

The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.

Iv. contact information as much as possible

99% of the webmaster at the time of construction, will take into account to put online contact, but often overlooked offline contact information. A business, if not even a fixed telephone, or have not dared to publish in the website, talk about what strength and integrity? Here, recommended that you use 400 telephone and enterprise QQ, these two are definitely to enhance the corporate brand image of the best tool. In addition to telephone, business address, email and other contact information, are as detailed as possible. The more detailed the information, the more users can create a sense of trust. Here is a hint of a small TPS: In the past survey can be seen in the contact method to add a special after-sales channel, can increase the user more than 30% of the sense of trust. and left the QQ number of enterprises (individuals) special need to pay attention to these QQ data integrity and objectivity (on this point, will be in the future of the promotion of QQ topics in detail)

The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.

V. Avoid blind exchange of links

Many new webmaster, in the initial stage will be through a large number of exchange links to enhance the site traffic and ranking. Exchange links if used properly, is indeed a webmaster to enhance the site exposure to the best means, but if the blind exchange links, it is easy to bring the site to extinction. Some vulgar site links, illegal site links, not only will seriously affect the image of the site, or even at any time will incriminate your site by K. Exchange of links must be strictly. The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.

The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.

Vi. focus on search engine optimization

SEO has been almost all the webmaster will pay attention to the topic, but a lot of new webmaster in the initial stage and did not have the budget to do SEO or SEO does not understand, and lead to the temporary system of SEO work. But we must not because this ignores the site's basic optimization, now a lot of network marketing Exchange forums have free interactive zone, you may wish to publish in these zones for help, to seek the basic site code optimization of the Setup program. and landing search engines, publishing some positive news to attract the attention of the engine, these do not spend money, we must not be lazy.

The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.

Vii. introduction of products (brand) must pay attention to the combination of exaggeration and reality

Whether it is a product or a brand, an essential part of the introduction. This part is also the final gatekeeper of the conversion user. Many webmasters like to extend the advantages of the product, or even excessive exaggeration led to false, do so even if the user purchased your products or services, expectations and the actual gap will make it impossible for them to spend two times. Moreover, the network of the brand spread very fast, and the network to the negative spread faster than the brand spread speed more than dozens of times times faster, if you want to network marketing career on the road to go farther, we must pay attention to not only the immediate interests. Of course, the appropriate exaggeration is the means of promotion, such as the right to do the title party, to attract the attention of users, combining the content of realistic introduction, firmly grasp the user's heart.

The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.

Eight, the mentality must be put right

Many new stationmaster, will be built at the beginning of the station, ambitious and passionate, every day to promote, update the content of the site, do customer tracking and so on, the site as their own children as a general baby, but not adhere to a month or two, in the vision of the interests of the gains after the start of negative neglect. In fact, such a mentality is very undesirable, network marketing your insistence, when you do a lot of promotion in the early stage, bedding work may be about to play a role in the time to stop, is the most common problems webmaster. Here to remind you webmaster, success is always the next corner, often as long as we insist on more than one step, success in our hands.

I've been nagging for so long that I'm here today. The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.