Baidu advertising steward optimization and upgrading to improve the efficiency of website scheduling sales

On the evening of February 29, Baidu advertising steward officially defined a new scheduling standard, which completed a major new round of major upgrades. It is reported that the upgrade aims to solve the site in the advertising process, the long-standing multi-line management caused by the cumbersome scheduling, sales and other issues easy to conflict.

As the first professional advertising management system in China to launch the scheduling function, Baidu Advertising Manager continuously optimized the products by collecting media suggestions and detailed user experience surveys. After this upgrade, Baidu advertising housekeeper will help the media on the sale of the sale of advertising data monitoring chain to conduct a more scientific and professional management, improve the site in the sale of this initial part of the management efficiency, help website advertising revenue increase.

New schedule, advertising sales more scientific

After the upgrade of the ad schedule, view more rich in the dimension, according to advertisers, sales of two dimensions to sort the schedule table view, the logic is more clear. Whether you look at the overall sales situation or know how specific advertisers are being placed, it's easy to do.

In addition, another noticeable difference compared to the original scheduling feature is that the new schedule, the different customers (under the customer view dimension), or the different sales (under the sales view dimension) are respectively performed in different colors Show, you can see more information at a glance.

Put task reminder, advertising more simple

In view of the established advertising schedule, in the past, website sales need to deliver information to advertisers by mail or the like. One to lower efficiency, and secondly, often encounter delivery is not timely, delivery errors and other unforeseen circumstances, resulting in actual advertising and advertising are out of touch. In response to this problem, in this upgrade, Baidu advertising housekeeper added task remind function, according to the ad scheduling, task alerts generated automatically generated, a key to switch the advertising interface, and automatically enter the delivery time, advertising spaces, etc. Period of information, the operation is simple and fast, accurate and efficient, so that each schedule can be completed on time and quality advertising.

Schedule management function From user research to development on the line, which lasted several months, in-depth understanding of the media in the scheduling management of the difficulties encountered, is currently on the market only free, professional website advertising scheduling system, but also the closest Media offline sales norms scheduling system. After the optimization, Baidu advertising housekeeper to achieve the scheduling management and advertising further convergence in the management more convenient at the same time, help media advertising revenue increase. The current flight management function is still in the trial phase of the pre-user, you need to apply for the opening function (opening method please click http://tieba.baidu.com/p/1433971549).

Schedule management upgrade is Baidu advertising housekeeper product function optimization is another major move. Since on-line, Baidu advertising steward also constantly improve product performance, complete self-optimization and upgrading, and constantly meet the needs of customers. Future Baidu advertising steward will continue to optimize the scheduling system based on user feedback, adjustment, more convenient for the media services, together with the media progress.