Baidu bidding comprehensive ranking index and quality

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General Ranking Index = Ranking Index Fudge Index, why do you say? Because the rankings index and too many things have been linked, and every step of the link are inextricably linked. Huh, huh The following is only a personal point of view, this view is found in common practice with colleagues, I would like to thank the old colleagues, new colleagues, CCTV, MTV, AV ...... Finally, thanks gov!

The overall ranking index = quality × price of the auction, the comprehensive ranking index and the quality of the degree is related, so here is not a single finger index, is closely related with the quality of the degree. The relevant conditions are as follows:

1, page title and keyword relevance of writing quality

2, page description and keyword relevance of writing quality

3, URL address The relevance of the article

4, clicks

5, the layout of the site structure

6, the speed of the site open

7, the number of times the number of shows was clicked

8, there are forgotten, next time added.

Have time to talk about how to improve the quality and comprehensive ranking index of the actual operation. The above is only a personal point of view, if in doubt and QQ: 605427449 contact

The following excerpt from some users articles:

Comprehensive Ranking Index = Quality × Auction Price

In other words, Baidu is no longer a single PPC bidding price as a ranking standard, but also consider the quality of the corporate website, which is to take care of Internet users search experience, website quality

High degree of enterprise can spend less money to reach the original corresponding ranking position.

The initial value of web site quality is 1. The web site with a quality greater than 1 means that the web site is of high quality. If the web site is less than 1, the web site has a low quality. Quality depends mainly on the Internet users submit your site

Concern and the speed of the site open.

The new portal user website quality is 1 by default, and the floating range is 0.5-1.5

With a site quality of 1, your bid price bid is $ 1 and your composite index equals 1.

As your site visits more and more, the quality of your site also increases, which means that the more people who visit your site, the site will have a higher level of quality.

When your site is getting better, you're bidding lower than you would otherwise.

Example: When your website quality is 1.5, your bidding price is $ 1, your composite index is equal to 1.5, you can get less money than the website with a quality of 1

Other people's comprehensive ranking index high.

The overall ranking index determines the final ranking position.

Composite Index = bid price × quality.

Website quality defaults to 1, and changes will only change in the upper and lower 1, higher than 1, the site of high quality, you can spend less money in the front, less than 1, the site of low quality, at the same

When the price, low quality rankings behind.

If you want to spend less money in the top rankings, you have to find ways to improve the quality of your site, making your ad more attractive, this will improve website quality.

If the first bid price is too high, not necessarily have to choose the first place in the Baidu ranked first page is a great advantage.

The following is self-question self-answer:

Q1. What does the overall ranking index stand for?

A: After the system upgrade on September 4, the comprehensive ranking index will determine the ranking position of a keyword. You may be accustomed to the operation of using price adjustment to determine the ranking position. This upgrade and update will be more scientific. A combination of more parameters allows you to see how well your keywords are promoted by aggregating your rankings.

Let me introduce you to the composition of the composite ranking index so that you can better use the PPC service in the future.

The composite ranking index is derived from the quality of the keyword * the bid price of the keyword.

The quality of the keyword will directly reflect the title of the keyword, describing whether the compilation has commercial value, in other words: whether it can attract the attention of potential customers and make your promotion result stand out in the industry and get more business opportunities. This is also your most concern point.

In addition, the price you set for the keywords will also become an important parameter, and the comprehensive ranking index obtained after multiplying the keyword quality will guide you to use the PPC service scientifically and rationally.

Question: scientific and reasonable? I do not have this feeling, the position in which position should be determined by our customers, the original price adjustment effect is very good! I support the original way, not satisfied with the current bidding!

A: Well, let me give you an example to help you better understand the advantages and benefits that users bring to Smart Rankings.

In the original, the user can only adjust the position to determine the price position, but do not know whether their keywords are enough to attract potential customers, the intelligent position to solve this problem after the upgrade, which changed the original price-based decision to rank But rather the intent of the users of the bidding ranking, ie the bidding price set by the user for the keyword. * The quality score (quality degree) of the potential customer for the keyword finally leads to a combination of the dual value of the user and the potential customer Reflect the comprehensive ranking index.

for example:

Before the smart ranking upgrade, a keyword can only be ranked 12th in the price of 1 dollar, and can only be changed by price adjustment. After the smart ranking is upgraded, if the title of the keyword and the web page The description was very well written and attracted the attention of many potential customers. Then the quality of the keyword would be relatively high. At this time, multiply the bidding price by 1 yuan to get the comprehensive ranking index of this keyword. According to the rankings of the comprehensive ranking index, the rank of this keyword will be promoted and may rank in the fourth, fifth or even higher position. Based on this projection, auction users will be ranked at 1.2 or 1 bidding price!

Intelligent ranking on the line, the combination of the bidding user's wishes and potential customers concerned about the dual parameters, more fair to you, but also save the promotion costs.

Q2. What are the criteria for measuring quality?

A: The quality of keyword representation is determined by a combination of factors, including: the quality of the site; the relevance of the keyword to the title and description; the quality of the title and description being written; and the extent to which potential customers are concerned.

Q3. If I change the title and description of the keyword, can I see the effect on the same day?

A: The quality of a keyword is fixed within a day, so after the title and description are modified, the quality improvement does not appear immediately and it takes some time to see the effect.

Q4: I now have a good quality! Comprehensive ranking index is also high, so keep there is no ranking change?

A: Quality is a relative value. If the title of the keyword is the same, the quality of the keyword will be affected by the changed quality of other bidding users. So, pay close attention to your account, make the appropriate changes and optimizations.

Q5. I want to submit a keyword, but would like to know the price of the word other users, can be seen before, now how to view?

A: Sept. 4 Smart Ranking After upgrading, the comprehensive ranking index will determine the ranking position of a keyword. You can still view the ranking index of other users online, the quality of the optimization written by keyword title description, and set the ideal Bid price to achieve the embodiment of ranking position.

Q6. Now there will be keywords click rate too low off?

A: Click-to-rate is the number of clicks / impressions for this keyword, and smart ranking is two different concepts. There will still be click-to-call rates too low.

Q7. As the case now, the higher the click to prove that the better the quality of the keywords, is that it is to change the user to click more consumption to have a good promotion location?

A: The keyword quality is determined by a combination of factors, including: the quality of the website; the relevance of the keyword to the title and description; the quality of the title and description being written; and the extent to which potential customers are concerned.

Users rely solely on repeated visits to enhance their comprehensive ranking index can not be achieved, as Baidu PPC ranking has a strong malicious click defense system will be effectively filtered online. In addition, we do not recommend that users blindly raise the overall ranking index by this means. Only by updating the title of the keyword and the web page description timely and reasonably, attracting more potential customers is the best promotion effect.

Q8. My price is set so high, why my ranking is not up? Is not a system problem?

A: After the system upgrade on September 4, the composite ranking index will determine the rank of a keyword. The composite ranking index is derived from the quality of the keyword * the bid price of the keyword.

The quality of the keyword will directly reflect the title of the keyword, describing whether the compilation has commercial value, in other words: whether it can attract the attention of potential customers and make your promotion result stand out in the industry and get more business opportunities. This is also your most concern point.

In addition, the price you set for the keywords will also become an important parameter, and the comprehensive ranking index obtained after multiplying the keyword quality will guide you to use the PPC service scientifically and rationally.