Baidu mobile browser "ice trip"

July 9, Beijing outdoor temperature as high as 35 degrees Celsius. In such a hot afternoon, Dongzhimen Raffles City is full of people. A large wave of people holding the hot sun, hold high the phone seems to be what the face looks like with a trace of cool comfortable. Passing pedestrians unknown, one after another around. In a few moments, the crowd of onlookers also took out the cell phone to prepare for taking pictures. What are these people doing?

(Dongzhimen Raffles City crowd "sweeping code" crowd)

The original people are taking a huge two-dimensional code central square. Unlike ordinary two-dimensional code, the two-dimensional code embedded in a huge "ice wall", "ice wall" emits coolness, forming a natural "open-air summer resort." According to the organizers, users scan the QR code, you can enter Baidu mobile browser "ice" interface. After Baidu mobile browser "quad-core cool" lightning load, within 2 seconds fast icebreaker can get donation verification code, with the verification code next to marked "Icy can not wait" vending machine can be obtained "Icy gift drink" bottle.

(Baidu mobile browser "ice wall" staged Raffles "natural summer")

(Scan ice cube code into the "ice-breaking" game, 2 seconds to complete the game to get the gift verification code)

The ice wall is melting at a high temperature of 35 degrees and the feeling of "fast sweep can not wait" makes more and more people stop by. A lot of participants also stood beside the ice cubes. One of the children reached out to touch the melting ice cubes. While enjoying the coolness, he shouted with his mother in a tender voice: "My mother swipes, can not wait, then Equalized ", attracted a burst of laughter.

(Activity site kids ice cube code "intimate contact")

Many users who participated in the "scan code" found that not only the "ice wall" melts, the "grab ice" page appeared on the mobile phone after the code scanning is gradually "ablating." Therefore, scanning the "ice wall" on the two-dimensional code is only completed the "quick step" first step, if you can not scan within 2 seconds after the success of the phone "to eliminate ice-breaking" to obtain the verification code, then Had to scan the code again to get a gift. Participate in the scene, said: "Time flies, ice melting and game interface makes people feel that only the" fast "click to be successful, it is really thrilling and exciting.

According to the organizers of the event, the "quick" ice-blast ice activity was conducted in conjunction with Baidu's release of "the world's first quad-core speed mobile browser." This version of the mobile browser is based on the original Android4.5 version, the upgraded version 5.0, containing Baidu exclusive development of the "quad-core" smart engine, is currently on the market the fastest mobile browser. In the activity, scanning the two-dimensional code of melting ice cubes and the interactive game of ice-breaking game, highlighting the rapid offline scanning, Mobile browser "never wait" speed experience. An on-site participant said: "last week updated Baidu quad-core mobile browser, the speed is indeed fast, when the network is good, the page can be opened instantly. Today to shopping, just to catch the ice block activity, so Hot days, if you do not quickly scan the code, the two-dimensional code on the melted sweep sweep after the ice-breaking game on the phone one step, there is no gift, really in line with Baidu mobile browser known as 'never wait' what!"

(Baidu mobile browser "never wait" sweep code donated to send benefits)

Industry stakeholders believe that the Baidu mobile browser, "Bingbing two-dimensional code" creative marketing, combined with the main product of the "fast" function, in line with the audience psychology. Through the "summer creative life show" in the form, not only highlights the "speed" characteristics of Baidu mobile browser, the output product "fast" function, but also for the user to bring a more profound and vivid interactive experience, creative marketing rich Baidu mobile browser will further enhance the visibility and influence.