Baidu search rankings of the basic principles

In the "ancient" era of search engines, search results were arranged only in the order in which search engines found matching pages in the database, but people quickly realized that the search was not valid at all. In fact, when a user searches for information, the most concern is how to find what you want in the shortest time, so the search engine put forward higher requirements, that is not limited to simply return to the database search results, but also to the results of reprocessing, to determine which best match the user search intentions, and then prioritize the most matching pages. This is the search engine to play a role of the most http://www.aliyun.com/zixun/aggregation/12862.html "> Basic Principles-The principle of relativity, some people will be the search engine to increase the" first law.

From the search engine login point of view, the relevance of the principle of the site also significant. We always want to let our website information first appear in the search results, in order to attract more visitors, so understand the search engine in the site rankings of some rules, for us to login search engine and get the ideal ranking will have considerable help.

As the Web page "Relevance" is our ultimate goal of Web optimization, so we need to do a further discussion.

The so-called correlation, is refers to the website information conforms to the search condition the degree. When a search engine determines the relevance of a link, basically, according to the "match/position/frequency" principle of the keywords in the Web page, the more the words, phrases or phrases in the site content match the keywords entered by the user, the more times they appear, the higher the relevance of the site, and the more the ranking in the search results. We can simply give you an example. You open www.baidu.com, search for a more popular keyword, the first page is all bidding rankings, we look at the second page there is a small strong World of Warcraft Publishing Station, the title in front of the keyword reflects the match and position

Behind the small strong World of Warcraft Publishing station reflects the frequency of the occurrence of the keyword, Xiao Qiang's * * * * in other site title, the content appears very little, with the title of uniqueness. Continue to click to open the site can see the intentions of webmaster, keyword distribution, news content, etc.

With the continuous development of Internet scale, search engine technology is also constantly improving. In order to provide users with a more valuable search service, at present, the engine in the original relevance, and gradually in the ranking rules introduced the theme of the site and the popularity of the concept of the specific embodiment of: A Web site content theme more focused, relevant external links more, the site received more clicks, the ranking will be higher.

Of course, all this is based on information ça. Even if your site has a prominent theme and is popular with your visitors, you still can't get a good position if the content doesn't match the user's search criteria. This is not difficult to understand.

Keywords are not limited to individual words, but also include phrases and phrases.

We know that the search engine to retrieve information through the input keyword to achieve. So, as its name shows, keywords are really critical. It is the entire Web site login process is the most basic, but also the most important step, is the basis of our web optimization, so how to emphasize its importance is not excessive. However, keyword determination is not an easy thing to consider a number of factors, such as keywords must be related to your site content, how the combination of words between the arrangement, whether to meet the requirements of search tools, as far as possible to avoid the use of popular keywords and so on. Therefore, it is absolutely necessary to choose the right keyword.

So how do you find the keyword that's right for you? First, try to figure out what your potential clients are thinking, and think about the keywords they're most likely to use when querying for information about you. You don't have to worry about too many keywords listed, but the more keywords you find, the greater the user coverage, the more likely you are to choose the best keywords from them.