Baijun: If time flows back I will not choose to start a business

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Microsoft "Struggle" 19, Jinshan software to carry "national software Industry" fluttering banner, not Centia unexpectedly become a burden. WPS from the 95% share of the vertex drop, all the way bumpy, wind and rain ahead, Jinshan software and seek Baijun 20, ups and downs, the fortunes of circulation. Jinshan has been growing, but always unspeakable peak status and brilliance. 8-year time, 5-degree listing, commitment, capital to realize the dream. Kingsoft software and beg Baijun, can break free "small old tree" fate?

Author: June

Lei retire, leaving Jinshan is sentimental.

For many years, because has lei this profession and the professional CEO, Jinshan Software chairman asks Baijun to be at once half retire of idle state. Leave Lei day, beg Baijun had to battle.

May 30, Kingsoft Software (3888.HK) released the first quarter financial report, formally announced the request Baijun "positive." Previously, after 19 years of capital "Long March", Jinshan Software on October 9, 2007 in the Hong Kong stock Exchange listed. Two months later, CEO Lei resigned, seeking Baijun as acting CEO, looking for the CEO's successor in 6 months.

Now, the heavy burden still falls in beg Baijun shoulder.

"If I turn back the clock, I won't choose to start."

"I'm not too concerned about market capitalisation right now, and I believe the products are doing well and will naturally have outstanding performance and market value--products and services are fundamental, which is what I care about most." "As the largest shareholder of Jinshan Software, Baijun thinking still with a strong" programmer complex, he valued technology and products. "At the company level, there is little change in pressure before and after the listing, and now it is up to more shareholders to be responsible and not let them down." This is my greatest pressure. ”

is responsible for the shareholders, is indeed Jinshan software encountered reality questioned. Listing to date, the share price is like a roller coaster experience ups and downs, Jinshan software prices set at HK $3.6, the first opening opening is HK $3.9. Because of the hot money, there was a high of 6.4 yuan. But then along with the Hang Seng Index tumbled, Jinshan stock price is all the way collapsed. In order to boost investor confidence, Baijun struggling to support the city, from January 7 to 11th for five consecutive trading days, the average price of 3.772 yuan to 3.8 yuan per share, the total increase of 2 million shares.

But unfortunately, the lifting of the city did not work, share prices continue to explore, the plate was once below 2 yuan. Until March 31, Jinshan announced 2007 years of results, Baijun in Lehman Brothers and Deutsche Bank under the "arrangements" to run in Hong Kong to carry out intensive road show, has always been a bad talker he must now to ponder, to cater to investors ' preferences. "I told investors that Jinshan has completed the future business layout: In Zhuhai, Beijing, Chengdu, Dalian, there are studios to develop all kinds of game products; We also participate in Guangzhou Jinshan Multi-Benefit Network Technology Co., Ltd., investment 10 million Yuan and network game Research and development team-Alchemy Studio set up a joint venture to develop network games, The shareholding ratio is 40%. This long-term strategic layout will be harvested in the future, investors should be optimistic about this. ”

As the trend of warming, coupled with the financial data of Jinshan disclosure is very good, the stock price has rebounded to 4 yuan near. Ask Baijun to feel temporarily relaxed and joyful, "the stock price fluctuation is normal phenomenon, I also do not see the stock price every day now." By the stock price will ignore the most fundamental things, that is, our products and services. ”

Beg Baijun once half joking half seriously, the most ideal CEO is Jin Yong's martial arts fiction in such a character, can the Peach Blossom Island Management is in order, "I am longing for the fox is so heroic and chivalrous, it is a great man's realm." "A short time ago, a forum, asked Baijun," If the clock back to 20, I will not choose entrepreneurship, too hard too bitter. "Plain and simple word way to do Jinshan software 20 ups and downs."

As we all know, in the past 8 years, Jinshan has 5 times to seek a listing, and finally to achieve a dream in Hong Kong. On the day of listing, Lei Unlimited regrets: "Women are the hardest to have children, men are the most difficult to go public." In fact, Jinshan software is not only difficult to market, each step of the strategic choice is very difficult.

Take CEO title, seek Baijun subjective hope not as tired as Lei, because Jinshan has embarked on the track, "the company's business management by the Department of deputy vice president of the lead, delegated to them, these deputy after years of hard work and honed, can be very good to play up." ”

"The correct orientation of Jinshan is to realize the return of value"

After winding the listing road, Jinshan people with feelings and moved to write "Dream Jinshan" a book, Jinshan software 20 summed up as "a dream to adhere to the entrepreneurial story."

"It was a wonderful dream to be a Chinese Microsoft," he said. But in fact Jinshan is Jinshan, we can not completely imitate others. Every Chinese company has its own characteristics, the correct positioning of Jinshan is to achieve value return. "Ask Baijun to confess."

Zhongguancun, born in, longer than, WPS achievements Jinshan Software initial success, but also become a later "baggage." WPS is a banner of Chinese software, is to become "China's Microsoft" elements, but in the "piracy" in the prevailing market environment, WPS is doomed to never let Jinshan software become a veritable "big company." Jinshan former CEO Lei said to the media: "From a purely commercial point of view, do WPS Office software is ' stupid ' thing." "But Jinshan software must do WPS," as long as Jinshan also called Jinshan, we will not change the original responsibility, this business does not even have to make money. So far, online gaming business accounted for Jinshan software revenue 70%,wps, PowerWord, Jinshan poison PA Three products together accounted for 30%.

Listed by the investors defined as "Hong Kong's first online games concept stocks", although called "Jinshan Software", but everyone thinks it is Jinshan games company.

A few days ago, seek Baijun confirmed that Kingsoft's signature software WPS business is working with an Internet company to cooperate. So far, Jinshan Software's four product lines-online games, Poison PA, Iciba, WPS, only the network game is operated by Jinshan alone, the other three product lines, through the way of cooperation, to achieve the Internet online operation.

In order to Baijun, the focus of the 2008 is on the full force on the network game: "After years of research and Development, operation of the two-line layout and accumulation, Jinshan will usher in the full outbreak of online games." "Baijun set the goal is to enter the network game industry top three." It is reported that Jinshan software program in the year released "2" and so on 7 network games, the theme covers the Chinese martial arts, mythology, action shooting and many other aspects, will be the first to enter the casual game type. Baijun also said that this year will focus on the feasibility of acquisitions, and actively set up with domestic enterprises can produce synergy of joint ventures. The acquisition is mainly in the domestic development of game software companies, and hopes to complete the acquisition work this year.

For Jinshan software and for Baijun, the dream of entering the top three of the online gaming industry is not easy to achieve. According to Analysys International released 2007 Domestic market research report, Jinshan software to 2. 9% of the market share ranked Nineth, while the third nine city market share of 12. 2%. From the financial figures, nine city's annual revenue of 1.2 billion yuan, and Jinshan Software 2007 net game income of 396.44 million yuan.

Many people think Kingsoft software is "small old tree" enterprise, famous very early, but after 20 years has not been able to grow up for a big company, far less than the rapid success of Baidu, Tencent, Grand. There used to be an internal employee said Kingsoft software decision-making is always slow half beat: To do the word pa, poison PA, online games are follow-up, not leaders. At the same time, in each business area is not the market share first. Jinshan Software In the past 20 has been a "war to raise war", the choice of business models are also from the point of view of survival, but also WPS's banner to carry, it is inevitable in the decision-making lack of courage and adventure.

Through the baptism and Tao of the capital market, Jinshan software still maintains a sound and prudent style of acting, "we will focus on online games and software, after all, this is the part of Jinshan and the main industry." "Beg Baijun said.

Ask Baijun:

Born in Xinchang, Zhejiang Province, 1984, after graduating from the National Defense Science and Technology University Information System specialty, assigned to the Hebei Xushui County Petroleum Department Geophysical Prospecting Bureau an instrument factory; 1986 from the Instrument factory resigned, joined the Beijing four-pass company; 1988 joined the Hong Kong Jinshan Company in Shenzhen to engage in software development; , chairman and CEO of Jinshan Software Co., Ltd.