Bailing out the network layout mobile Internet Scramble

Sina Science and technology news November 16 afternoon, the Lark Era announced the launch of outdoor wifi+3g Mobile Media-Flash network, this platform by the Lark Era integration of the subway, public transport, cinemas and other fields of outdoor media resources.　　And the Lark era will be through to provide users with wireless access services, mobile Internet layout. According to the Lark Time Chairman and CEO Zhang Weixiong introduced, after the online flash network will be dedicated to enable users anytime, anywhere through the wifi+3g way to achieve online entertainment, interaction, shopping and other applications of the integrated mobile Internet platform.　　The first access service will be the 6 core cities in the Lark era, more than 500 kilometers of 15 subway lines. Subsequently, the network will also cover the domestic 6 major cities in the 12,000 buses and the Wanda Cinema Line under the 86 cities of nearly 300 theater access services.　　As a result, the Flash network will build one months of contact with more than 1 billion people, covering north China, northeast, east, south China, southwest and other business circle nationwide Flash network. According to Lark Times COO Wang revealed that the initial line of the Flash network will be information, entertainment, online shopping as the main content direction.　　Among them, most of the information, entertainment content will be with third-party content providers, and flash concessions, flashing purchase plate will be with third-party E-commerce Enterprises, to provide passengers with O2O services. At present, the Flash network has been with Ericsson (microblogging) multimedia, China Unicom (micro-bo) to reach a cooperative intention, will join forces in the Lark era of all subways, buses, hospital lines and other channels to deploy proprietary WIFI+3G channel, in this exclusive network, the Flash network to advertisers will no longer be a simple advertising products,　　It is a proprietary WIFI+3G channel, proprietary information publishing and proprietary payment platform, one covering the system from communication services to sales terminals. "Traditional subway and bus ads are just static ads, and the Flash is committed to build in a new type of interactive integrated marketing model, can directly trigger the user's purchase behavior, and the form of advertising will be diverse, such as video patch ads, micro-film implantation ads, and so on, not only have outdoor big screen, there are mobile phones, Small screen like the ipad.　　"Wang said.　　Talk about the plan of the Flash network in lbs, Wang said, the Flash network cut into lbs service route has two, one is based on lbs to do O2O coupons, voucher products, the second is to build a connection between the merchants, group purchase, such as Third-party companies and users of the bridge. In the future, according to the idea of Zhang Weixiong, the chairman of the Lark, users will not only be able to obtain information about local service merchants on the Flash network, but also pay for the local services they need, and download all kinds of coupons for free, and enjoy all kinds of local service based on geographical location (LBS) Anytime and