Balancing user and optimization: A probe into the writing of Web content description

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Although not as important as the site title, in the meta tag, as one of the most important elements directly presented to search engines and users, the writing of content descriptions is also indispensable. Google and other search engines have been expressed many times, content description is only a brief summary of the site content, not search engine to judge the weight of the site factors. But there are still a lot of website construction and site optimization staff, seems to be a bit stubborn again content description in reasonable integration of keywords. Google's statement, perhaps to guide users to write more logical Web site content description, and in the actual quality of the site judgment, content description has become one of the reference factors.

Even if it is not Google, other search engines are also like this, otherwise in search of a keyword, why some similar words will also float red? In this case, the description of the Web site content is worth exploring and discussing. Good content description is advantageous to search engine optimization is inevitable, but good website content description, more should take into account the user experience. When a user searches for a word, it is important to decide which site to click on, in addition to the ideal rankings, the title of the site and the content of the writing. And those who rely on piling keywords to enhance the site ranking sites, the natural lack of user experience and value.

An analysis of the content description should be faithful to the content of the website

Since is the website content description, is loyal to the website content is the first condition. In fact, search engines have their own set of judgment mechanism, such as when we publish an article, some CMS can fill in the content summary (is the central idea of an article, that is, the content of this page description), some CMS is not the entry. Whether we enter a description of the content, the page content is indexed by the search engine, will be under the site title with a short description of the content. Only this paragraph of time is that we entered the information, and a word is not bad included. But some of the time is included in the content of our article some other text, although we have entered the specified content description, but is included in this text more appropriate article content.

As a brief overview of the entire Web site, the same is true for Web site content descriptions. Even if you do not specify a description of the content, search engines will crawl from the site on a representative text as a description of the content, but the text is not necessarily crawling. Based on the search engine's own judgment mechanism, if the content description does not conform to the content of the site, such as website construction Company's website, content described as "professional to provide graphic design services" will not be used. Therefore, the content of the site to describe the first thing to do is to be faithful to the content of the site, faithful to the content of the site is also the most fundamental requirements. Because the length of the characters can be displayed is limited, the content description should be concise and controlled within 76 characters. Otherwise, even if the search engine can be recognized, the user will not be able to see.

(in Baidu content description, for the specified description part of the content)

(Included in the Sogou description of the content, for search engines crawl part of the page content)

Analysis Two: Content description should be advantageous to website optimization

Whether the site content description and search engine on the quality of the site is related to the judgment has been discussed and attention. Although Google and other search engines have been expressed many times, the two are not directly related, but we still see a lot of Web content descriptions are filled with keywords. It is not uncommon to even describe content with a stack of keywords, although this description is missing value. Professional website construction company pilotage Science and technology, the content description and site quality judgment and weight assignment or have a certain correlation, if can be in the content description, in the case of ensuring logic and statement fluent, appropriate implantation keyword, website optimization is absolutely helpful.

From the site optimization and search point of view, how to write a quality Web site content description? As mentioned in the previous paragraph, the site content description must first be faithful to the content of the site, within 76 characters concise overview of the theme of the site. Second, refine the site's core keywords, and then follow its natural implantation to the site description. For example, professional website construction company Pilotage Technology website (above screenshot has domain name, interested friends can be discussed together with the core keywords are "website building", "website production" and "Network Company", the content of the site described as "website construction Company and website production company's pilot!" has a wealth of professional website construction, Experience in Web site production and web design. Pilotage Technology Shanghai Network company focused on corporate website construction, consulting Telephone: 4008800210 ", the perfect implantation of the core keywords."

Analysis of three: content description should take into account the user experience

Only search engine optimization, many sites seriously ignore the user experience, the site content description of a stack of confused. Passable Web site content description exists in two extremes: one does not take into account the site optimization and user experience, and even some sites do not description this tag, but let search engines themselves from the site crawl. After all, the machine, then grab the text will be somewhat biased, it is difficult to fully describe the content of the site. Some sites have imported pages, because the use of Flash technology needs to animate plug-ins, even described inside will appear "get Adobe Flash player ..." hint, so the content description of nature is not any user experience.

Another extreme is too much emphasis on Web site content description of the optimization, in just dozens of words of content inside, repeated or even piling up keywords. The move may help boost keyword density, even helping search engines improve rankings, but it is not good for users. Whether the website design or the site title and description of the writing, the end is to give users to see, a good user experience is the site construction and website optimization of the fundamental and ultimate pursuit. Under the same keyword, a page will have 10 natural rankings of the site, plus the search engine itself of the auction ads, there will be nearly 20 sites at the same time, to attract the attention of the site content description will naturally get more marketing opportunities.

Floating red is not just the key words, show not only creativity, but more attention! Content Description of the site is important in the process of website construction and website optimization. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the content description of the site is faithful to the content of the site is fundamental, content description is not dispensable but very important. On the basis of loyalty to the content of the site, and then in search engine optimization and the user experience to find a balance between the careful and thoughtful words will be able to write a good description of the site content.