Ballmer aside behind: insist on making hardware torn with gates friendship

[Reading] insisted on making the hardware, so Ballmer not only with the board of the stiff, but also ruined his friendship with gates. Tencent Technology, March 6, compiled one months ago to replace Ballmer (Steve Ballmer) as Microsoft's new chief Executive Satia Nadra (Satya Nadella) has begun to play on the software giant's own brand. In the process, however, Nadra will also have to contend with Microsoft's internal debate over the company's strategic direction and his own style of dealing with Ballmer. Nadra announced on Monday that Microsoft executives Tony Betz Tony Bates and Tami Lelles (Tami Reller) would leave the company, the first adjustment to the company's management since Nadra was named Microsoft's CEO. He then appointed former executive vice president Payne for advertising and strategy, Mark Penn, as chief strategist. Over the past few years, Microsoft has been a rival to rivals Apple and Google in its foray into the internet and mobile devices, and Nadra is looking for ways to restructure the software giant, which has lost momentum to its main business. Prior to that, whether to enter the hardware business has become a cross between Ballmer and Microsoft's Board of the most serious differences, and Nadra will exert their influence to continue to push Microsoft to the hardware business. Some of Microsoft's directors were dissatisfied with him as early as last August when Mr. Ballmer announced his exit plan, and began to study what steps could be taken to get Mr Ballmer to resign, including the hiring of Ford Motor CEO Alain Murali, whom Mr. Ballmer admired, he said. Mulally to succeed Microsoft CEO. However, in an interview with The Associated Press, Mulally said he would work at least until the end of the year at Ford, denying rumours that he would run away from Microsoft. Acquisition of Nokia as a fuse another source said Mr. Ballmer had been furious at Microsoft's board last June and that his relationship with the board had fallen to freezing. The fuse that led to tensions between the two sides was Mr Ballmer's offer to buy the Nokia hardware department and long-standing disagreements over Microsoft's positioning. Should Microsoft be a software company or a hardware company? At the time, Bill Gates, the director and chairman of Microsoft's Board of directors, initially did not support Microsoft's foray into the smartphone hardware business, according to the insider. At the time, Nadra, who was in charge of managing cloud computing and business operations at Microsoft, initially disagreed, but later changed his mind. "Nokia has made the concept of mobility more evident in hardware, software, design, global supply chains, and has given people a deeper understanding of the mobile market," Nadra in an e-mail statement released yesterday. And that's where Microsoft is heading. "The appointment of Penn as chief strategist predicts that Microsoft will take a positive approach to marketing and public relations," Mr Penn said at MicrosoftConduct anti-Google site "Don t get scroogled!" Activities. The campaign aims to keep consumers wary of Google's use of personal information. Bates was a direct opponent of Microsoft, who competed with Barnard to succeed Ballmer. Dawn Beauparlant, a spokeswoman for Microsoft, Doun Boplant with the board, said Mr. Ballmer declined to comment. However, Mr. Ballmer will still be a Microsoft director with gates. Although Gates resigned as chairman, he began to serve as Nadra's technical advisor. John Thompson, Thompson, took over the post of President Gates. Thompson, Gates and Barnard both refused to be interviewed by the media. Mr. Ballmer's angry roar was heard from outside the boardroom at the Microsoft board meeting last June, according to sources. At the time, Ballmer had just learned that the board did not support his plan to buy two of Nokia's businesses. But Mr Ballmer soon got his wish, as Microsoft's board eventually agreed to buy Nokia's handset business at a price of 7.2 billion dollars. However, there had been a rift between the two sides. At the time, concerns about the direction of Microsoft's development had been going on for months. For some Microsoft directors, the problem has shifted to whether Ballmer should continue to lead Microsoft, according to insiders. Ballmer's authority challenged the insider said the Microsoft board was dissatisfied with Mr Ballmer's disapproval. For some of the directors, Mr. Ballmer's own reaction to the board's failure to endorse the Nokia decision was the most immediate reason for his departure. Microsoft's board at first rejected the offer to buy Nokia on the basis that the transaction was too expensive and the process too complex, because neither the handset business nor the map business was needed by Microsoft. In a report released yesterday, Fitch Fitch said that even if the map business was not included, Microsoft's bid for Nokia's handset business was too generous because the number of users of Microsoft's Windows phones was declining. For the past more than 10 years, Microsoft's board of directors has been almost everything along the path of Ballmer. However, in the first half of 2012, the participation of two of outside executives began to change the situation, respectively, by Symantec (Symantec Corp.) former CEO Thompson and the CEO of Seagate Technology (Seagate Marvell PLC) Steve Luczo (Steve Luczo). After becoming a Microsoft director, Thompson and Luczo together with other directors to challenge Ballmer's authority. They put pressure on Mr Ballmer so that Microsoft can quickly compete with Apple, Google and other leaders in the mobile technology market. They are afraid that Microsoft will end up with an empty PC market. As Microsoft has lagged behind other major rivals in the competition, some directors have become very uneasy. Mr. Ballmer later recommended Mr. Mulally as CEO of the board, and wasSome of the directors who managed to squeeze out Mr Ballmer also began exploring the possibility of hiring the Ford CEO in July to persuade him to resign. But last August, the 57-Year-old Ballmer announced his retirement plan. The end of friendship. Jeffrey Sonan Feld, senior vice president of the Yale School of Management, said Jeffrey would never voluntarily announce his resignation unless Mr Gates's support is lost. In 1980, Gates tried to persuade Ballmer to drop out of school to join Microsoft. Their friendship is known to all. In 2008, Gates handed the CEO post to Mr. Ballmer and served as Microsoft's Chief Software Architect. Since then, the friendship between Gates and Ballmer has been strong, despite many perilous moments. According to sources, the two end up in the hardware business is divided. The insider said Mr. Gates did not approve of Microsoft's decision to produce its own-branded handsets, and Gates's unsupported attitude hurt Mr Ballmer deeply. At the shareholders ' meeting last November, the two were even at the urging of Microsoft's general counsel, Brad Smith, to Brad. There was a precursor to the hasty departure. Microsoft shares have just created a record high of $59.56 a share a few days before Ballmer resigned as CEO. Over the past decade, Microsoft's annual revenue growth has averaged just 9.4%. In the previous decade, Microsoft's annual revenue growth averaged 24%. In fact, the new Windows operating system and the first tablet that Microsoft launched in October 2012 have laid the groundwork for Mr Ballmer's hasty departure last year. Microsoft wanted to use the tablet to make up for the company's short board, but it was the tablet that exposed Microsoft's flaws. Of course, under Ballmer, Microsoft has made some achievements. For example, the company's net profit has quadrupled by nearly three, with Xbox becoming the global leader in the video game market, and the online version of its Office software suite has been widely praised. Ballmer also promoted Nadrati to the server business director and led the latter to a massive foray into the Internet service market. Nadra is also a big trust, leading Microsoft to become the world's second largest Internet service provider, after Amazon. Android or Nokia Spare tire However, Mr Ballmer's biggest mistake was failing to lead Microsoft to find a way to deal with the declining PC industry. Consumers have chosen to use Apple, Samsung-made smartphones and tablets, and other hardware devices that do not use Microsoft's system. Before Apple launched its first iphone in 2007, Microsoft had foreseen that small-screen devices would become a market trend, but the company had not been able to develop products that were popular among consumers. Microsoft's first flat-panel surface, launched in October 2012, turned out to be an "affordable fools". The market's evaluation of Microsoft's touchscreen-based Windows 8 operating system is mixed. At the same time, microThe soft Windows Phone smartphone OS has also failed to cause a market sensation, but Ballmer is still delusional about Windows Phone. According to a two-company deal, Nokia produced 80% of its handsets using Microsoft's Windows Phone operating system, but the deal expired in February this year. Nokia has also hinted that it may start producing smartphones that use Google's Android platform. So Mr Ballmer desperately needs to find a way to keep Nokia in the Microsoft ecosystem. Bates has always opposed the takeover deal in February 2013, the eve of the World Mobile Communications Conference in Barcelona, Spain, when Mr. Ballmer found Ristow Lasma (Risto Siilasmaa), chairman of Nokia, to discuss acquisitions of Nokia's two major businesses, But the deal was later vetoed by Microsoft's board. Subsequently, a separate takeover of Nokia's handset business surfaced, including Steven Elop, the Elop CEO, back to Microsoft's new hardware business unit. Even Ballmer's executive team was divided on the acquisition of Nokia handsets, according to sources. In the vote on the deal, several executives initially voted against it, including Nadra and Bates. Since then, however, Nadra has chosen to support Ballmer's decision, and Bates has been adamant about his opposition. Last July, Microsoft suffered an astonishing $900 million trillion in write-downs as a result of the dismal sales of surface. This has confirmed some of the directors ' judgment that Microsoft will face tough times in the process of entering the hardware market. Outside people were informed according to sources, the source said that after the Payne and Tami Lelles to jointly responsible for marketing work, and the two people are uncomfortable with this arrangement. The insider said Lehrer had repeatedly tried to remind Bauer that he had to make a choice between the two men. Lehrer himself will leave Microsoft, and her position will be replaced by Chris Capossela, another vice-president Chris Caposla. On the late August 22 of last year, Mr Ballmer announced his decision to announce his departure on 23rd, a shock to his executive team. At that time, only Nokia's Lasma and the two-person outsider of the company were notified beforehand, according to insiders. Before announcing his departure, Mr. Ballmer called Lasma and Elop for 15 minutes to reassure them that Microsoft would complete the deal as promised. The following week, Microsoft's investor Asset Management company ValueAct faced two situations: choosing to launch a proxy battle for Microsoft, get a seat, or Microsoft's board of directors offered a seat to the company. August 30, Microsoft announced that ValueAct President Messen Moffett (Mason morfit) will be the company's director in the first quarter of 2014. One day, Microsoft announced it will spend 7.2 billion of dollars to buy Nokia mobile phone business, to increase the original will not be willing to invest in hardware business. Early retirement resistance Moffett will be a member of Microsoft's board this month. And he will still ask Microsoft to move the business center back to increasing application sales and providing services for other operating systems and enterprise software, stressing that Microsoft's flagship market should not be the consumer hardware market. Mr Ballmer's proposal to retire early has also met with no small resistance. While Microsoft wants Mr. Ballmer to leave early, Nadra and other internal candidates are not fully prepared for the CEO, and these candidates are not well known to investors, partners and the public, according to sources. Microsoft has hired executive Search agencies Heidrick & Struggles Analysys Inc. to help the company find candidates for the new CEO, and to nominate former chief financial officers of Gates, Thompson, Luczo and BofA, Charles Noski (Charles Noski) formed a four-member committee to nominate the new CEO. Mr Thompson said they had initially drawn up a shortlist of more than 100 people. Mr. Ballmer had asked Mr Elop whether he was interested in Microsoft's CEO position, according to people familiar with the matter. Fearing that the CEO could not be flexible enough, Mr Elop said he needed to make sure that Gates and Thompson were really trying to make a difference. After receiving a positive answer to both, Elop agreed to participate in the CEO interview. Other candidates, including Mr. Mulally, have expressed concern about the degree of freedom of decision-making that Mr Ballmer and Gates have worked with, according to sources familiar with the story. Alan Mulally's exit there was a source of information that initially the directors thought Microsoft should give priority to improving management skills, and Ford CEO Alan Mulally was the most appropriate. Because Mulally is "adept at revitalizing the company and dealing with institutional reform." Mulally has reversed the fortunes of the car giant since 2006, when it was transferred from Boeing to Ford. In the process, he did not allow Ford to seek bankruptcy protection or to seek financial assistance from the U.S. government. Moreover, Mulally has fostered a more collaborative corporate culture for Ford. But since then, Gates and other directors have judged that Microsoft needs an insider to lead. The person familiar with the search for the new CEO said that at this point, his personal ego has also become a hindrance to his role as Microsoft CEO. While meeting with Microsoft CEO Search committee members and expressing interest in the position, Mulally declined to attend a formal interview, The insider said. By the beginning of December, the chances of Mulally becoming CEO of Microsoft were fading. At the time, he chose to withdraw from Microsoft's CEO competition, partly because he was worried about how much he would have the right to make a decision in the future, he questioned the openness of Microsoft's CEO selection process, according to a person close to Mulally. The spokeswoman for the Ford company, Susan.Crousselle (Susan Krusel) said Mr Mulally declined to comment on the matter. Select a limited range of outsiders familiar with the idea of Microsoft's board of directors said some outside people who had been pinned down by Microsoft's Board were also refusing to compete for the company's CEO, including Ebayceo Donahoe (John Donahoe), Cloud computing joint venture Pivotal CEO Paul Lee. Pietermaritzburg (Paul Maritz) and a former senior executive at Microsoft. By the end of last December, Nadra became the most powerful contender for Microsoft's CEO internal candidate. Steve Mollenkopf, the chief operating officer of Qualcomm (Qualcomm Inc.), the famous mobile chip maker, became a leader in external candidates and became a strong competitor for Nadra, according to insiders. Steve Mollenkov And what is not known to Microsoft's Board members is that, fearing the loss of Mollenkov, Qualcomm's board sped up its CEO succession plan and first appointed Mollenkov as CEO. In less than 24 hours after Bloomberg reported that Mollenkov became the chief candidate for Microsoft's CEO, Qualcomm announced the appointment of Mollenkov as its CEO. The total number of Microsoft employees will exceed 130,000 in the year, and its expected annual revenue will exceed $84 billion trillion this year. Finally, the scope of the CEO candidate who can provoke such a task is limited. "People who are familiar with Microsoft's business may not know anything about the company's other businesses," Jayson Noland, analyst at the investment Agency, Robert W. Baird & Co, said Jeson Nolander. It's hard to find a professional who can be completely familiar with Microsoft. "It's important to find the rhythm." Last January, Microsoft's board of directors at a regular meeting in New York chose the 46-Year-old Nadra as its CEO. Then, Microsoft's board of directors began to work out Nadra's contract details and plan for Gates ' future. The 58-Year-old then resigned as chairman of the board and started as a technical advisor to Microsoft. According to the insider, Nadra also did ask Gates to serve as a consultant. In a memo released yesterday, Nadra said a book about the University of Washington's rowing team won the 1936 Olympic gold medal inspired him. The book depicts the story of the rowing team's unity and cooperation. "As a company, a leadership team, and a common person, that's our goal: to find our rhythm," he says. The executive team and the entire company are on the way. ”