Ballmer's public cloud chess game in China is in the offing

The friendship between the groom gates and the best man Ballmer reached a peak at the wedding of a top millionaire on Lanai Island in Hawaii in 1994. Gates had reason to believe that the 24th employee of the university, Microsoft, would be his most important friend and colleague, and that he would take Microsoft to a farther place.

Today's Ballmer is leading Microsoft as the behemoth to a most important change in Microsoft's history. If it fails, other companies will continue to overtake Microsoft like IBM and Apple, and if they do, Microsoft will have a chance to reassert its leadership in the industry chain. The opportunity for this change is the cloud. Today's Ballmer is on the global non-stop to light its data center block puzzle, and China, has become Ballmer's most important site this year.

Specifically, in October 2012, Microsoft and its partners announced a public cloud landing in China. But for the rest of the time, Microsoft has been doing in-house testing, and it's now taking some cases out and showing them, and calling on more companies to join in to drive Windows Azure to the ground.

Who will benefit from the http://www.aliyun.com/zixun/aggregation/13774.html "> Microsoft public Cloud Landing?"

May 22, 2013, Microsoft to speed up the public cloud landing as the theme of the upcoming large-scale conference. A series of real-life cases will be displayed, and Microsoft will call on more companies to join the test ranks of the public cloud Windows Azure.

A Microsoft source told me that a sample of several internet companies would be displayed, and that companies like Renren would be shown at the conference, and Microsoft's plan was to get companies with the relevant business to join in by using samples.

This is a huge Microsoft Windows Azure program, and in fact, in the period from October 2012 to the present, Microsoft has built a number of samples, including electric companies, logistics companies, medical companies and many traditional enterprises.

Microsoft will be the biggest beneficiary of the public cloud project, because it is the enterprise-level market that Microsoft is famous for in China. Even in consumer products, Microsoft relies on a group of customers to complete the revenue. The landing of Windows Azure strengthens Microsoft's edge.

In addition, as a highly recognizable brand in China, Microsoft is likely to change some of its previous bad images "MSN Zooey off the line, Bing user experience is not good, Office 365 is not used." Why, the above products are all run on the basis of MSN.

Of course, Microsoft is not the only winner, Amazon, Google will see the hope, because Microsoft has built a sample, so that the company recognized the clear path to China. What is called the beginning of everything is difficult, with Microsoft this good beginning, the other company's cloud business to enter China, should also be simple.

Why does Microsoft spare no effort to push the public cloud to the ground?

About Microsoft Shanghai Project, there is a small episode, although some deductive elements, but the story is very real. In one of Microsoft's conference rooms, a global map of Microsoft's data center, the area built with data centers is lit in turn. But the Chinese part of the Asian plate is dark. As Ballmer pats the table, he must have Microsoft's own data center in China.

As PC makers move to smartphones and tablets, Microsoft is in a hurry to push the global public cloud to the ground. This is the pressure on Wall Street. If the company's cash reserves are put out, Amazon and Microsoft are not a measure of magnitude. But with emerging concepts, even a loss-making company will get the overvalued value of Wall Street, and a profitable company may be less valued if it does not have the support of its emerging business.

Microsoft's two big cash cows, windows and office, have earned Microsoft a huge profit. But Microsoft did this ten years ago, and it did so 20 years ago. Wall Street needs some new ideas.

So cloud computing has become a new selling point for Microsoft. In 2012 and 2013, Microsoft issued a statement that it was not a whim to cancel boxed windows and office, a positive sign of Microsoft's cloud proximity. Not only the United States, Microsoft to spread the cloud to the global, which is the reason for the birth of Microsoft Shanghai Project.

If it's written in the back, can Ballmer lead the company

But can Mr. Ballmer lead Microsoft? If it is from the perspective of genetics, perhaps our conclusions will not be too optimistic. Both in the early days of Microsoft and the flourished Apple, their fortune was driven by the technology of Gates or Steve Jobs, but it was not the type of person to keep an adult, Mr Ballmer or cook.

Unlike Mr Gates, Mr. Ballmer, a technology-driven company, was not programmed, and as a member of a non-founding team, Gates gave Ballmer a 5% stake. This has led many to suspect that Ballmer is a downright connections, and many people doubt what the person's affiliation will bring to the company.

Let's take a look at why Mr Gates had to recruit Mr. Ballmer into Microsoft, and what changes Mr Ballmer has brought to Microsoft. Mr. Ballmer is a rare sales genius and management talent that you didn't hear wrong, indeed. In fact, Microsoft does not need to add a technical talent, because, gates itself is a technical genius, gates needs a complementary type of person.

Ballmer became president of Microsoft in 1998, and in 2000 Mr. Ballmer took the CEO's position from Gates, and in 2008, Gates left, and Ballmer began to take over Microsoft alone. The upshot is that, after the end of the technical genius, Steve Ballmer, the sales genius and management talent, took the company along, with good revenues and profits, but greedy Wall Street capital was not satisfied, and they asked Ballmer to make some changes, such as a return to the highest point of technology.

(Responsible editor: The good of the Legacy)