Bank of America Merrill Lynch launches investment report today to maintain giant Internet stock buying rating

The following is a summary of the contents of the report:

Moving to mobile games: The Giants network continues to implement its diversification strategy, moving from sophisticated PC MMO games to mobile games and web games. Current, the giant network MMO game revenue is still stable, mainly thanks to "Journey 2" and "Fairy World" strong performance. With mobile and web game transfers, the giant's network spending is expected to increase, so we will reduce the 2014 fiscal year and the fiscal year 2015 per share of diluted earnings expected to lower 5%.

Third-quarter results: Revenue for the 590 million U.S. dollars, the year-on-year growth of 8.6%, the chain flat, and Wall Street expected 591 million U.S. dollars in line. On average, the number of online subscribers is flat, and the number of paid users is equal to the average revenue per user. Operating profit margin of 348 million yuan, an increase of 7%, the chain fell 3%. Diluted earnings per share of 0.23 dollars, in line with Wall Street expectations. The Giants network is predicting a modest increase in revenue for the fourth quarter, while Wall Street is expected to grow by 5% a quarter.

Valuation: We continue to maintain the "buy" rating of the giant's online stock, bringing the target share price from $10 to $9.4.