"Banknote printing Machine" "My Name is Mt": life-saving Straw has a monthly income

As the establishment of only two years of hand travel company, the Joy of excellence has made many game developers envy the results: The hand Tour "My name is Mt Online" 12 hours rushed to the first Apple iphone pay list, currently registered users over 2 million, the monthly income of tens of millions of dollars. and founder Shanhu seems to be a hand tour of the "heterogeneous", you say he calm or, pretending to, Xing said his secret is "no desire is just", he also said he "only do more people play games, do not make more money game." The following is Shan Tiger Dictation: "Life-saving Straw" 2011, I put the shares of Kirin game sold at One-seventh of the price, began to do their own hand tour. Hand and end of the tour is not the same, the more the players pay attention to the feeling will care about the size of the screen, the more don't care about the feeling, the more will not care about the size of the screen, we have to play with mobile phones, do not spend a penny, but similar games, if done on the computer, you may spend money, end of the tour can do 10%, mobile phone can have 1%, to 4% Just fine. So foreign Angry Birds, cut the rope while there are 20 million downloads, but only earned 20 million dollars. However, my judgment was that hand travel is a general direction, in this industry can have more and better play games. At that time my idea is to do more people play games, not to do more people earn money games. But by 2012, the company was in a low ebb, the overseas loss was very serious, in order to operate I started layoffs and pay cuts, I once wanted to sell the car room to gamble. We were meeting to say that the company would not worry about failing until January 2013, when the company was able to earn enough 1 million. And the new game "My name is Mt Online" became one of our straws. The game was officially launched on January 11, and the next morning it rushed to the top of Apple's iphone-paying list. The Android version was launched on April 25 this year, breaking 2 million users in May. "My name is Mt" success, mainly from the geographical and the people. The first quarter of this year, the national Android smartphone sold a billion, in the sale of such a hot situation, we must go up. Second, it is also more fun, good quality, music is also very good. In addition, in order to attract users, we give players 30 dollars a day game currency, the user just bought a mobile phone, there is no fun, I heard that the game is good, a look still not spending money, went to play. Our advertising fee is less, basically give the player. (I black Horse Reviews: There is no free lunch, in black Horse looks, Shan Tiger seems very generous to the move, but there is another purpose-to cultivate the user's consumption habits. Just like when brother is small, a lot of game room owner for "lure" elder brother to play games will free game coins, and when the elder brother playing ground is hi, the currency is gone, the game also stopped. If you keep on going, brother can only pay for game coins. Similarly, "My name is Mt" in the money to make you hi, there will always be a way to let your game currency exhausted, there will always be ways to let you take the initiative to pay. In elder brother's opinion, this move became "My name Mt" can be popularPrecondition. I think the best way to advertise is the Word-of-mouth spread between players. For example, I said the movie "tomb-robbing space" is very good-looking, you may not necessarily go, but I said "tomb-robbing space" is free, and went to send you a small gift, you may take a taxi will go. And our game itself is free, come in to play also send things, the game is also fun, the spread of these word-of-mouth than you spend money to buy ads much faster. "The Survival of the dead" lunar May is the season when the wheat is ripe, when all the grains of wheat are low head, but the high rise of the wheat are empty shells. I also know that the success of the game industry is not because of your own many cows, the main industry has too many chances of success. Today, even if I or Wang Feng or chenhao not standing here, there will be Zhangfeng and Sun Hao zhi and so on stand here. Because this industry will shape a group of people who look very heroic, but whether or not you are really heroes will be eliminated by the industry, there are no one remembers to stand on this platform last year who spoke. You find that people who are active on the forums disappear after a year, it's hard to keep a good attitude when you've been touted, experienced, and watched by people who have been portrayed by the media, and in this case the company is not doing well, and finally it's a moment of brilliance that turns into a mortal being or a rapid failure. So, although the mobile phone game this year, the situation is good, but I know the characteristics of this industry, is a day do not good, one months to do bad, from the beginning to the complete decline of this company only need 6 months, it will be the fastest speed will decline. The hand tour from the life cycle will be shorter than the end, how much shorter? The end of the tour is 5 years 8 years 10 years, hand tour is two years three years or three months five months this is not sure, but I think the platform is very big, you save a lot of players, you can push their own new products, provide players more fun game on OK. and want to change this pattern on one way, less to participate in the speech, less publicity, and then get down close to the player. How do you do this? I read micro-blog every day, casually open a player @ My information can see the sky Thunder Rolling information: More than half is said Master I bought a watch last year, or last year master I bought a cake, bought a bag. But I particularly love to see my microblog, because I think I saw these players scold sound and curse, I can go back to the status quo, just know what state I am, what is the state of the company, and then can do a good job for everyone to do the service. There is a sentence called "The Anxiety of survival", I am now very scared. In order to avoid this fear and in order to better contact with the players, we spent a lot of money, yesterday, we spent hundreds of thousands of yuan in a larger hotel in Shanghai to invite three hundred or four hundred of the players to eat, free to eat after the T-shirt, but also to send a variety of things. Out of real fear, I am particularly afraid of the player is not happy, especially afraid of the player to you, I am afraid to say that if the player to more how, before the situation, you invited 350 people, suddenly came 550 people. Then weSpecial bought a batch of things, 300 dollars of Apple's ipod, we think if the player more how to do, give the player an ipod or T-shirt, so that the players can not enter the game in the heart of balance. "No desire is just" do hand tour, must be more concerned about the achievement rather than money. Money doesn't mean anything, I never say how much I earn, but the number of online users. There are more people to play your game, this is your greatest glory, even if it is pirated, even if it is free, as long as he is playing, this is the best thing. When a player likes your game, even if you refuse the money, money will come to you, and when the player doesn't like your game, you want to earn money. Earning money is just a byproduct of doing something successful, if you're doing things to make money, money must not come to you, and then you can only throw it out of the brain, he will tightly follow you, like a shadow, you go forward, the shadow is always behind you after a very tight, When you look back at the shadow of the time, you find that you go to the shadow is running, in fact, can not catch up. This is the so-called "no desire is just", you do not care about the money, it will come. Hand Tour This industry is a faster money industry, more easily than other industries, so this industry to buy a car is not difficult, but you do not too greedy, the player as slaughter sheep, every day to kill the player. I also do not encourage players to spend too much money in the game, money is a pleasure, do not let money become a burden, the game is an object of worldly possessions, to help you kill time. My demand for money is relatively low, although the monthly income is tens of millions, but clothes I wear 50 yuan of shanzhai goods. In contrast, my brothers need more urgent than me, in Beijing to buy a house to buy a car, marry a wife and raise children. So you make a lot of money to have in your own pocket what good, but also to pay taxes, the money to the brothers sent a very happy not very good. The only goal of my venture is to be a public company. I am particularly afraid that in a few decades, a gang of old comrades to eat together, we say that old Xing you are entrepreneurs write the total success of the novel, you are also writing novel people do the most successful, but we have made public companies you did not do. Life is a game, you accomplish one of the achievements, this achievement is called listing. For example, I have successfully written a business novel, successfully participated in the production of a 100,000-person online game at the same time, and successfully made a 2 million-person online game, these are achievements. After the completion of the listing, I hope to go to the western branch. "There are ideals and morals are dead" 2000 years, China no less than 20 very good companies, but the end of the ideal and ethical companies are dead, survive are selling pirated. In North America, Europe is better than our environment, others have copyright protection, you can sell the encryption of the copyright alone, to China are all pirated, in other words, there are ideals and moral people have survived, this side has the ideal moral people are dead, the gene has changed. Okay, now we're back to the game-playing gene. OnA month 40 game plagiarism MT, I think copy our company's people may be very depressed, because we are based on more than 2 million active players, just earn so little money. Maybe you can only do 200,000 users, earn One-tenth of the money, and maybe even 20,000 active users, make 1% of the money, then the company must fail. In the face of plagiarism, we have no pressure, the player here to play very high, the level is also very tall, he why to go to new games to play, the new game does not send money, the player will soon go. Now have a large number of hand tour company died, I think there are two main reasons, the first reason game is not fun, because as long as the game is fun, the company generally will not die. The second reason is not to find the right direction, may be the game but the choice is not the right type, such as stand-alone games, sports games are difficult to make money, like a movie, you have to go to the literary film does not earn money. If the best way is to choose the right game is very good, then the company will not die.