Banks cross-border dealers lack of flow and no competitive advantage encounter challenges

December 19, Minsheng Electric Yin Long chairman of the three months of the resignation of lightning, the focus of people again transferred to the bank to do the electricity quotient.

Since last year, CCB, BOC, Bank, Bank of ICBC, Everbright Bank, Societe Generale, Minsheng banking and so on are involved in the electric business.

Among them, the construction Bank in June last year on the line of good business, Bank of communications launched to exchange, China Merchants Bank launched Online mall, ICBC Push "Rong E shopping", ABC launched the "E business housekeeper", the bank launched "BOC Easy Business", Pudong Bank set up the online mall.

Minsheng Electric Business was established in August this year, the company's founder of the Minsheng Bank's seven major non-state shareholder units and Minsheng Silver Asset Management Co.

CCB and the Bank of Commerce platform is business-to-business and consumer integrated E-commerce platform, other banks of the "online mall" or "credit card mall" mainly for the bank's customers of the business model.

Analysys International data show that in the entire domestic electric business sector, the bank's website has dozens of, but the proportion of sales accounted for less than 1%, most of the bank's website sales of less than tens of millions of dollars a year.

Why did the bank reverse the attack on the electricity dealers?

Why have banks entered the electricity business?

First, lock the customer resources. Good Credit Network CEO Li Mingshun (Micro bo) that the bank to do electricity business is the general trend. "Before the user to the bank network, now each cell phone is a bank network, terminals, this is an important change, trend." The change has driven banks to rethink and approach consumers. ”

Ding, vice president of the Bank of Commerce, said in an interview with the media, commercial banks involved in the field of E-commerce is mainly aimed at locking customer resources, stability, bonding and customer service, improve customer loyalty.

Second, we want to provide financial services on the basis of user and enterprise data.

CCB Deputy President Bong earlier this year, said that the bank based on the data analysis of market demand, and then profit, is a good business platform on the original intention of the launch. However, in the early days of good business development, online trading data that can be collected are still limited.

Minsheng also plans to make supply chain finance based on both business-to-business and business. Zhangxiaojun, a senior executive of the Minsheng Electric business, has introduced Tencent's technology to the people's livelihood to do two kinds of e-business models for business and business-to-business. Among them, the Business-to-consumer platform will take a B2B2C model, integrating high-quality vertical business-to-consumer and quality retailers. The business-to-business business will create a "channel" concept. For example, Quanzhou is listed as a clothing sports channel business base.

If the Minsheng and business-to-business business goes smoothly, the customers on these two platforms are customers of the Internet financial business of CMBC. On the one hand, the high-end personal consumers attracted by the consumer to provide financial services and wealth management services. On the other hand, the core enterprises around the Business-to-business platform to go up and down to provide supply chain financial services.

However, the above planning is only a tentative stage, the current Minsheng website has not yet online.

Embarrassing position

A banker in the banking industry said that the current state of the bank's electrical business is "the importance of poor implementation."

Although banks have been involved in the electricity business, but no one has a certain market position. August 31 This year, the Industrial bank Credit Card Mall closed, for the bank to enter the electricity business poured a pot of cold water.

The bank makes the electric dealer to have certain superiority: forums, whenever to the bank has the trust degree, the bank has the capital superiority, has the risk control ability, but the bank does the electric dealer's disadvantage is also very obvious.

The first is the lack of flow. As the electric business platform, the main mission is to help small micro merchants sell goods, finance can only do ancillary services. However, the scope of power business has been clearly divided, the bank and has long established a mature operating model and the operation of the team of the big dealers competition, there is not much competitive advantage. If you are not a traffic entry, it is difficult to get a lot of cheap traffic distributed to small micro merchants. If the "Shang" End is not open, at the financial end is bricks.

Second, the lack of rich commodity categories and quality user experience, there is no price advantage, compared with the electric business giants did not form a difference. "Banks are still in a state of arrogance," he said. From the arrogant, to the shock, the choice of humble to do electric dealers have the opportunity. "Li Mingshun said.

Third, the bank does not have the warehouse logistics system. "Do shopping mall is not only to build a website, but also to be able to safely and easily send goods to the customer's doorstep." Logistics and distribution can choose a third party, but the commodity inventory, channels and sources of supply and suppliers, such as the link needs to do a step-by-step. "Yu Xin Yi Cheng Chairman Zeng has written.

Credit Network CEO Yin Fei that banks in the existing system, to expand new industries, the past advantages will form obstacles. "It's not money that can be made." The bank is the electric dealer, like Maotai to make smoke. Although the banks are all in preparation, most of them do not have the possibility of success. ”

The main challenge for banks over the next 3-5 years, he argues, is to market interest rates rather than internet finance. "In the next 3-5 years, credit will not be a major market for credit on the basis of the electricity quotient data," he said. ”