Banks ignite "electric business war" add a lot of bank elements

6 18 Each network electricity merchant's net buys the smoke not to disperse, enters July, each bank's electronic commerce platform has also started each kind of promotion activity. Reporter recently logged in ICBC, CCB, Bank of Communications and other E-commerce platform, found that from the beginning of July the bank seems to have opened the "electric Business War" mode, in addition to price, but also added to the installment, such as bank characteristics of the elements.

Bank electric business Platform product price not to lose professional electric dealer

Reporter recently log in to a number of banks E-commerce platform, found that a number of banks also fancy summer sales, invariably launched a preferential activities. For example, the construction Bank of the good business E-commerce platform from June 17 to July 31 on the launch of the "6 28 good first Anniversary" promotional activities covering the business Mall and personal Mall two major aspects, to flexible and diverse promotional forms, fully to facilitate customers, customer feedback. One of the personal mall in July, a total of "digital home Appliances", "Pop Products", "Daily necessities" three price bidding activities and 19-timed snapping activities, in addition to the full package of postal mail there is a "registration ceremony", "Thanksgiving is polite", "limited to rob, price competition", "You buy me to send" as well as "drying orders, micro-bo polite" and other activities.

ICBC also launched this month, "digital home appliances all over the net to the bottom of a drop" promotional activities. Samsung S4, Iphone5, Win8, such as 3 C and home appliances are listed in the promotion of the list; The Bank of communications trading platform is to transfer activities from July to September 30, in this time every Friday 7:00-23:00 internal exchange of the successful transaction of the Merchandise pavilion customers, The top 100 of the week can also get 10 yuan in the phone.

The bank launched the "Electric Business War" reporter interviewed several consumers, Zhang said that she used to more often use the bank's credit card, every month when the bank bill will pay attention to the credit card mall merchandise, but after many comparisons have found that although the price can be deducted with points, but the price of the product itself is more expensive, Has no advantage. Now as a new E-commerce platform for banks if the price can be done with the corresponding field of well-known site prices are competitive, they will pay attention to.

Then the reporter in the Construction Bank of the good business Personal shopping mall on the selection of Ipadmini16gwifi version of the price and Jingdong Mall for comparison, good and business platform price for 2380 yuan, and Jingdong mall price is 2498 yuan, a lot cheaper, and reporter contrast is just good business digital home appliances session , the product is listed as a limited-time snapping products, snapping up prices are coming to 1999 yuan, indeed in the price has a lot of advantages.

Bank "electric business War" add a lot of "bank element"

The eternal theme of the electric business battle every year is price reduction, from a side also embodies the current competition mode of electric business platform, from the 6 18 of this year's electric business war situation, consumers seem to start slowly on the "sale" sales methods feel some habits, or even tired, but the bank's "electric Business War" Joining the banking business is no longer a hand-to-hand price war. Reporters in ICBC's mall to see that each product is marked with "ICBC Price", and joined the installment payment business, under the product price automatically for customers to list the number of installments available, as well as the phased price per period. Some products may even be exempted from the phased handling fee. There is no doubt that ICBC credit card customers to buy valuable goods to reduce the pressure. In addition to the installment purchase, the reporter also discovered that each bank's electric quotient platform has the very big interaction with the bank's credit card, therefore the customer in the shopping at the same time, also can complete such as the mobile phone recharge, the electricity utilities expense, the credit card repayment, the movie ticket and so on service. For example, communications Bank of the exchange, customers in addition to enjoy the discount in the pavilion, but also in the life of the museum to carry out various fees, pay, and even in the financial museum can carry out precious metals, funds, insurance and other financial operations, the content is very rich.

Some banks in the industry said that the current bank of E-commerce in this field began to pay more attention, many banks set up a dedicated department responsible for operation, promotion, through this platform to bring more to the bank in addition to financial business benefits, so that the banking business more diversified, forming a virtuous circle.