Banner Network announces abandonment of Word-of-mouth marketing model

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September 5 News, Banner Network CEO Zhou Chunlan said, banner network no longer recognize the early promotion of "Word-of-mouth marketing" mode, and will give up the model, the introduction of social media integrated marketing new model.

The new marketing model will include corporate brand reputation management systems, enterprise-class solutions, and opinion-leader communication models, said a person who has a reputation marketing agency.

"Early Word-of-mouth spread has been tainted by a lot of small companies, we do not do that thing, now mainly to help customers enhance the degree of interaction, improve the user's trust in the manufacturer." And we are considering how to use BBS, SNS, video platform to create a marketing campaign that allows netizens to participate. "Zhou Chunlan said.

Zhou Chunlan Seriously, the so-called "Word-of-mouth marketing" has been involved in moral issues, which is the biggest crisis in the future. Consumers enter the forum, is to see a lot of comments, they think is what other netizens say, but later many manufacturers are talking, this will lead to internet users to give up the forum, the community's future development disadvantage. In addition, the trust of the community will be affected, but also lead to vicious competition.

It is understood that many manufacturers originally is to avoid netizens, like to anonymously in the form of marketing in the community. Zhou Chunlan hope that the manufacturers can change this attitude, not to deceive themselves, should actively stand up to open the identity of the answers and answer the user's questions.

She pointed out, "We misled everyone, the previous model itself is not the essence of Word-of-mouth marketing, Word-of-mouth Affirmation is not made, not created, nor spread out." ”