Baotou Traditional shopping malls and group purchase website to enlarge the effectiveness of publicity to break through

Absrtact: In recent years, online shopping has become more and more popular, has caused a certain impact on traditional department stores. In such a fierce competition, the physical store how to break through? Line under the combination of online, borrowing power e-commerce, online groups, physical shop may be a prescription. and

In recent years, online shopping has become more and more popular, has caused a certain impact on traditional department stores. In such a fierce competition, the physical store how to break through? Line under the combination of online, borrowing power e-commerce, online groups, physical shop may be a prescription.

cooperate with group purchase website to enlarge propaganda effect

China's E-commerce Research Center report shows that 2013 China's online retail market transaction size of 1.8851 trillion yuan, is expected to reach 2.7861 trillion yuan in 2014. According to IBM's survey data, the proportion of consumers buying from physical stores has fallen from 84% in early 2013 to 72%.

The road narrows, but does not mean that there is no way to go, some traditional shopping malls have begun to expand new marketing channels. Recently, a famous Japanese clothing brand into the Baotou market, will be set up in Victoria Commercial building Baotou first store. Victoria for the brand opening campaign, the early promotion of promotional activities program has 3:1, to shop to send 50 Yuan cash coupons, two, to the store line to receive 50 Yuan cash coupons; three, spend 1 yuan on the United States Regiment Rob 50 Yuan cash coupons.

Has always loved the brand, decided to open a business must participate in a citizen Wang Li did not hesitate to choose a third-to the U.S. regiment to Rob Cash coupons, she praised: "or the network is the most convenient and quick!" ”

In fact, this is the second cooperation between the Victoria and the American Regiment.

For the first time, it is also a marketing campaign for a new brand listing. Victoria in the paper Media, broadcast advertising, from micro-letters to push information, and even choose ads into the elevator. In order to be able to expand the influence better, the Victoria planners are holding to try the mentality, starts to borrow the power electronic commerce, and the American Regiment cooperates. Unexpectedly, however, Victoria placed 300 50-dollar cash coupons on the American regiment. 0 on the shelves, not until dawn was robbed and empty.

"The effect is very good. "So far back to the scene, Victoria Mall, a management staff still remember."

So, this is the second time. This time, Victoria the United States Regiment shelves 500 50 Yuan cash coupons. With a limit of 100 a day, the campaign will continue for 4th.

"The new brand on line needs to be popular, and group buying sites just have a staggering number of consumers." It appears that only 500 cash coupons are issued, but the propaganda effect is 500 times. "A brand planning professional told reporters that the business is very astute to find the entry point."

Victoria, American Regiment, a traditional business, an e-commerce, a line, a line, with a "online group, physical shop shopping" way to cooperate.