Barbie dolls are no longer dolls or have been developed into games

(Compilation/Sky White) Recently, one of the world's largest toy manufacturers Mattel and Entertainment software developers THQ Partnership, but also signed a brand licensing agreement.　　The agreement revealed that the "multi-year partnership" will allow THQ to use Mattel's iconic characters to design games for consoles, computers, mobile devices and social networking platforms. The two companies have collaborated in the production of a corresponding Udraw game, "drawing guess Words" (pictionary), which has become the opportunity for them to develop more in-depth cooperation. Udraw Game drawing board in the past festival shopping season, is the Amazon website 10 best-selling video game products, deeply foreign friends love.　　THQ said they will also use more Mattel's brand characters for game design, including "Barbie Dolls", "Hot Wheels", "Fisher", "Space Superman" and "Cosmic Giant Seaman", some of the animated characters who grew up in childhood. "Mattel has been looking for innovative, evolving opportunities to better promote our brand in new ways," said Chuck Scothon, general manager of Mattel's digital network, in a media interview. Partnering with THQ can make Mattel's brand a deeper platform, and more families and children can touch our brand in video games. Brian Farrell, chief executive of THQ, said the new deal was significant for the company's family-oriented gaming division. The Department forms the 30–40% of THQ annual revenue.　　Fiscal year 2010, THQ revenue of 889 million U.S. dollars. At the end of the two companies, several games are already in the early stages of development, with a handful of them being released during the 2011 holidays.