Based on the data to do SEO monitoring

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Hello everybody, I am Liang Lei, net name: Stone. Because recently Baidu has been unable to let a lot of webmaster and SEO personnel to keep calm, every day there are many SEO people go to the major forums, QQ Group Consulting, the most is "why my site was K", "How long to recover" and so on, such as the problem of flying, usually QQ group everyone will hold their own opinions, Some people say your content is not good, some people say that your chain too much, someone said your station optimization over and so on, we analyze to analyze to the end or "no solution", I think that every SEO is basically clear those things, but how can we make their views have basis? Those views may be our guesses, Based on past experience to speculate that something, no data SEO assertion is not convincing.

It's not so much that we do SEO optimization, rather than SEO monitoring, the daily should do the SEO work in place, the rest is the SEO monitoring, SEO is a competitive game, the game has rules, but the rules of the formulation is not we, we are trying to beat each other in this game. The enemy, analysis competitors say easy, in fact, we have to do a good job of SEO monitoring the first step is the SEO data monitoring. Including the competitor website's collection, the chain, Baidu Snapshot and so on data, how completes these data statistics?

First: Must use some SEO tools

Unfortunately, it seems that there is no such SEO tools at home, some are also a number of tools to charge, but the author does not seem to have several tools I pay to use, the function of some of the tools compared with foreigners, the gap is not small. But you can use some other software to help for example: Excel, locomotive collector, I believe that these two tools are not unfamiliar to us, but really to study not much, EXCEL function is very powerful, before the author read an article, a friend is using EXCEL to achieve ranking query and chain detection. And the locomotive collector is a lot of collecting station is necessary tool, not only can collect the article on the website, can collect many data on the website more, also have light-years log analysis software, Web Log Explorer website logs analysis software (Foreigner's thing, now has cracked version).

Second: Generate more intuitive SEO data statistics

The data obtained through the software need to be processed, this can generate more intuitive SEO data statistics. Otherwise a query domain name workload is too large, a bit impractical, such as Chinaz webmaster tools, we can through the program or software to generate the pictures we want, these need to have a programmer to develop some systems out, in fact, not difficult. Common chart types have bar charts, line charts, and so on, there is a chart can intuitively see the changes in the site data, including their own optimization of the site and competitor's website, when you need to manage a lot of sites, such a program can save you a lot of time. SEO work can be done from the program or software, we try not to do it by hand, so efficiency has also improved a lot.

Third: Regularly write SEO data analysis report

If I had to manage 10 enterprise stations in my hands now, I can look at myself every week to tidy up the data, with the help of software or related programs, collect data don't waste how much time, even as long as we go to see the chart on the line, know their own site some recent data, such as: A week included up how much, outside the chain of how much. In contrast to the ranking in the first few pages of competitors, to see how others do, the site update frequency is how much, the growth of the chain is how many.

To analyze a website for what reason is K, is not an easy thing, if only according to their own experience to judge, this is somewhat arbitrary, but many sites do not actually do a good job of the site data statistics, so the site once there is a problem, 1:30 will not know where the problems appear. I believe that the site optimization problems like people are sick, can always find some clues, such as: Web log file is the way to find out the cause, I am the old boy SEO studio stone, we do SEO can not rely on their own feelings, need to rely on data and experience.

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