Since the update of the Baidu algorithm, as if the word user experience is very hot, everyone said, I saw on the Baidu Encyclopedia is: " The user experience degree generally refers to the website user experience, as the name suggests, the user experience degree refers to a user to visit a website experience effect, this website whether the user wants to see the content and whether to bring to the user some valuable content. "My understanding is that the user is a whole of the site's considerable evaluation and experience is the user experiences, this includes but not limited to the opening speed of the site, the site layout is not reasonable, the Web page is not able to save or print, the information is not very rich, is not to allow users to generate trust For the user is not valuable and so on.
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What is the standard of user experience? So far, there seems to be no more accurate measure, because after all, the industry is different, the audience is different, the type of the site is different, a standard is not good to measure all the site, for example, small commercial sites just need to open fast can find contact and address on the line. The optimization of user experience is in fact the same as search engine optimization in essence. Search Engine Ranking rules now also from the user experience to measure, now everyone in the social media is actually the site user experience, the experience of a good site will be regarded as a high-quality site, ranking natural better, In fact, the two are closely related to optimization. SEO is now in fact should be from the user experience degrees to do to increase the search engine and user-friendly, in addition to the chain!
So now we are based on user experience and combining search engine rankings of the site SEO strategy should be what?
1, select target customer base
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We set up a marketing site, the first thing to do is to conduct a detailed customer group analysis, that is, the site of the audience, positioning their own marketing groups, is to establish a website operation direction.
2, keyword Strategy
Target customer group OK, is the choice of keywords, this do SEO should know, how to filter keywords.
3, traffic construction
Traffic construction in fact, from a variety of sources, whether it is to do bidding or advertising, which are external factors, not long, It is also a good choice when the site is not ranked. This phase of the site itself needs to strengthen the content and link construction, do the site is to bring customers, there is a commercial value of the site is a normal operation of the site, want to have the conversion at least have the flow over, we can in the content of the site to highlight their own one aspect of the advantages, around the center to write high-quality original articles, Then there is a regular update, while doing a good job in the chain. In short, the content needs to be able to really help users, traffic will naturally have! Of course, if you do link bait, but not accurate!
4, promoting user-friendliness
TrafficAfter, of course, not enough, need to allow visitors to create a good impression of the site, and, for example, we do not know will think of Baidu such, impressive, wait until the visitors really have the need for the time or the comparison of many corporate websites, will be the first to think of our website, Traffic naturally translates into customers.
5, interactive
This now many websites will have the function of online consultation, it will improve the interactivity, in addition, we can sum up some customer FAQ, Or get an online question and answer, which is also for those who hesitate to consult just want to know some of the potential customers.
6, Word-of-mouth communication
This is more powerful, everyone will have this experience, we bought a mobile phone, and then use it well, Wait until a friend wants to buy a new mobile phone will be recommended, this is Word-of-mouth spread. We have to do is to ensure the quality of services and products, to enable customer satisfaction, customer satisfaction will naturally be at the right time to spread our brand.
A good site should have a good user experience, a higher conversion rate, this is a real valuable marketing-oriented website, if users feel that the site can not find useful information, so it is ranked good, there will be no conversion rate, Such sites do not have the marketing and commercial value. User-oriented, combined with search engine optimization, to achieve higher conversion!