Basic principles of Search engine optimization

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Search Engine Optimization: That is, for a variety of search engine retrieval characteristics, so that the basic elements of Web site construction and web design for search engine retrieval principles (that is, search engine friendly), so that the search engine included and in the search results ranked in front. For search engines based on META tag search, set up effective keywords and site descriptions in meta tags, for Spider-Type search engines with Web content dependencies, add the keyword density to the Web page, or design a page for search engines to easily retrieve ( such as sitemap.htm, Roberts.txt). Search Engine optimization is one of the common forms of search engine marketing.

Processing keyword density:

For example: There are several valuable duplicate keywords that can appear in an article

Second, meta tags (key words) Design method:

Here we refer to a customer's site (www.920575.cn) to see his web description, TV series, free to provide the latest TV dramas, Korean TV dramas online Watch, the daily update of Hong Kong and Taiwan TV series, the mainland TV series, to do the most professional free TV series network.

Can be seen, is the TV series (Basic keywords), Korean TV series (Basic keywords), the latest TV series (Basic keywords), Hong Kong and Taiwan TV series (Two-level keywords), free TV series (special keywords).

General design of 3-5 label keywords. General situation label keywords by: Hot words: such as the real estate in this article, property law, contract. Cold word: Real estate. Density keywords: real right behavior. His aim is not only to increase the density of content, but also to work on the label.

Iii. Title Selection

1. The same article, as far as possible the title is not the same.

2. The title requires innovation. The new Baidu automatic collection system on the title in his article basically did not appear in the title, especially easy automatic collection, but also repeat collection. Ask the title of the article to be innovative. To express by attracting attention.

3. Other major technical attention

Four, Hot word choice (choose the best keyword)

1. The choice of high price hot words (this technique can be generally provided)

2. Baidu above the word index selection

V. Content requirements

1. Most desired originality

2. Before adding the net or other

3. Name principle (spoken yesterday) in addition to the expert, celebrity name as far as possible hyperlinks

4. Increase the key hot word of the Super connection

5. Below the picture must have the content explanation (simple point)

6. Highlight the theme, you can use a large title (bold, variable font, etc.)

7. Complete the first paragraph and the last paragraph of the article content work (try to use hot words)

Vi. the method of preventing and receiving the search as cheating

1. Prohibit intentionally adding keywords that are not relevant to Web content

2. Prohibit illegal pointing in hyperlinks designed by editors.

3. Prohibition of illegal content in headings

4. Prohibition of light title without content. (except pictures)

5. Keyword label not too many stations