BAT accelerates "enclosure" encirclement and suppression of mobile medicine

In recent times, there have been news of the drop online medical field. At the beginning of September, Lilac Garden, a health-care internet company, announced a new record in the industry by announcing its strategic investment in Tencent Holdings, which was 70 million dollars. Shortly before that, the spring rain movement health had just announced that the company had completed the 50 million dollar C round financing. In business, the health care industry is indeed a promising "bonanza", especially when the internet tries to "take over" this huge market.

In fact, in the health care industry is increasingly "internet" has become a market consensus of the present, the bat has already started their own action.

Alibaba's approach is "licence + Alipay." Earlier this year, Ali bought the hands of China's first third-party online drug trading certificate of Citic 21st century. In May, Ali launched the "Future Hospital" program, through Alipay to the medical institutions to open their own platform capabilities, including the account system, mobile platform, payment and financial solutions, cloud computing, large data platform, etc., so as to help hospitals improve operational efficiency and optimize the allocation of medical resources. Alipay can also be the condition report directly to the user, eliminating the user to take the report time.

Baidu's Cross-border also continues. This July, the Beijing municipal government advocated, Baidu led by the smart equipment manufacturers and service providers to create a large-scale high-tech livelihood projects, "Beijing Health Cloud" officially launched. Baidu will provide basic services at the platform level and open up technical capabilities to promote information in the medical and health field.

September 2, the medical and health internet company Clove Park announced that the Tencent 70 million dollar strategic investment. After the completion of the investment, Clove Garden and Tencent in their respective platforms to launch a series of cooperation, including the micro-credit system exploration and docking.

Clove Garden in charge of the owner said, after the investment, will continue to invest in funds and resources to research and development for doctors, enterprises and the public health products. First of all, to provide doctors with better products and content, and the doctor's resources and pharmaceutical (medical device) enterprises docking, to help enterprises and physicians to establish a more effective multi-channel academic interactive platform. With the advantages of large data resources, clove garden will also provide enterprises and medical institutions with more accurate and high-value industry-oriented human resources solutions.

From service doctors and enterprises to cut into the public health sector is one of the main purposes of the financing of Clove Garden, which is also the Clove garden in the scale of the continued profitability of the case for financing. In the past year, Clove Garden has also been in the public health field of continuous investment and exploration, home medicine app and clove doctor and other products without any market costs have accumulated millions of users.

Of course, Tencent not only shares the entrepreneurial project in the Lilac Garden, but also treats the online medical treatment as an important part of the micro-credit platform. September 3, the micro-letter under the wisdom of the medical solution upgraded, through the access to health care, patients can use micro-letter to complete the health care and out-of-pocket costs of automatic deduction.

No matter what the action, the layout of the online medical field, Bat is obviously in the use of their own advantages of the premise. And as a complex industry, it is true that any one of the so-called giants can not hoodwink. The greatest benefit that the Giants ' capital and it technology can bring to the health-care industry is that it greatly improves the existing industry's efficiency and level, and provides people with more accurate and convenient medical and health services with large data and online platforms. And in order to build the future medical health line under the closed loop, also need to carry out the industry upstream and downstream of the comprehensive integration.

For Ali launched the "Future hospital" plan, so far, the country has 5 three hospitals officially online, and the main city of more than 50 three hospitals and Alipay reached a cooperation agreement. According to this plan, the patient to the already on-line hospital to see a doctor, need not be in the hospital hall many times in line, on the handset can complete the registration, the payment, the queuing waiting and the disbursement, receives the report and so on the Doctor Link, has shortened the medical consultation queue time greatly.

But there are people in the industry that for most of the elderly and some migrant workers, they will not use Alipay and micro-letter, but children in use, and some only heard, but in daily life contact with the network is not much, and rarely used. Not only did not solve the registration, the payment needs to queue for a long time, but also by some other registered payment by the people "seize" the resources, so that they are unfair.

For this problem, there are insiders said: "The current hospital registered channels have been many, in addition to Alipay, the hospital's own online registration platform, telephone booking, or good doctor online also launched the relevant services." This is the traditional line registration of the shunt mode, saving the cost and user time, and the hospital as a public organization, will be willing to queue up for the registration of patients to reserve a part of the position. ”

But Chanhaili, an assistant analyst with the Internet finance Department at China's E-commerce Research Center, said that it does have an impact on the elderly, and there are some older people who do not know how to use Alipay technology, but now is a mobile internet era, the launch of any business has its convenience and inconvenience, This is also an industry development progress process.

(Responsible editor: Mengyishan)