BAT Big Three Internet financial drop chart

Yesterday, Baidu announced 28th this month will launch a similar balance treasure wealth management products "hundred", the target of the annual rate of return may reach 8%. The move from Ali Pengley just after the micro-trust only a week. Baidu, Tencent and other internet giants, Merchants Bank and other old financial institutions such as Ping An, and even the giants of game manufacturers try to occupy the fashionable Internet finance business. The biggest difference between "internet finance" and "financial Internet" is the attribute of "Internet". Traditional finance because of the wealth of people, the Internet finance is based on the people's enrichment, the traditional finance is the center of the institution, the Internet financial user is the center; the traditional financial licence, the capital, the Internet finance technology and the data mainly; The traditional financial products are the blunt interest rate, the rate of return, the scheme of the age, the internet finance Traditional financial information asymmetry, Internet financial information symmetry. Most have the above "Internet attribute" not "bat big three" genus. Internet finance, or a financial institution in the guise of "Internet", is stirring. But BAT's big three will affect China's Internet financial situation to a large extent. One, Baidu: Positive layout, PC mobile end Entrance advantages recently Baidu's "Hundred Hair" financial planning Jianzaixianshang, said a team of hundred people are working overtime, launched at the end of October, Baidu Online can find the Internet financial product line is as follows: Hundred Pay: Cooperation with UnionPay third-party payment tools, Baidu is also the subject of licensing. 08 has been launched. Baidu Wallet: Hundred pay in the second half of this year to launch the mobile phone payment brand. It's easy to think of another search giant, Google's wallet. Baidu Financial Center: At present only supports the credit Kashin-collar business, it appears that will play a user and traditional financial institutions between the entrance. Baidu Financial: The first project is "hundred" financial planning, has been carried out to preheat. The high yield of the product has aroused concern, attracting a lot of financial managers to buy. The industry has speculated that this is Baidu in order to enter the Internet financial marketing tools thrown. In addition to these individual user-oriented products and services, in Baidu's latest financial business system, but also planning for small and medium-sized enterprises, "Baidu small loans" for financial customers "financial intimate." The former and Ali small loans similar to small micro-enterprises for the credit business, the latter is for financial customers marketing business, in the mean is to accurately import traffic to financial services institutions. Baidu did not get a payment licence in July, and it was more active in the area of internet finance. Then in the electricity quotient property slightly weak situation, how may break through Ali's restricted area? Portal platform: Flow developer Small and medium-sized Baidu in the PC and mobile end of the traffic and user size makes it relatively easy to start, but also to attract institutions. and Baidu Cloud ability will make Baidu Purse API benefit. For small loans business, Baidu promotion platform has nearly 600,000 of SME customers. China's small micro-enterprises total is not millions, which means that in the number of enterprise resources level Baidu is not too far. Baidu Finance is a platform for financial institutions to sell funds products platform, Baidu docking user needs and financial products. This withAlibaba acquisition Tianhong fund to achieve flow closed loop thinking completely different. So is it possible to transform the flow of information into financial flows? Baidu Electric business has not achieved significant success, Internet finance will be easier. Electrical Business Warehousing Logistics, such as heavy links, the seller spread the cost of the shop, the user's use habits and other barriers, in the Internet finance are greatly weakened. Ali Balance Bao only launched 4 months, despite the absorption of tens of billions of of funds, but did not form a first-hair advantage and brand. Based on these I think Baidu financial success probability is very big. In addition, Baidu also has two outstanding advantages: Mobile Priority: Ali fear Tencent is not its electricity quotient layout, in the final analysis Tencent is mobile end of the strong, and Ali in the mobile end of the relatively weak. Baidu in the mobile end in addition to search and application distribution, another impact on the mobile electricity business will be the map. Baidu Map has 200 million users, bringing together a large number of developers and POI data. Maps and payments for local life services (O2O just part of it) of the right-hand, micro-letter in the payment of a small step, Baidu map took a big step. Tencent is about to launch a map of Tencent, Baidu to strengthen mobile payment is expected, after the site of the Baidu Investment Group buy glutinous Rice network is its accelerated O2O layout signs. In addition to the numerous and fragmented investment, Ali's real core advantage in local life is only the mobile payment treasure. Baidu Local Life service opportunities, but also Baidu Wallet and Baidu financial opportunities. Data and technology: Ali's financial strategy is very important to the "Big data" applications, such as credit evaluation, balance Treasure Capital Dispatch. But Baidu and Tencent still have their own "big data", Baidu's full network of data and user intent data, Tencent's social data. Using Twitter to predict stock prices is no longer a myth, search engines have a natural technical expertise in data mining. Baidu and Tencent (Sogou) in this respect than Ali has an advantage. Ali can only be regarded as having the most direct trading data. This does not mean it will use the best, Baidu and Tencent can also use their own data for the Internet financial sector mining. Second, Ali: from the service enterprise to the individual, the data is the core asset Alipay: do not explain; Balance treasure: The annual rate of return is about 4% to 5% of the balance value-added services. The initiative to encapsulate the money fund through the Internet. As of the beginning of September, "balance treasure" scale of nearly 50 billion yuan, but also in an average of 500 million yuan per day growth in expansion; Fund business: Holding Tianhong Fund; small loans: Zhejiang Ali little Loan, Chongqing Ali small loan. 30多万家 has been providing services for small micro-customers, a total of more than 100 billion loans, the guarantee company: Chongqing Merchants Prudential financing guarantee for Chongqing SME loans and financing to provide security. Insurance business: MA, MA and the "Three horses" jointly established by the Public Security online property insurance company. Taobao wealth Management: With Taikang and other insurance companies to cooperate with the financial products sales platform. The so-called "bank does not change, we change the bank," Mr Ma personally, has been extensive and strong layout. The "Finance, platform and data" strategy proposed, the fastest move is also "financial" this step。 Alifa home to the SME business-to-business services, while sellers also have credit needs, around these enterprises and sellers to provide the best possible services, and create value for themselves. Ali has ample cash and cash equivalents before the industry estimated that Ali should have more than 5 billion dollars in cash flow by the end of March this year, while Baidu bought 91 wireless cash flow to 3 billion dollar level, Tencent has more than 4 billion dollars. Micro-credit is a way to activate cash flow. Ali did too much, and hundreds of billions of plates needed to be introduced into securities, funds, trusts, insurance, and banks in almost all financial sectors. And Baidu's first launch of the small loan business is estimated to be only hundreds of millions of in size. But Ali's financial centre of gravity is being shifted from enterprise to individual. In the balance treasure before the launch, Ali credit payments began in late March, still not officially launched today. Ali insiders said that in the "optimization", Internet products if the need to optimize half a year can be sentenced to dystocia, more credit payment may be to open business processes, or to resolve the credit evaluation, risk control and policy problems. Credit is not paid, the balance treasure has been a great success, is changing the way people manage their money. Pengley has revealed that Ali at first completely did not want to buy Tianhong fund, but also did not think that the release of the balance after the treasure will have such a huge impact on users. After Ali launched the balance of treasure is the hope that "increase the value of Alipay account", thereby enhancing its website clicks and account stickiness, such as the opening rate of the mobile end. In other words, the balance treasure was not the user needs to start, but the product operation needs. Alipay in the brand, convenience, security and experience on the advantages of not to say, but the balance treasure to the industry's revelation is that small white wealth management group strong financial needs. Ali may then improve the product more from the user's needs, rather than from the operational or strategic point of view. So where is Ali's advantage? 1, the electricity business to pay oligarch: User flow, capital flow, enterprise customer resources and channels, financial field accumulation, security endorsement, brand image, temporary transfer funds. 2, credit data: According to the business transaction data for small micro-loan business credit evaluation, real-time monitoring of enterprise data processing accounts at any time to reduce risk, personal user credit records to carry out credit payments. The credit system is also the cornerstone of the normal operation of Ali's business, which will inevitably extend to Ali finance. However, the traditional credit evaluation data collection costs are high, while the cost of forgery is also engaged in, the network credit evaluation of low efficiency costs, in turn, counterfeiting costs are low, such as the existence of brush drilling behavior. This is a risk. 3, consumer data: According to the user's personal consumption data and group consumption behavior after mining, for the Balance Treasure Fund scheduling to provide a reference, imitation Tencent launched Taobao Fund Index, users and financial products accurate docking. All this can also be combined with its investment in Sina Weibo. For example, large v certification materials, micro-blog data, social promotion, social data mining. The mobile end, the local life service, will become an uncertainty for Ali's future. Opportunities and threats coexist. Ali finance in the PC side has undoubtedly had the advantage, although it is difficult to become an oligopoly, butIt's not a big problem to be a boss. But the moving end is not necessarily. Because of the presence of these players. Third, Tencent: Consider, ready, stamina full of good will reach into any field of Tencent nature will not let go of this upsurge. Tencent, in particular, has tenpay this dick. Tencent in the Internet financial layout is as follows: Tenpay: In order to clap and live, has become Tencent's payment infrastructure. Relevant data show that the current share of Alipay is about 50%, tenpay about 20%. Mobile payment: Tenpay mobile version, micro-credit payment (based on Tenpay). Insurance business: MA, MA and the "Three horses" jointly established by the Public Security online property insurance company. Tenpay and China Insurance network to launch insurance supermarkets, to help insurance companies sell products, their own to become a business counter. Fund business: Teng An value of 100 index. The index focuses on three or four-line blue-chip, in favor of private enterprises. Subsequent Tencent will launch a number of index products. Stock field: Has acquired Yi Union trader, launched Tencent Trader. Do stock software. Other business: In March 2013 Ma said it was considering applying for a microcredit licence and had been considering it for half a year; in September, Tencent reportedly applied for private banks, but Tencent subsequently issued a statement on HKEx that it was only a shareholding party. Tenpay and Huaxia, Yifangda, Guangdong, Hui Fu Four fund companies to cooperate with similar financial products are also planned to be online at the end of the year. Tencent is now determined to move on, although in the Internet financial aspects of preparation, but more is on the sidelines, that Ma said the "consideration." On the one hand, internet finance is still the forefront of the field, whether the traditional financial industry or internet companies, are in the Pathfinder period. On the other hand, the supervision attitude of relevant departments brings great uncertainty to the development of internet finance. On 14th, the Central Bank research group 14th morning and afternoon, respectively, the study of Tencent, China merchants and Ping An survey, but the research group only listen to not stand, making internet finance, especially peer-to-peer business in the future more than policy uncertainty. Tencent is naturally social, and its advantages are social. Peer-to-peer This product has its social properties. But Peer-to-peer is one of the heaviest, most difficult, and complex businesses in all of the Internet financial business – despite its low threshold of 2000 entrepreneurs. So Ali, Baidu and Tencent are no signs of entry. Tencent has no special advantage in microfinance for small and medium-sized enterprises. The entertainment gene is bright, before Enterprise QQ, Enterprise advertisement market Tencent has not achieved particularly obvious achievement. It lacks the small micro customer channel and the resources, also lacks the enterprise market operation ability. But Tencent has a unique advantage in terms of individual payment products, financial products and institutional services. 1, user base, relations and channels. This can achieve some social payments, financial product innovation, but also to promote product marketing and financial customer maintenance interaction. This means that Tencent is likely to become a platform in the future, with Third-party agencies using it to sell products to its users. 2. Social data. QQ, space, microblogging and other social products generated by the mass of social data, through a certain excavation can be a number of predictions,Monitoring。 For example, the fund index launched by Tencent is based on data mining. 3. Micro-letter. Tencent moved to pay the chance in micro-mail. Tencent Internet Finance, similarly. Tencent's style is to wait for people to lead the way, the model verified their own rapid replication. It is very important that he do a variety of considerations, preparation and ability before the replication, otherwise it will not be able to quickly replicate and catch up with the pioneers. For example, the Internet finance, MA although has been under consideration, but the three-horse joint, superior investigation, index products launched, the participation of private banks, are prepared, full of stamina. Conclusion: Ma Yun said that "the bank does not change, we change the bank", this we will not just Ali. Baidu, Tencent and other technology companies should be included. Internet finance, though simple, has affected the entire traditional financial sector, and traditional financial institutions are looking for partners, apparently not focusing on one. For users, if only one existence means a reduction in choice, even the formation of a monopoly, it is clear that no one wants to see, including regulators. Then there will be more internet companies and enlightened traditional financial institutions embracing cooperation to define the new financial form of internet finance. The author for Love Technology Network Chiu, his microblog for the @ Guangzhou Chiu, micro-letter for Supersofter