Bat Big Three who first let mobile internet get rid of "conceptualization"?

Mobile internet has made remarkable achievements in recent years, not only in the mobile Internet coverage more and more, together with more and more entrepreneurs, and more importantly, the mobile Internet has been out of the conceptualization of development model for enterprises to bring real money, of course, at this point, the bat three giants again came to the front.

But who was the first bat to let the mobile Internet get out of conceptualization? It depends on their http://www.aliyun.com/zixun/aggregation/36236.html "> what is the ratio of mobile revenue?" From the latest data, Baidu Mobile revenue has accounted for 30% of total income, and Tencent and Ali this number is 15% and 12%, Baidu seems to have a small advantage.

Of course, numbers don't mean everything, and for users, they are more concerned with the experience of the product and how much value the product can bring to them. From this level, the three giants have to take shots of the products, such as Tencent's micro-letter, Ali's mobile phone Alipay, Baidu's mobile phone Baidu and so on. However, due to the existence of a variety of factors, these three users are not exactly the same response.

The first is the micro-letter, micro-letter user experience There is a lot of room for improvement, from the basic voice communication function, micro-letter than easy to believe that there is a certain gap, then why does Tencent not improve the quality of micro-letter voice communication? It is really puzzling, is not the micro-letter in this area of technology to force?

In addition, the micro-letter platform strategy has been criticized, for the micro-letter continuous addition strategy, the vast majority of users do not agree, micro-letter entrance is so large, desperately expanding only to make the micro-letter more and more bloated, more complex, but also let the micro-letter more and more unprofessional, so, the impact of micro-letter is indeed very large, but as That's not a good conclusion.

Again is the mobile phone Alipay, in the author's opinion, mobile phone Alipay user experience overall good, but some of the previous functional adjustment problems, such as cancellation of the collection function, to a AA receivables, which is obviously modeled on the micro-letter payment, but the collection function or users are very important, this point AA collection actually did not do so well.

And in security, mobile phone Alipay also has a lot of room for improvement. Before and micro-letter payment of the confrontation let mobile phone Alipay constantly improve the user experience, so that users can more easily transfer, but the resulting security risks can not be underestimated. In this regard, Ali must pay attention to.

Of course, put aside these do not say, mobile phone Alipay can not and mobile phone Baidu, micro-letter and other products compared. Because mobile payment has a certain threshold, many people will not necessarily use. In addition, the mobile phone Alipay users and user viscosity obviously can not be compared with micro-mail and mobile phone Baidu.

As for mobile phone Baidu, because it has no direct rivals in the industry, so the development route is relatively simple, not easy to be around the outside world. Mobile phone Baidu In addition to providing basic mobile search function, is also creating an integrated service platform, integration of news, paste, map, novel and other levels of service, you can say, mobile phone Baidu's platform strategy than micro-letter platform strategy more successful, because the search does not occupy too much screen resources.

Moreover, Baidu through continuous technological innovation to provide product service experience, such as the launch of a photo search, let mobile phone Baidu better play, which is Baidu in the image search in the field of a major progress. For example, light application of the implant, so that Baidu can better through the mobile end of the force. Therefore, Baidu's mobile strategy is not limited to the business level, but also includes technical aspects.

From the above a few simple examples we can see, Baidu in the process of expansion, more emphasis on user experience and technological innovation, which makes Baidu easier in the mobile field to stand out. And the mobile phone Alipay and micro-letter are some difficult to solve the problem, plus the three commercialization process is not consistent. So, we say Baidu first let mobile Internet free from conceptualization development is not exaggerated.