BAT does the same thing on the mobile Internet: connecting people and services

When you see the micro-letter team playing the "connection" of the theme of running "Open Class", Pay Treasure Wallet online "service window" and micro-letter service number, Baidu for light application set up "Connecting people and life" image, I obviously feel, The three largest Internet companies in China have found a common slogan on mobile internet strategy-"connect", yes, they all want to connect people and services.

And more interestingly, even three companies have a very similar choice of paths.

The observation began at the end of last week with the "Light Application hackathon (programming Marathon)", hosted by Baidu in Beijing, Shanghai and Shenzhen. As the name suggests, the purpose of light application hackathon is to allow participating development teams to focus on developing a lightweight application in a short period of time (this is 36 hours). Baidu to find a group of traditional industries from the offline business partners, they to the scene of the team to put their own light application of the functional requirements, developers need to follow these needs for targeted development. For example, the Merchant of Beijing activity site "Love Kang Ambassador" (an online medical check-up and medical Service platform), their request is: "Seek medical consultation, registration, symptom on-line doctor and appointment service." "So the dozens of teams participating in the event provided a different light application demo for this demand.

I found that Baidu for the light application of the slogan is "Connecting people and life"-you can obviously from the choice of cooperative merchants Baidu (Beijing Cancer Hospital, China Peace, Xidan department stores, seabed fishing, etc.) found that this is actually "connecting people and services" another way of saying. Baidu for mobile internet services set up the application scenario is: Users from mobile phone Baidu app or mobile search box through keyword search, and then through the use of light access to related services. For example, if you search for "stomach cancer" on the mobile phone Baidu, then you will see a "Peking University cancer Hospital" in the home page of the light application of the entrance, click to enter after the experts to ask questions. Not long ago, Baidu once for its "Baidu purse" app did a lot of online and offline promotional activities, "mobile phone Baidu" app also built-in "Baidu wallet" entrance. and Baidu held the purpose of the event is nothing more than to establish a number of well-known online businesses as a benchmark, showing light applications in addressing their needs, while in the developer community for light application development to expand the impact.

Familiar？ Yes, Baidu want to mobile phone Baidu "Super app" for the entrance, light application as the carrier, to achieve with the micro-letter and service number, Alipay Wallet and service window similar path.

This statement is not groundless. Baidu CEO Robin Li in the second quarter of 2014 earnings call on the conference, said, "Mobile phone Baidu is the fastest growing flow of traffic and the largest contribution to the company's mobile traffic applications," the most ideal model is in mobile search to create a closed loop from the search to complete the order. It now seems that, although Baidu based on the use of search scenarios and micro-letter and Alipay wallet different, but the three are trying to the user circle in their own Super app, in the form of webapp services. Micro-letter and service number, Alipay and service windows, Baidu and light applications, together they constitute the pattern of three typical samples.

From the point of view of developer and merchant ecology, my observation is that ISVs (independent software developers), which do solutions around the micro-credit public platform and open platform, have formed a very small ecological chain, and I have participated in several micro-letters open class activities almost full of the field. The service window project of the Alipay Wallet is also trying to woo the traditional ISVs who provide solutions for Taobao and cat to build new ecosystems on the mobile side. and Baidu light application of similar ecological circle has not yet fully formed (this is partly because of mobile phone Baidu because of product characteristics and can not achieve such as micro-letter high-frequency use rate), so you see, Baidu is through business cooperation, offline technology activities and other ways to attract partners and developers to complement this short board.