BAT investment Melee, China's Internet golden Age has passed?

With a huge cash flow in the hands of three giant ship bat in China's internet, they have made a dazzling investment over the past few years, but since last year's 1.9 billion dollar purchase of 91 wireless, the Chinese internet investment boom to a new level, Baidu has no big investment, But Tencent and Ali's investments are continuing.

Baidu suspend, dormant still can buy already not much?

After Baidu invested 91 wireless case, Baidu can let outside notice of investment only one: glutinous rice net. In August last year, when Baidu strategy to buy glutinous rice in January this year has been the overall acquisition. It is reported that this example investment is the business need, because in Ali and Tencent stormed O2O, it is obvious that Baidu will not sit idly by, and the most mature O2O mode is to buy, Baidu decided to take relatively gentle means to win more business level behavior, and in the present glutinous rice Network has been integrated with Baidu group.

When in November last year, Baidu Strategic investment in mobile phone equipment and channel manufacturers 100%, and in February this year, Baidu has been a share of intelligent home factory to the sea MoU technology news, but these messages did not cause excessive attention. The investment scale is smaller than before, and the field is not hot. Anyway, these cases do not seem to be in the industry to be put into the investment competition.

This year there is news that Baidu's whereabouts may be merged with Ctrip, if true and will be a large-scale investment event. Since then Ctrip and where to go because of who led the specific issues did not talk about, to carry the shares with Ctrip and the way cattle end.

Overall, Baidu's investment has been pressed to suspend the key. In this period of time last year, Baidu investment in the same state, when Ali invested heavily in shrimp, friends, Sina Weibo and the gold map, Baidu is relatively low-key. It turned out that it was just Baidu's dormant.

And now Baidu investment is pressed to suspend the key, there are several possibilities: 1, in the dormant period is to suppress big strokes, its style has always been blockbuster, see accurate, malicious; 2, has completed its strategy required layout, search engine, O2O, application distribution, internet finance and other business are on the right track; 3, Businesses that need to invest can't find the right target, for example, large data, artificial intelligence, intelligent hardware and other new fields Baidu is still very concerned about, may not have a fancy sellers; 4, for the future of investment or focus, the past Baidu is for the strategic business for the defense for the competition for investment, the future Baidu may be more focused on the future, Baidu Institute Wunda These examples are evidence that Baidu is likely to face global investment.

Tencent cool, all around the business to invest

After Baidu purchased 91 wireless, Tencent's investment was positive.

Contrary to Baidu, Tencent has made a number of investments overseas, including the United States and South Korea, while investing in the country is relatively low-key, such as the Guangzhou Mother network, Beautiful said, art dragon and so on. The recent investments have been quite high-profile and stunning.

To promote mobile payments and deal with Ali Fast, Tencent has invested in a drop-by-taxi; because O2O business needs map support, investment in four-dimensional picture new-this is in the gold by Ali wholly-owned acquisition was forced to do; Do not do a good job of the electric business and O2O business to the BoE and the public comments, the purpose is to help micro-letter to become a reality, but also invested in South China City, Wangfujing department stores and other entity enterprises, the same is to revolve around the micro-letter O2O business.

It can be seen that Tencent's investment is around the business, is to solve the problem facing the present. This is why Tencent Investment business for each division for the cause of each, Tencent each division has its own investment department and see the project people, they will like "Scout" as everywhere looking for projects. The business unit naturally knows what is missing from its business and what it needs most.

The "Drop" and "fast" on the same day to stop subsidies for the standard, at the end of the war. Tencent is no longer investing with Ali to subsidize such an arms race, and Tencent's investment may be cool for a while. MA in the solution of the electrical quotient, O2O, search and map of the major problems, then may be in the video field will have some action, in addition to solve the problem is basically resolved, the horse can be relieved to recuperate.

But peace is temporary. Beijing East has listed, Ali Jianzaixianshang. After Ali completed the listing, Tencent and Ali department also have an online battle to fight, the future in the field of electric business more investment possibilities will be greatly increased.

Ali Frenzy and confusion, a more and more complex chess

After Baidu bought 91 wireless, Ali continued to spend money everywhere.

From last July began to invest in the poor tourism network, UC, Tianhong fund, Haier Day shun, culture China, Bai Cheng Travel Network, Tango, Yintai department stores, Hang Seng Electronics, China number of media, Youku potatoes, all-peak express and so on.

Finance, tourism, tools, logistics, culture, digital entertainment, social networking, offline department stores, traditional manufacturing ... This does not seem to have obvious logic, like Ali in the past investment, said Ali to buy the next half of China's internet has been slightly conservative, Ali looks like to buy half of the business science and technology world.

In addition to the field of investment, Ali's investment way is also more confused. Some of Jack Ma personal, some Yunfeng fund, some Ali, some are Yunxi investment, there are some Zhejiang Rong letter. The bewildering investment chessboard looks more like a complex capital-running game.

Also, Ali's many previous investments are disunity. Sina Weibo became Ali advertising window, there is a sense of being more fortunate. But some of the investment business has basically no voice, Yahoo China, Word-of-mouth Network, Tintin nets, the stars are too old to say, cool news nets, Mushroom Street, Gould is a recent example. and the Mo Mo, the American Regiment although own development is good, but also failed to form the business complement with Ali.

The reason is that Ali's investment is motivated by higher valuations in the future, and there are some more complicated reasons. Investment is in the imagination of the future of the sale of space, so that investors spend money for the expected. So just a little bit of Lenovo, Ali will try to introduce investment to expand his boundaries. The end result is that Ali's investment chess is becoming more complex and more complex. What Ali needs and what he wants may be seen after his successful IPO. Its investment should continue to be feverish.

Although the internet bubble is getting bigger, but bat three investment strategy still has the obvious difference: Baidu low-key dormant suspend investment, Tencent for business calm investment, Ali Sprint IPO mania investment. This investment tide will not recede, is sinking: to the traditional industry and hardware industry, to the second camp of the internet giants, and Beijing East, 360, Ctrip and millet and other companies have been active in investment. The globalisation of investment has begun, and Google has spent 30 billion of billions of dollars on acquisitions overseas. Both globalisation and investment sinks mean that the golden age of the Chinese Internet has passed.