BAT layout Medicine Electric dealer, want to move prescription medicine this big cake

Since last year, the pharmaceutical industry crazy to sell prescription drugs will be officially ayu. Although the State administration of Food and Drug Administration has not yet released the news, but the medical and electronic business platform has been ready, and even in the background of the Web site in advance to enter prescription drug information to prepare for this, because once the gate, the wolf is coming. Ali, Jingdong, Baidu, representing the bat of the Internet's strongest forces are quietly layout of pharmaceutical electric dealers, they want to move is "prescription medicine" this huge cake.

Online purchase of medicine can be returned to the current subsidy

"A single drug subsidy 20 yuan!" This is the slogan that Ali Health shouted in early November last year, in its main push electronic prescription platform, the principle of similar to a taxi-type app-the user will prescribe the hospital issued after the release of the prescription, near the pharmacy will immediately quote Rob single and door-to-door or from mention, each deal by Ali rebate subsidy 5~20 yuan.

From Ali Health information, the platform has been in Shijiazhuang, Hangzhou, Chongqing and other three cities pilot, followed by Beijing, Shanghai, Guangdong, Hebei, Inner Mongolia and other more than 10 provinces and cities online, before the end of the year to reach the registered user 500,000.

Ali this "buy medicine subsidy" mode, is at present all the pharmaceutical electric business most radical and advance one. If the model can be popularized, the current hospital-controlled drug market will bring a drastic blow. It is reported that in the pilot area, hospitals and doctors in the "buy medicine subsidy" model is very inconsistent, and even the doctor hinted that the patient, "if you go online to buy medicine, in case you buy a fake, I do not", and to suggest that patients continue to pay for the hospital in relatively expensive drugs A medical system person said that although the impact is not large, but this is a big cake for hospitals and doctors, who can not afford to hurt.

For consumers, one of the most direct impact is that, with the further release of medical information, prescription drugs will tend to the same price: pharmaceutical companies in the past, the pharmaceutical company by virtue of the supply area, the category of monopoly restrictions, prescription drugs in different regions of the price is different. But in the future, the same kind and composition of drug prices will tend to be consistent, pharmaceutical companies only according to brand advantage to carry out differential pricing.

At the same time, bat also plans to be like Harbin Pharmaceutical group, such as pharmaceutical companies directly into the platform, the move effectively excludes consumers to buy counterfeit drugs online worry.

Jing Dong began o2o layout

"At present, each family has entered thousands of kinds of prescription drug information, but also for the online trial to send enough licensed pharmacists." "Sheng Kang Electric power business general manager Zhang moved to the IT Times reporter said, there is no new information on the sale of prescription drugs, but most of the electronic Business platform has entered the prescription drug message, indexing, while the company has a chain of pharmacies at the same time, also took the lead in the training of licensed pharmacists, ready to audit prescriptions online. "Users in the hospital to open a good prescription, uploaded to the medical platform after the trial, the general 100 or so of the licensed pharmacist team, enough to deal with tens of thousands of daily turnover." ”

According to a person familiar with the situation, the current seven Le Kang, cat Medicine has already completed the input work, and even has a platform has been selected more than 20 enterprises as a pilot support for the sale of prescription drugs. "Baidu has also set up a professional team of pharmaceutical and electrical business in the interior, and it is expected that strategic measures will be introduced soon." ”

Reporter noted that Beijing-East in access to the Internet drug trading services A card, has started in the industry to promote the "regional monopoly" mode of investment, that is, a large chain of pharmacies corresponding to a city, only in the corresponding region customers can buy the goods in the shop. At present, there have been Beijing-wei-da Pharmacy (Beijing), Fu mei Large Pharmacy (Shanghai), the General Assembly Pharmacy (Wuhan) and other 8 pharmaceutical chain enterprises to the exclusive status of merchants, covering Beijing, Shanghai, Guangzhou, Hubei, Hebei, Shandong and other key provinces and cities.

Want to get through the hospital core information platform

Upload prescriptions, pharmacies Rob single, this kind of Internet mode is able to mobilize the enthusiasm of participation in the enterprise, but in some people in the industry, it is slightly extensive.

"The prescriptions are uploaded by the consumers themselves and may bring a series of problems, such as duplicate purchase, business brush list, etc." "Pharmacy Network Mall general manager Zhong Yi said, in this model, the prescriptions are controlled by consumers, businesses in the circulation process can not be fully controlled, the flow of security issues with the emergence."

In fact, Ali has been prepared to do this-at the end of a pharmaceutical industry conference, in the face of chain pharmacies and Yeung, Pfizer and other pharmaceutical companies, Ali Health chief operating officer Zhangshouchuan raised a sharp question: "If we crack the prescription outflow and Medicare payment problems, you follow?"

This method of cracking is to completely get through the information platform. According to a veteran who had been involved in the Ali pilot in Guangdong, after Ali in Guangdong to try to cooperate with several hospitals, the patient after the prescription directly through the hospital information system into Alibaba's electronic prescription platform, patients if they want to buy medicine in the hospital, app will request distribution to the nearby drugstore robbery list.

Immediately thereafter, Ali announced the progress of the grand plan for the future hospital: The future Hospital "plans in Beijing, Shanghai, Guangzhou, Hangzhou and other core cities to develop 50 cooperative hospitals, by Alipay to the medical institutions open account system, payment and financial solutions and other platforms, patients in connection with the" future hospital "cooperation of the three hospitals, Can be directly in the Alipay booking, registration, payment, and even in the future can be included in the health care system.

Facing the double sniper of hospital and vertical electric dealer

Obviously, the good picture that Ali sketched, the hospital certainly will not easily agree.

"Hospitals are not willing to open the prescription system. "The senior personage said, if completely release after the patient goes to the electric Shang medicine, can cause the hospital income the line to descend." At the same time, each hospital's information system is not the same, to really put it into the platform to get through still have a little difficulty. "The hardest part is covering Medicare, where the health-care system is independent, and it's hard to run across regions even if it has access." ”

As not reconciled with the hospital, there are the existing vertical medical electric dealers, they are small in volume, difficult to fight against bat competition. "In the future, if the electronic prescriptions can be scaled up, the former pharmaceutical wholesale companies will gradually be replaced by the electric business platform." "Zhong Yi said, according to the mode of the current promotion, the future will be pharmaceutical companies, chain enterprises directly into the platform for consumers, the traditional wholesale model will be greatly affected," the pipeline business survival space will be further compressed, and even disappear in the future. ”

(Responsible editor: Mengyishan)