BAT Rob Mobile Medical Opportunity: Build one-stop medical service platform

This May, Alipay Wallet issued the "Future Hospital" program; June, micro-letter on-line first "whole process treatment platform"; in July, Baidu and the Beijing municipal government jointly released the "Beijing Health Cloud" platform--bat (Baidu, Ali, Tencent) by virtue of technical advantages and a large number of users, with the hospital, the government to cooperate, Advance Mobile medicine to the "last kilometer" landing.

"Daily economic news" through the various sources to understand that for many of the background of mobile medical manufacturers, the current to large-scale cooperation with hospitals, medical institutions and government is not realistic, so now more for exploratory point to point of cooperation.

Xu Zhipeng, analyst at the Research Center in the Qing Dynasty, said that the maximum value of future mobile medical care would be reflected in the analysis and utilization of large data, and if the industry wanted to develop continuously, it would eventually have to O2O with the offline medical situation.

BAT successively "move Knife" mobile medical

The Ministry of Health issued in 2012, "Healthy China 2020 Strategic Research Report" said, in order to promote medical information, the Ministry of Health will launch a 61.1 billion-yuan budget of the National electronic Health Systems engineering, the project mainly includes three work: 1, the implementation of large-scale comprehensive hospital information system standardization; 2, The establishment of national electronic health files, 3, to create a regional medical information platform.

"Informatization helps medical industry to achieve strategic change", according to CCW information published in the report, the 2013 China health care industry's IT investment scale of 22.46 billion yuan, "is expected in the next few years, the medical it composite growth rate will reach about 20%". The report also pointed out that at present, the information system of large three hospitals in our country is complex, and in order to eliminate the "information Island", we are actively investing in the construction of the whole hospital image archiving and communication system (PACS).

From this point of view, the future of the mobile medical industry chain of various manufacturers or have a hospital, medical institutions and insurance companies and other business opportunities. In an interview with the Daily Economic news reporter, Xu Zhipeng that, in essence, mobile medicine needs to be in the medical context if it is to develop in the long run.

Now, in addition to Baidu and the Beijing municipal government to cooperate "Beijing Health Cloud" project, the other two in bat-Ali and Tencent are from the hospital registration mechanism on medical O2O "knife."

May 27, Alipay Wallet announced the launch of the "Future Hospital" program, the original intention is to help hospitals optimize the allocation of medical resources and improve services by paying for the technology in the account system, mobile payment and large data solutions.

According to the Daily Economic news reporter learned that Alipay will be implemented in three stages of the plan. First, to help the hospital establish a mobile medical service system, to achieve registration, waiting, hospital navigation, payment, access to reports and physician-patient interaction; Secondly, activating the whole ecological chain of medical service, providing on-line complete the electronic prescription, the nearest medicine distribution, the referral, the real-time reimbursement of medical insurance and the real time indemnity and so on. Finally, Use a health management platform based on large data to help users prevent disease.

In June this year, the People's Hospital of Guangdong Province was announced as the first in the micro-letter on-line "full flow treatment platform" hospital. Xu Hongyan, deputy Dean of the hospital, said that users who pay attention to the hospital account in the micro-mail, can use registration, check the waiting notice and check the results and other functions. If through the micro-letter to pay for the relevant fees, the system will take the drug window, inspection items and the location of the waiting number and other information sent to the user's mobile phone. In addition, each account can be tied to more than one card to facilitate the user for the family business.

However, due to the current mobile medical system in China does not have access to health insurance "authority", users can not pay the relevant funds directly after the reimbursement of medical insurance.

Build one-stop medical service platform

If BAT's technical background and the user's advantage make it easier to knock open the hospital, the Government and other cooperation gate, then, in contrast, with the mobile Internet as an opportunity to start the entrepreneurial companies in the search for such cooperation, the pace is slow and cautious.

"Daily economic news" reporter learned that the spring rain doctor in August 2013 with the Qingdao Municipal Health Bureau, the line of the Qingdao Handheld Doctor app, Spring Rain Doctor is responsible for the development of mobile terminal registration function and embedded interrogation services. But for this through with the local cooperation, the intervention Hospital registration system practice, the Doctor of spring rain did not carry on a wide range thereafter.

Spring Rain Doctor vice President Billei said, Alipay and micro-letter through the involvement in the registration business is actually involved in the hospital service system, but spring rain doctor to mobilize more of the hospital service personnel that is, the doctor individual.

In his eyes, the medical market in China still has more regulation, which leads to the unreasonable distribution of medical resources and even the waste in some areas. Mobile medical care can not change the whole medical market system, but may promote the related service to the flat distribution, through the mobile medical treatment lets the user before enters the hospital to see the doctor, in advance carries on the online communication, thus has the understanding and holds the control to own physical condition.

Spring Rain Doctor CEO Rui to the daily economic news reporter bluntly, the hospital's EMR (electronic case) data because of the interests of all parties, currently unable to access. Specifically, in the front, the spring doctor and medical institutions, intelligent hardware vendors and other cooperation, more access to user data, cultivate users in health and medical use habits. For the backend, it is not enough to provide basic interrogation services to the user, "We also need to" run the next kilometer ", such as the provision of drug information inquiries and access to the line of drug merchants.

In the mobile medical O2O link, should say the government, the hospital, the medical institution, the medicine Enterprise and the insurance company and so on all manufacturers ' cooperation object list. Thus, B2B2C mode has become one of the business models for the development of mobile medical manufacturers.

Xu Zhipeng to "Daily economic news" reporter said, compared to the business model, B2B2C model "vitality" is stronger, such as the development of mature, will form a multi-party win situation.

Guoyang, an analyst at Analysys think-tank, believes that the future of mobile medical manufacturers should also through the O2O way, with the traditional medical system through integration, "to create a one-stop medical service platform, and constantly optimize the user experience." ”

(Responsible editor: Mengyishan)