Bat swarming into the wedding O2O field

Absrtact: Recently, internet companies and capital are looking for opportunities in the area of wedding segmentation. August 11, Alibaba announced that its local life division to enter the wedding vertical areas, the introduction of wedding platform partners. The person in charge of the local life Division said that the partner

Recently, internet companies and capital are looking for opportunities in the area of wedding segmentation. August 11, Alibaba announced that its local life division to enter the wedding vertical areas, the launch of the wedding platform-marriage partners.

The relevant person in charge of the local life division said that the wedding partner is a platform of the business model, attracting national and local wedding photography agencies and studios, the introduction of personalized solutions. At present, local wedding photography has opened 5 cities in Beijing, Hangzhou, Sanya, Qingdao, Lijiang, and tourism wedding photography has opened in Mauritius, Bali, Maldives and other dozens of countries of the tourism department wedding photography routes.

And before, Tencent shares of the public comments set up a marriage division, to provide wedding photography, wedding dress, wedding, wedding and other marriage all industry chain information decision-making and marketing services, Baidu through its glutinous rice network layout.

The capital naturally did not miss the wedding area, July, the wedding booking platform "to Xi" to obtain Sequoia capital, Fidelity Asia, such as tens of millions of U.S. dollars in the B-round investment. Subsequently, the marriage service platform-easy to network to obtain IDG capital millions of U.S. dollars a round of investment. At the beginning of August, Hangzhou's mobile application of the "wedding Ji" won Singapore Temasek Group millions of of dollars in investment.