Batch: Talking about the website optimization Way of 1998 port

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2009 soon reached the end of the internet so far the strong development, it is unimaginable. In the network so developed today, the impact of search engines, of course, is essential. Now, the site is so numerous, each station at all levels to find the bright spot to break through, and then develop profits. Among them, site optimization, that is, we often talk about SEO is one of the biggest bright spot. How in the boundless "search the sea" in the sudden ying out? How to make the Web site in the fierce competition in the internet to prevail? Today, I am ready to take the Chinese port (www.1998.cn) as a case to say the optimization of the road site.

First, a simple look at what is site optimization.

Website optimization can be from the narrow sense and the broad sense of two aspects to explain, the narrow sense of the site optimization, that is, search engine optimization, that is, so that the Web site design for search engines, to meet the search engine ranking indicators, so that in search engine search to get the rankings, enhance the effect of search The broad sense of Web site optimization considerations are not only the search engine, but also fully meet the needs of users, clear site navigation, perfect online help and so on, on the basis of making the site function and information to play the effect. That is, based on the corporate web site, and network service providers (such as search engines, etc.), partners, customers, suppliers, distributors and other network marketing environment factors to establish a good relationship, the final abbreviation for the User experience optimization.

Well, after looking at the above site optimization concept, now open the Chinese port, I step-by-step to say how it corresponds to the above mentioned "search engine optimization" and "User experience Optimization", of course, will also say some other impact places:

         Look at the home page of China's port, directly on IE, we can see overall, this simple and clear, there is a fresh feeling, The distribution of the two-level cities is based on the beginning of the city pinyin as a sort, the front also made a clear blue button, let you quickly enter your city's port of the page. Here is the corresponding "User experience optimization", when the customer comes in from the search engine, from his point of view is definitely looking for his current city, even to find his county town information. For example, if you are Beijing Haidian, the home of the toilet plug, you will not go to the Internet to find out where there is no "pipeline dredging" master, let him help you dredge the toilet. Of course, except in particular. such as specialties, handicrafts and so on. Next, we will look at the "source code" of the home page, see the title "<title> Free Information-free release information network-the best free information website-China Port Www.1998.cn</title>", because this station is mainly to do " Free release Information "As an important keyword, title," Free Information "This, appeared three times," free release Information Network "appeared two times, overall, the front for the keyword" free release information ", followed by the" Best free information site "As a small description, This corresponds to an important search engine optimization method. I have seen many cases before, many people agree with this method. The following source code, are links, do not analyze.

         Well, now point to a two-level domain name, take the Beijing port (bj.1998.cn) for example. Or look at the whole, you will find that the whole of a Web page frame planning, will not feel like a portal site as much information and too tempests, here, the left is classified, right, except for a few ads, is the latest release of information, the right below, but also provide the current city life surrounding links, and then look at the bottom There is a popular column information and a navigation into its city, so that the layout, according to the visitors from the bottom of the habit of reading the page, if the above information is finished, below, you can also enter to see the life of other cities related information. Then or see "Source code", first, or the title "<title> Beijing information Port-to provide free information services to the Beijing free network -1998.cn</title>" to "Beijing port" as an important keyword, behind a number of descriptions, and the home page, Note that the title appears with several important keywords: "Beijing information Port", "free release Information", "Beijing Free Distribution Network", which "free release information" appeared two times, and this "free release information", including the title and description and content, in the entire page, appeared 8 times. For this page, has been enough, because after all, is not based on this, important is the long tail key word! Now look at this station to optimize the most important place: Each column page, for example: Beijing moving/Moving field column (bj.1998.cn/banjiabanchang/), this first does not look at the page, directly look at the source code, title:<title> Beijing move-Beijing moving company-Beijing relocation Company-Beijing Port-1998.cn</title> here for the "move" optimization of two keywords: "Beijing moving Company", "Beijing moving site/relocation Company", and then look at the description of the place: <meta name= "description" content= "Beijing moving/relocation channel, to provide the latest Beijing moving, Beijing moving Company Information, Beijing moving/relocation company information, you can also move the column in Beijing free Move Company information. Beijing Tianma Xi Yun small moving freight company, Beijing Lee Kang Moving Company, Xuanwu Small moving tianning door Guang-an door small., the city of Tianma Xi Yun small moving freight company, the capital city, Lee Kang moving company, Xuanwu Small moving tianning door, Guang-xi doors small. 1998.cn "", do you see, What text is behind the description? By the way, this is the latest information on this page, to do so, so that the description is consistent with the current page, not all the same, and constantly change, you can look at other columns, the hairNow this is done very well.

Of course, for the site optimization of this aspect, there are some other reasons, such as: Domain name application time, site updates, outside the chain, brand publicity and so on, these will affect the optimization of a website. Now there are two messages that everyone knows, Baidu will be canceled in the annual bid promotion and Google exit PR, explaining the next year's site optimization relative to the previous, become more important, this will become a mainstream form of Web services, more webmaster, more enterprises, and even more excellent companies will participate in this ranks. In general, these for the SEO market has brought some more vitality and greater competition, the development of China's Internet will be a new milestone.

Author: Batch Design

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