Baylide Children's clothing: to realize "childhood dream" by chic

Baili DE Group Co., Ltd. CEO Zhou Zhihong in Chic planted "tree" "Textile and Apparel weekly": Baylide from when the exhibition chic? How was the exhibition in the past?　　What are the gains and experiences? Zhou Zhihong: Baylide began to participate in Chic in March 2001, and then participated several times. In general, early exhibitors have a better effect. During the four-day exhibition, there are more professional spectators in the preceding two days. In our impression, may be the relationship between the region, chic professional audience with the main from the north, the south of the proportion of professional audiences seems to be relatively small.　　Therefore, we feel that participation in the chic to expand the northern market still has a more obvious role. "Textile and Apparel weekly": What exhibits are brought in this exhibition?　　What effect and purpose do you want to achieve? Zhou Zhihong: This exhibition, Baylide mainly want to promote, expand the brand-juvenile brand "Coctree" (tree), so we brought "Coctree" 2010 spring summer New products.　　"Coctree" positioning teenager outfit, is the earliest entry in the field of the brand, but also the current leading brand in this field, the development momentum is quite good, each year to maintain more than 50% growth rate. In our opinion, the teenager is installed in most parts of the country or blank market.　　Because we implement the franchise, the virtual business model, so we participate in the purpose of chic in addition to the promotion of "Coctree" brand, the most important thing is still hope to find more franchisee. "Textile and Clothing Weekly": Baylide from adults to children's wear extension, the main strategic positioning is what?　　What are the plans and goals for 2010? Zhou Zhihong: Any brand, development to a certain extent will extend. From the Baylide to the "Coctree", the span is not large, and enter is an insufficient development of the market, the development of space is very big. The key is that we accumulate in the Baylide experience and resources can play the role of 1+1>2, choose to enter the teenager can achieve a multiplier effect, the fact is so.