Bazaarvoice launched Word-of-mouth Marketing products based on online shopping mall

Recently, Bazaarvoice introduced a kind of can let the manufacturer direct http://www.aliyun.com/zixun/aggregation/28448.html "> user comments and product information pushed to the online mall Word-of-mouth Marketing Products- Brandvoice, this is a product that can directly increase the number of online comments, improve the final customer conversion rate of the network marketing products.

At present, more than 290 major customers have adopted BAZAARVOICEE software products. The famous memory card maker, Kingston, was one of the first customers to try Brandvoice products, and the company started using Bazaarvoice's comments to manage its products at kingston.com earlier this year. Since last month, they have been bringing together users ' comments on the internet about Kingston products, and by relevance in the relevant online mall, after the aggregation of user comments and effective presentation, Kingston's each product commented on the number of more than six, the customer conversion rate increased by 110%. Kingston's marketing manager Mark Learhem that users tend to choose products that are more commented. The value of Brandvoice is to increase the number of user comments and provide effective release.

However, the effect of brandvoice and influence to a certain extent depends on the number of online shopping malls with their cooperation, after all, through software aggregation of various types of user comments, only published to the online mall will affect customer purchase.

With the increase in the number of users ' comments, not only can improve the conversion rate of customers, but also the increase in the content of comments to the site has brought the search engine optimization effect, more product-related information to increase the possibility of the search engine included.

In addition, Bazaarvoice's online Word-of-mouth marketing product also includes a product "stories" that can invite users to share a personal consumer experience, and a software PRODUCT "answer" that allows users to ask and answer questions about a product. (Source: clickz.com Comwit compiled,)