BBC or wait for 3D TV coverage to rise

Absrtact: Recently, the British BBC announced that it will temporarily stop the production of 3D technology-related programs, the main reason is that viewers ' interest is not as good as expected. This is not an isolated case, just last month, sports TV giant ESPN also announced that it would close its 3D channel. These are thought to lead the 3

Recently, the BBC announced that it will temporarily stop the production of 3D technology-related programs, the main reason is that viewers ' interest is not as good as expected. This is not an isolated case, just last month, sports TV giant ESPN also announced that it would close its 3D channel. These big television broadcasters, thought to be the leading 3D TV trend, have suddenly "turned" and shocked the industry, as well as worrying about the environment in which the country's 3D channels are set. "There is a great divergence of views on the direction of 3D TV, but still, it is unlikely that domestic TV stations will say that." "A Chinese 3D Television test channel program content provider to the reporter said.

BBC or wait for 3D TV coverage to rise

The fight ensued, especially for sports fans. FIFA has decided not to use 3D technology to relay the 2014 World Cup in Brazil. Speaking of reasons, a veteran in the industry to the "it Times" reporter analysis, the current widely used 3D shooting equipment, more suitable for filming in the studio recorded in the program, the party, such as the span is not very large scene. In sports competitions, 3D basketball game can also be manipulated better, but encounter a football stadium such a big scene, sometimes some tracking details of the narrowing effect, may "than 2D also see uncomfortable."

Waiting for the 3D photography technology to mature, perhaps the foreign television organizations suspend the 3D program, waiting to wait and see reasons. Moreover, the BBC and ESPN have not said they will never be able to broadcast the 3D program forever, but instead hint at a possible comeback, the BBC has set a "3 years later" tone. 3DVstar is a 3D-dimensional display technology company, general manager Yang Yajun that two television organizations should have made it clear that the 3D TV popularization rate is too high, and so on, when there is a significant increase in penetration, and again not late.

There is little likelihood of domestic TV withdrawal

There is a notable factor behind the BBC's "3 Years to look": the difference between the cost and the benefits of the 3D TV shoot is huge. "Can put for 3 years not to do, also not afraid to lose market opportunities, prove the BBC through a variety of textual research, realize that this period of cost and income is difficult to balance immediately, do not worry that others take the lead to achieve profitability." An industry personage analyzes the reporter to say.

At home, "China 3D TV Test channel" starting from January 1, 2012, the 1.5 time "China 3D TV test channel" The word "test" has not changed, which means that, like the BBC, is still in the running-in period with the audience.

It is understood that the current Chinese 3D TV test channel costs, by 6 of the local television stations to provide content to bear. However, since last year's many interviews, many local television stations have indicated that the program time period of advertising management is still in the exploratory stage.

One content provider told reporters: "To be honest, I see the BBC and so on to turn off the 3D channel and think about our situation." But the key policymakers have not spoken, and we are limited to thinking about it. Another related person confided that the prospects for 3D TV were "very different" in the circle: "There is no return on long-term investment, there are some ideas, and foreign changes are closely watched." But the current participation of the 6 television stations, it should be said that the domestic strength is relatively strong. And some of them really through this period of time, in the technical accumulation has made great strides. "This personage thinks, the current domestic 3D television" promotion significance is bigger than the economic significance, the related television station must for the industry development continue to make the contribution ", believed that the domestic television station abandons the 3D program the condition.

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3D TV popularity does not drive the 3D heat

At present, China's 3D TV channel's Landing cities are growing, 3D TV coverage is also rising. However, it is limited to high-definition set-top box coverage, as well as viewing habits, 3D content has not significantly increased the rate of viewing.

3DVstar General manager Yang Yajun told reporters that the wrong expectations of users ' concerns were also the main reason for the BBC's shutdown of the 3D program: "The practitioners saw the sale of 3D TV in the store, and they thought the audience would quickly change the ordinary TV in the home." But this does not match with the actual, 3D this function, does not seem enough to let the user produce ' must change immediately ' the impulse. ”

In addition, even if a lot of people buy 3D TV, and only for price, because now buy 2D TV is not better than the direct purchase of 3D TV cost-effective. Most buyers, however, have never used the 3D function when they return home, and the use of the TV as a 2D TV is very common.