BCC transmission August opened mobile phone TV encounter "exclusive" agreement

"The former CMMB logo is a artful butterfly, now become a flying butterfly, and we have a bright Chinese name---------------------color."　　"CMMB operators in the Canton Mobile marketing department general manager Guo Qiang June 26 in Shenzhen, held the CMMB handheld TV terminal Industry Development Forum. Bcc moved the July 1 before the establishment of the National commercial trial on the eve of the operation, BCC Mobile deputy general manager Liu Tingjun revealed that the August 2009 wide mobile will be in the nationwide promotion of the new company brand "in the wide spread (CBC)", all branches will be "in the wide Spread" branch named,　　At the same time launched mobile TV business brand "eye color." According to BCC Mobile plan, starting from July 1 from Shandong as a starting point will begin to start 36 cities encryption, and plans to the 2010 New Year's Day will increase the number of encrypted cities to more than 300, and September 2009 Shangzheng Mobile and Telecommunications operations, "TD+CMMB"　　Handheld TV bundled marketing will start a local trial business. At the same time, CMMB currently in the research and development of the business includes data push business, CMMB proprietary channel programs and interactive business.　　The proprietary channel that cooperates with some TV stations and program production companies will be launched before the end of this year, and the interactive business of data push and mobile cooperation will begin to be tested at the end of the period. Progressive planning approach as early as the end of 2008, SARFT Science and Technology Division director Xiaojie has said that CMMB will start on July 1, 2009 into the national commercial operation state.　　Now this moment has gradually approached, but radio and television to build the fourth largest operator profile is not completely clear. According to the previous BCC mobile planning "head Office + branch + subsidiary" of the three-tier architecture, 2009 will be established in the country 31 branches, as well as 337 subsidiaries.　　However, half a year later, the construction of CMMB operation system does not seem to be smooth. Liu Tingjun told reporters: "At present, there are 9 provinces for the listing business, the end of July there are several provinces to be listed, we estimate that more than half of the provincial capital will start the second half of the pilot CMMB operation, to the end of the 31 provinces will be put into operation CMMB." "The source told reporters:" CMMB business attitude is more active only Shandong, Hebei and other provinces, including Guangdong, many developed provinces and cities are still in the preparatory and wait-and-see stage, mainly CMMB current business model is still not very clear, in the network coverage and program content still have a lot of bottlenecks.　　"According to Liu Tingjun's introduction, CMMB transmission coverage system in addition to urban dense areas, but also to remote areas, rural areas will also cover, which needs to pass the S-band and CMMB satellite coverage, the current network opened 180 cities opened, the second half of this year, 157 cities to open. "Although the number of cities that have opened the signal has reached 180, there are only 30 cities with commercial operating conditions on July 1." "BccMobile insiders told reporters.　　Guo Qiang told reporters that starting in March this year, the commercial operation of the Broad mobile from Shanghai to start the pilot, in BCC mobile background system and the national Call center preparation, starting from July 1 from Shandong as the beginning of the wide mobile will start to 36 cities in the encryption. After this encryption is complete, BCC Mobile will start to take charge mode, Liu Tingjun said: "We mainly provide services and charge basic network service fees, in order to achieve this development model, we will be encrypted broadcast." "It is reported that for the current wide mobile broadcast broadcasting channel and emergency broadcast, one of the 6-7 sets of live channel charges and the Shanghai region during the pilot period of 20 yuan per month price has been reduced, that is, in Shandong and other places, the charges are set at 12 yuan per month, and in the Shanghai region will pilot more new business, such as GPS traffic navigation,　　Stock market finance and so on. In addition, in terms of content, BCC mobile content products, Vice President Shi told reporters that they will work with local television stations, production companies and film production companies at home and abroad to create their own proprietary television channels, and Phoenix satellite TV and other cooperation to launch a new live channel, in addition to the multimedia electronic newspaper,　　Data-driven services such as electronic payments will reach commercial levels by the end of the year and be made early start commercial next "Interactive business is working with partner China Mobile on business content, model, etc. to discuss cooperation, is expected to be tested before the end of the year."　　Shi told reporters. In accordance with the introduction of Guo Qiang, September 2009, BCC Mobile and China Mobile cooperation will begin the business of local trial, the cooperation of the brand is hand-held TV. Before New Year's Day, BCC Mobile planned the national 300 cities began the formal commercial, but before this BCC mobile will perfect own business system and the customer system, namely constructs covers the national scope the call center, and through the company's portal website opens the network Business hall, the short message Service Hall, moreover also will through the open cooperation　　With the lowest cost to build their thousands of entities in the Business Hall and agency points. The exclusivity agreement is disputed although BCC Mobile has launched a brand new company brand and business, but also with the strong marketing capacity of China Mobile signed a joint promotional agreement, but CMMB2009 10 million of years of development goals do not seem easy to achieve,　　In particular, its exclusive cooperation agreement signed with China Mobile has become a "double-edged sword". Guo Qiang told reporters: "This August we will release their brand new branding plan, and in the country to promote the spread of the company's brand, we will be in each province after the name plus CBC name, and ' eye color ' is with China Unicom's ' wo ', Chinese Telecom's ' Tianyi ' business brand.　　"For CMMB market operation mode, Guo Qiang said that the first is to open up the mentality of a wide range of cooperation to attract all aspects of power, and seek common development; second, through cooperation with the telecommunications operators, together to promote the development of CMMB, but the most important thing is to cultivate their own marketing and service system, which is the fundamental development of our. Obviously CMMB and ChinaMobile cooperation has a special background from the outset, one of which is the weakness of BCC Mobile's own marketing ability, which has been revealed in the pilot area of Shanghai.　　In February this year, China Mobile and Shanghai SMG Mobile phone Television company signed a cooperation agreement, and in March this year began to promote the encryption of CMMB business in Shanghai, however, a few months later, Shanghai CMMB users even have a sharp contraction of the situation.　　Shanghai SMG Mobile TV told reporters that too many users have been accustomed to free TV, in the 20 yuan per month, after the adoption of the monthly fee standard, Shanghai SMG Mobile phone TV company The number of new development of less than 8000 users, and last year during the Olympic Games during the development of the most free users have been lost. Not only Shanghai, but also from a nationwide perspective, there is a mobile phone terminal business told reporters, "CMMB second round of large-scale bidding seems to be postponed, we understand the situation is to the June CMMB chip actual shipments of less than 2 million pieces, and the market on the actual application of the user may not have 1.5 million households."　　"It is because of its weak marketing ability, BCC Mobile has to have a strong user base and marketing capabilities of China Mobile, but the Chinese mobile cooperation conditions are very harsh, that is 3 years can not cooperate with other telecom operators." In this respect, BCC mobile insiders told reporters: "This condition is very difficult to accept, because with China Mobile bundled sales is with TD business bundle sales, but at the 3G times the current user development is the fastest in China Telecom, cooperation with the Chinese mobile means to give up the larger market, And how many new users can be brought together in cooperation is still not easy to say. "The Personage also told the Reporter:" China Mobile chooses and CMMB bundle may be short term behavior, because China Mobile also is advancing own Td-mbms handset television business, if its TD network construction large-scale advancement, after After entering the 3.5G era of its natural will be the main push their own TD-MBMS mobile TV, 3 years after CMMB may face the risk of abandonment. "It is clear that there is also a dispute over the exclusive cooperation agreement that has been signed within the broad movement. However, after intense debate, BCC moved or passively accepted the condition. According to Guo Qiang, "our biggest task at the moment is to rapidly grow our number of users, only to reach 10 million of the order of magnitude to have the bargaining power and the opportunity to continue to survive, so in the short term no matter what channel to develop users can." "There is a radio and television experts told reporters:" Radio and television operators of the market-oriented operation capacity has just begun, and CMMB is exactly the first step in the commercialization of radio and television, although currently facing a low degree of awareness, network coverage is not complete, the lack of differences in content, and so many difficulties, but ”