Be a creative entrepreneur

God created human beings in the seventh daylight, and how much creativity they inherited from the creator. But there is an insurmountable chasm between what you want to do and what you really do. Because of this, I admire all the entrepreneurs who are willing to come out of the dream and are creative. Innovation does not necessarily have to do with work, in the family to take care of, we still need to work, the dream of creating may still be able to do in their spare time. Creating the TODO application Getodo is a group of three people who have come to see what they have learned today.

An application that was imitated by iOS 7

After the iOS 7 debut, an article called "Apple has declared war on these 15 products and applications," and Getodo is probably the 16th. Apple's reminder UI is reminiscent of one of Getodo's themes (pictured below), and this is not the first time Apple has been positive about Getodo. Getodo is part of the iphone 5 ad after Apple has to go to the Getodo team to take a larger 10,000 * seven thousand or eight thousand pixel application UI map. This has become the first time many users know Getodo way.

Last year, there have been a lot of to-do applications, but Wang Yu and Chan Haibo did not find what they wanted, for their own to make a suitable application became the beginning of Getodo. Unlike overly standard wunderlist, simple any.do, Getodo is born with some interesting qualities: both iOS and the Web version (rarely todo apps do), the interface looks cool and concise, the gesture is simple and intuitive, and colors can be labeled with events, The most important thing is that you can put todo things in the way of @ to get others to join, and track the status of completion, do task collaboration.

On Getodo, the Unlimited subtask system (you can always add subtasks under tasks and subtasks) shows the flexibility of the app. When other applications set the expiration time for the user, emphasizing how much of the user's desperate task is not complete, getodo a different, only time reminder, and allows you to use calendar statistics to inspire the fulfillment of the task.

Can be different from other to-do applications, Wang Yu recalls, probably because they were users who were not hands-on with other Todo apps. The idea of simplicity, and the need for it, is to make Getodo try to target users who are as common as themselves and do not have much time management habits. Of course the creation of this spare time also let them learn a lot of lessons.

Does the idea of lean entrepreneurship really apply?

As a full-time worker, Getodo's birth was sacrificed to 2, 3 hours, and 6th of the week's free time. and Wang Yu the application of the end of July just when the memory is not so perfect, because he felt "lean entrepreneurship" to the pit.

In the absence of much time, Getodo's first edition implemented the most core task-sharing and color-tagging features of their ideal todo application, and the team put the application out in the light of the idea of lean entrepreneurship. But such innovation has not ushered in the loyalty of users, because the product, although there is no one else, but did not meet other people already have. The most basic reminder function did not go up, let a lot of users and deleted.

Wang Yu that a new product without any user base is not suitable for "lean entrepreneurship". The startup product still needs to be complete, and the common function is solved first. And those who have a user base, such as Facebook, may be better suited for this step-by-step pace. In an age when the user has no patience for growth, "at least its users won't run away." ”

Is the user's needs really a requirement?

Because there is not much time to bubble, Wang Yu they feel to grasp the main contradiction, especially after a lesson.

After the Getodo application was released, many enthusiastic users emailed them. One of the users suggested that the team set up a task as a template in the Web version to facilitate replication. But this kind of demand that makes sense is not everyone's real demand. When the team really spent a lot of time to do the function, the use of this function of the few users, which for the part-time team is still relatively hurtful.

After this matter, Wang Yu to own summary: the product must have own core principle, the direction. For Getodo, it is necessary to be simple and easy to use, to promote users to do. "Must ask, the ordinary user can understand?"

Other small things to pay attention to in a part-time business

In the process of chatting with Wang Yu, I heard a lot of things they never thought of but happened. For example, when the product was launched, many people asked when the Android version came out, they felt the product should be launched soon, but not yet. In fact, although part-time to do their favorite thing is to enjoy, but also because the nature of such work is easy to lack of reasonable time planning.

Promotion and operation is also a big thing. With no budget and experience, Getodo currently has a lot of 150,000 users coming from Word-of-mouth. The biggest promotional channel is the picture of the Apple Store, followed by sporadic media coverage. In the case of three people working part-time and engineers, how to do promotion and operation has become their problem (if you have suggestions for the promotion and operation of the part-time team, please leave a message for us).

Of course, they realized some doorway, such as how to let people take the initiative to share their applications. At the beginning of the Getodo Settings page, users can see beautiful new themes. But if you want to put on a new theme, you need to pay a price--to help getodo a social media ad. The effect of this setting is not good, it also brings a negative evaluation: because the application limits the use of functionality, to those who want to immediately enable the theme of the user to bring frustration. After that, they changed the strategy: the new theme is not seen in advance, only a share button, indicating that the new topic can be obtained after sharing. The same purpose, however, is that the copywriting strategy allows the user to perceive rewards that are not available prior to sharing. Think carefully, perhaps a lot of applications can be like Getodo "deprivation" as "reward."

Wang Yu told me that they are already working on the Android version, which is expected to be launched within two months. And they have a lot of ideas, like doing a small team management development app. But because Getodo is not enough to feed the three of them, the progress may not be too fast without third-party support.

There are also a lot of beautiful products from the hand of the part-time team, such as my favorite foldify (on the ipad to create a personalized 3D paper model). Welcome more freelance Creative friends to share your experiences in 36 Krypton and Arctic communities!