Be happy playing music active rose 60% behind

Recently, the ultra-popular casual game "happy consumer music," a fast-moving news, since May 15 in the application platform version of the treasure access to the QQ relationship chain, the game weekly per capita activity increased substantially 60%, the number of players and friends Friends have extremely significant interaction between the upgrade, friends squeeze into the rankings at all overnight record refresh competition, QQ relationship chain brought the high activity and super sticky developers surprise, the application of social and social open ability Another new benchmark.

Access to QQ relationship chain activity increased by 60% week the number of friends and interaction significantly improved

Happy Crash is a strategic casual game that uses a three-way game for all ages. The 320-point original non-repetitive level design, coupled with the limited number of steps for the player to feel nervous, is a social Extremely light game. Last month, in the new version of the application Po on the line, "happy consumer music" full access to the QQ relationship chain, QQ login, application, etc. Tencent mobile open capability, so that this social fully detonated, per capita activity increased per week 60%, bringing unprecedented heat to the game.

The latest version of "Happy Consumer Music", the user can choose to use the QQ account login, and QQ friends game score PK. A person's fight is lonely, the participation of friends greatly stimulated the player's competition and show off the psychology, making the Friends of the rankings and national charts continue to refresh the limit, but also greatly enhance the game's activity and viscosity, the introduction of lightweight mobile games The new social concept.

On the other hand, access to the QQ relationship chain can encourage "happy consumer" players to conduct their own social sharing. Players can not only invite friends to participate and get some rewards, but also in the application of exchange of game experience, share research skills, the number of friends of the game and interaction between friends have a very significant increase in social attributes significantly enhanced leisure and social Interaction has been the perfect combination.

Leveraging the application of social sharing to achieve the application of viral communication

As an application download platform, the application of social sharing features treasure can also achieve the sharing needs of friends, in addition to the friends can see the rankings in the game, the player can also score a key share to the social circle, high scoring often lead to trigger Crowd around the crowd worship God, can easily bring the game's viral spread, triggering more friends to join the game. With the application of social sharing Bao, on the one hand, 0 cost from Tencent social channels to bring new installation, on the other hand fundamentally optimized application experience, and strengthen the application of interactive and dissemination.

It is understood that "happy consumer music" June monthly water revenue has exceeded 30 million yuan mark. Over the past two and a half years, Tencent Open Platform has brought more than 5 billion yuan of total revenue for third-party partners, 26 games monthly flow of more than 10 million yuan, such applications based on the QQ relationship chain is also light Mobile games industry set a new benchmark.

In Tencent application treasure access QQ relationship chain applications, through mature social relations chain and mass user base, greatly reduce the cost of access to users, the use of platform ready-made social relations chain quickly success. As the core of Tencent's mobile strategy, application treasure integrates over 100 million platform resources such as WeChat, QQ and QQ space of Tencent, strengthens the social elements and social skills. The application of Bao distributes a record high and will be distributed daily in 2014 100 million goal.