Be the leader of Chinese network sports marketing

The four-year World Cup will always attract the attention of fans all over the world. In addition to the Olympic Games, there seems to be no other sporting event that can be so attractive as to bring together people, the media and businesses.

In the four years since the 2006 World Cup, the internet has not slowed the pace of innovation. Whether it is the internet means of transmission, or network http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing methods, have undergone considerable changes." In the past we used PC, notebook Internet, and now use mobile phones and other mobile terminals online has become a trend. With the help of video, blog, microblogging and other tools, the interactive properties of network communication are greatly enhanced.

As the means of communication changes, Internet marketing has changed. And paper media, TV is different, Sina Network marketing value, not only depends on its advantage spread coverage and arrival rate to help advertisers promote brands and products, more importantly, through the portal platform as well as video, blog, microblogging and other products, can provide business and user depth of communication to create opportunities.

Sina has really become a mature media and advertising marketing platform. What is the real marketing value of Sina for the World Cup? Compared with competitors, what is Sina's advantage?

The first is the huge influence and credibility of Sina Portal website. Sina Sports, whether it is brand credibility, customer loyalty, or media influence, Sina in the industry are in a leading position.

In addition, Sina will be the 2010 World Cup innovation interpretation and deep excavation. Sina will devote a lot of energy to integrate different content of the dissemination platform: Invite Huang and other sports celebrities, planning, production of some World Cup interactive video programs, integration of topics, blogs, microblogging and other content and technology products, enhance the platform effect and user experience. Among them, Weibo will play a very important role in the information dissemination and interactive communication throughout the World Cup. Sina will conduct a diversified World Cup report to maximize the properties of the integrated portal.

For example, we can learn from women, humanities, tourism and other perspectives on football and the significance of South Africa, but also to allow more industries to join the World Cup marketing.

We will think about the advertisers ' marketing appeal and product value, analyze the different contact points between different industries and the World Cup, find out the best combination of it and the World Cup, and customize the difference of the World Cup marketing plan.

For Sina people, sports is Sina's blood, Sina People's love and participation in sports is very high, and sports marketing is our whole team is particularly keen on one thing. Personally, I have always been very fond of sports, like football, so the marketing of the World Cup is a very happy thing for me personally.

Sina Marketing team can stand in a higher angle to see the World Cup, in the field of sports marketing continue to play the leading role of Sina. How to obtain the exclusive rights and interests of the commercial development, to achieve maximum benefits? Sina hopes to use the World Cup, with the Chinese Olympic Committee, the Chinese sports delegation, as well as the Olympic star, China Sports newspaper head of the overall cooperation, real mining network sports marketing potential, lay the future development of sports marketing model.