"Bear Child Internet economy" outbreak is inevitable

Internet education is being yy, Baidu and the University of high speed, but they are more focused on U12 education, that is, admission and extracurricular education of the Internet. In fact, early and parent-child education also ushered in a huge internet innovation. "From the doll grabbed", the internet has swallowed up all the momentum. As far as parent-child education is concerned, the connection with the Internet will include parent-child content products, O2O of parent-child services, and smart toys for parents.

Parent-Child content products: the net of "Qiao Hu"

Parents with children to "Qiao Tiger" should be no stranger, this is a originated in Japan, Taiwan, has now entered the mainland China's early education content brand. Help children get to know the world earlier by a series of DVDs and book textbooks and education around preschool children. Its business model is customized for a time period, like a magazine, regularly receiving constantly updated content.

The content attribute is strong, the installment unceasingly renews, the sale content makes money, this lets the Qiao Tiger and the internet have the natural binding attribute. The internet allows parents and children to subscribe and access to content more convenient, just as the internet continues to replace traditional media, the clever tiger nature to find ways to net. le-Vision TV has been embedded in the tiger content, Qiao Tiger chose a more suitable for parents and children scene of the family intelligent TV as the online content channel, the physical teaching materials can also be purchased through the electronic channels to buy mail.

After the development of the market, a lot of new players began to do similar things, such as "Butch Le Paradise" and "Rice growth world" is very similar to the model. 2010 Tencent veteran Zeng Liqing investment in early education content and service website Beval Network, a round of investment to tens of millions of dollars. Recently, China's well-known mother and child website Baby Tree also with the traditional parent-child education institutions to launch a similar multimedia set. The core characteristics are that early teaching multimedia content is selling channels of electronic commerce, content channels online, business model of Internet.

Parent-Child Service O2O: Serving Community children

Perhaps because the tertiary industry service itself is upgrading and encountering the trend of mobile Internet, the O2O concept of the combination of local life service and Internet is particularly popular in China. It gives offline services access to more potential users and networking, deep service and internet marketing, and reduces the cost of Internet users choosing and accessing services.

Early education and parenting are typical services around the radius of life. These services include adolescent quality promotion schools, such as children's MBA, offline skills and interest training courses, supervised care, swimming skills learning, children's playground, parent-child photography, Lego Center, and much more. They need to find a precise group of mothers, and the Internet is an excellent tool.

Therefore, the traditional local communities such as the Pacific, Guangzhou mom Net, 19 floor, and so on, began to explore O2O mode based on mobile products, such as organizing online community + offline activities, online evaluation + offline trial and other forms of new O2O marketing. The red Child and the baby tree, the two-neck mother and infant electric dealer began to dabble in the line shop, one began to dabble in early education products, but also some focus on early education, milk powder, Hai mother and child O2O project.

The core of O2O is to serve the local community well. Mom is a very important customer in the local life, and mother and child seem to account for a large part of their spending budget. Of course, there are a lot of grandparents pay, but the children's education regardless of sooner or later, who will do their best, willing to spend money.

Parent-Child Intelligent Equipment: the emerging market in imminent need

Smart hardware is very hot, but the applause is not popular. Double 11 each Star intelligent hardware product sales dismal, the best millet hand ring less than 100,000 units, in the sweeping robot, electric toothbrush such as the new products agree inferior to many. The core reason is that most of the smart hardware products do not capture the user just need, in order to intelligent and intelligent, in order to connect the network and network, for the app and app, do not have killer products.

A field of just need is being validated: Intelligent products related to children. Walking on the street, occasionally telling stories of dolls, singing books, walking robots, swimming rubber fish ... Although the technique is simple, it shows that there are some "smart" innovations in children's field, and there is more to it.

Intelligent Point Reading machine: Traditional point reader can only point to read the content of specific books, the future based on image recognition and speech synthesis technology, point reading machine can search the surrounding environment, home items, school books, what to say, to help children better understand the world;

Dialogue robot: Hkust has launched a voice dialogue can be a dream, although the answer to the question is very limited, and also to use two 5th batteries, but also a real. Tencent also released a similar product, small Q robot, looks into penguins. Baidu in Jiangsu satellite TV answer the small robot in the future may also launch a child version. With the development of voice technology, search technology and artificial intelligence, dialogue robots will be more mature and become popular science toys.

Children watch: 360 children watch the core function is to locate children and prevent loss. Shenzhen has manufacturers have produced can call the children's Watch, so that children find parents is very convenient, parents if you want to know the environment of the child can directly start the monitoring function. Children without mobile phones can also show off their own watches that can be called by their classmates.

Smart Children's shoes: A smart children's shoes called clouds, the core ability is also positioning, you can leave the child in a specific location area to release early warning information. Of course its design is also very biased towards children's style.

UAV: The past model is a small number of children will be concerned about the product; They can be controlled through the mobile phone, can be aerial and real-time synchronization data, can open source to let the player DIY, play more, but the educational significance is still, although more expensive, but some families or schools should still give children to buy. Similarly, educational robots have similar needs in the.

Smart Children's TV: Tcl has published a Disney-style children's TV, the core selling points include the prevention of myopia, content and system more children, parents can better control TV playback behavior. In addition, there are independent children's television controller, so that parents can better manage the children watching TV.

Smart Children's toys: There are many toys on the market, wooden class early teaching toys, educational toys, plush toys, electric toys, sports toys, animation film and television toys, dazzling. Most of these toys are children playing their own, there is no parent-child effect. The internet can combine the physical toy with the virtual content, the educational education and the children play these together, especially in the present game technology, the multimedia technology, the artificial intelligence technology as well as the Thing Networking Foundation technology highly developed situation. Le Vision Intelligent Terminal Group CMO recently in Micro Bo revealed to subvert the traditional toy market, do smart toys, in pricing, products and interaction has a new play to solve the pain point of parents, but the toy market is a mixed bag, whether to do a catfish again is hard to say.

Why is it that children's smart hardware is just a demand market? I think there are a few, first, children need a fool-type products, "smart" such as voice dialogue, image recognition there is a useful; the second is that the intelligent hardware is now a lot of their own toys, such as hand ring, just play the people are adults, why not to make smart toys for children? The toy itself is a stock market, can be upgraded; the third is to do the children's products and customers are separate, the bill to pay for the children to spend money, willing to try the wrong, the people happy with the good, and no adult to see the product so utilitarian needs.

Summary:

From the content, service or product view, the parent-child education market will usher in the Internet baptism. This is not a subversion of the Chinese parent-child market, but a detonation because the market is not really up. Data from China's fifth census showed that the total number of infants and toddlers in the domestic 0~3岁 was as high as 70 million, 0-6-year-old children about 180 million, and the new born population reached more than 20 million each year. Child policy more and more open, bear children more and more, "bear children Internet economy" outbreak is inevitable.